Geneva is the perfect destination for all tourists

In 2018, Geneva set a new record for hotel nights, as the overnight occupancy rate in hotels increased by more than 5.8 percent compared to 2017, which had already set a record in this field. The success of this Swiss city in reaching the list of the most important tourist destinations in the world is based on the high-level services it provides and Geneva's strategic location.

Hotel nights in Geneva crossed the threshold of three million overnight stays for the first time in 2017, since 1934, and since then its tourism sector has started to boom in an unprecedented way. The year 2018 broke this record, with 3232871 overnight stays. Geneva also single-handedly beat the Swiss average night occupancy (+3.8 percent) with an increase of 5.8 percent. Geneva is the most popular Swiss destination among foreign tourists (ie, without counting Swiss visitors), with a market share of 12.3 percent, placing it in third place after Zurich (20.5%) and the Bern region (14.4 percent).

stave offt the swiss The list of the most frequent visitors to Geneva, with a number of 625961 visitors to the city (+14.5 percent). The United States of America ranked second, with 284713 tourists visiting Geneva (3.3 percent), ahead of the United Kingdom, which numbered 263054 tourists (+2.9 percent). The number of French tourists reached 260828 (+5.5%), and the arrivals from the Arab Gulf region reached 252885 (+1.5%).

India recorded the highest increase in tourist arrivals to Geneva, with a 22.6 percent increase with 8841 additional tourists compared to the previous year. In this context, Switzerland ranked second (+14.5 percent), followed by Spain (+13.2 percent) and China (+7.8 percent). As for the Southeast Asian market, which many rely on in various fields, it also had its share of this increase by +6.7%.

High-level services and a cradle of the latest global trends

There are many factors that explain this boom in the tourism sector, as Geneva offers its visitors a wonderful experience that includes the best hotels, innovative tourism services as well as easy access to it thanks to the excellent air, train and bus services. There is no doubt that its location also plays a role in its uniqueness and highlighting its charm. In this regard, Adrien Guineh, CEO of the Geneva Foundation for Tourism and Conferences, commented: “Spending vacations and holidays in cities surrounded by beautiful countryside has become very popular in the world tourism. Today, tourists no longer go to a city just to enjoy the cultural monuments and local restaurants in it, but also to be able to take day trips to the countryside. Thus, these are the reasons why Geneva, with its breathtaking location on the shores of Lake Geneva and close to the Alps, and its embrace of world-famous cultural attractions and restaurants, is the ideal destination for all tourists around the world.”