Tiffany & Co. presents TIFFANY TRUE: a new engagement ring design and innovative diamond accents.

Say hello to Tiffany & Co.'s new engagement ring, Tiffany True, which is set to become another iconic design for the house. The design features an innovative cut-to-cut style of diamonds that catch the light and radiate sparkle with every movement., and - The ring adds a new contemporary design to Tiffany & Co.'s legendary range of engagement rings, which in particular includes the world-famous engagement ring Tiffany®. Setting - which comes with six serrated tips, making it a universal symbol of love and devotion. Tiffany True reinforces this legacy and presents a new interpretation of love today, adding geometric lines and intricate detailing that make this ring a modern masterpiece.

Reed Krakoff, Chief Artistic Officer, Tiffany & Co. said: “Tiffany has symbolized absolute love and devotion since 1886 with the creation of Tiffany.^® Setting original. And now, with the launch of Tiffany True with unique studding and expert cuts, we are making a distinctive expression of modern love.”

Cutting

Nature itself defines four aspects and characteristics of a diamond, which are clarity, weight, color and cut. And man only intervenes in one aspect - cutting, and here our craftsmen make the difference. Regardless of other characteristics, expertly cut diamonds come to life in an absolutely dazzling way, capturing the light and radiating brilliance and luster with every movement.

For this new style, debuting in September, Tiffany & Co. has leveraged its exceptional diamond cutting expertise in an innovative way.

The Tiffany True design features a larger surface area detection on the main face of the diamond, enhancing its brilliance through high contrast and scattered light. According to Tiffany's tradition, the Tiffany True ring prefers beauty to the weight of diamonds. The Tiffany True cut style makes each stone shimmer and sparkle, and the design is available in white diamonds.

Graphic Design

The Tiffany True engagement ring is distinguished by its simple design, and on its side, a striking mark with the letter “T” appears, which is a subtle personal touch that suits the wearer. The ring has a unique design that sits low on the finger and comes with a special delicate ring that has been sculpted to reflect light in a way that does not compete with the gemstone, a distinctive feature that allows diamonds to shine and shine. The serrated and delicate edges harmonize seamlessly with diamonds, making it look even more elegant.

sustainable difference

Protecting the nature that inspires our jewelry is at the heart of Tiffany's culture. As a leader in sustainable luxury, we source ourselves diamonds and precious metals, and craft our jewelry in ethically and environmentally responsible ways that make Tiffany a brand you can be proud to wear. After the diamonds begin their journey in a certified mine, they are cut in state-of-the-art laboratories, ensuring that our gems are always in the hands of responsible, highly skilled craftsmen. And from the purest rough, only Tiffany True diamonds are in the custody of expert craftsmen who put their artistic touches to the highest standard.

The Tiffany True ring makes its debut this fall in North America and around the world in 2019, and the design is available in white diamonds set in a platinum ring, or with a brilliant yellow diamond on an 18-karat gold ring.