Sephora Middle East steals the show at The Dubai Mall

 

Bigger, more beautiful logo in a captivating display! celebrated Sephora Middle East Launching its new flagship store in The Dubai Mall on June 19, after it organized a party Slumber Party In store, a captivating display of the towering Burj Khalifa followed.

 

Spread over an area of ​​812 square metres, this new beauty destination offers a cutting edge experience for tech-savvy clients, perfectly reflecting the next generation of the ever-evolving Sephora brand. In this context, Sephora store The Dubai Mall has created a revolutionary concept for beauty lovers. It will not only offer an exceptional assortment of cosmetics brands, but will also provide an interactive shopping experience in every sense of the word, where customers will be able to discover all products and services and communicate with professional beauticians in various categories of the beauty world.

 

spoil a party Slumber Party In the store all the brand's fans, loyal customers, as well as the press and influencers on a night filled with fun and sophistication. On this occasion, the store turned into a distinguished location adorned with wonderful stands that formed an irresistible backdrop for taking pictures, and food and drinks that catered to all tastes, without forgetting the talented DJ. @Megatronic. The guests also entertained their eyes with amazing dance performances with the band @RollDXB local ski where they were They wore T-shirts emblazoned with the black and white Sephora stripes and performed throughout the mall. And join them later Sephora crew In a surprising performance in the Atrium of the Stars, they led the visitors of The Dubai Mall to the Burj Khalifa, where a wonderful surprise awaited them. There, everyone witnessed the Sephora brand logo, which occupied the tallest tower in the world, the Burj Khalifa, and was added to its splendor by a light show. led Charming and colorful! The symbols associated with the brand, which has made the multi-channel retail brand globally famous for over 50 years, were seen from a distance in a dazzling display of colour.