Sleeping exhibition in the Middle East!!!!!

Sleep disorders, and their negative effects, have become hot topics for studies and research around the world. And based on a sector-specific study released last year, more than half of adults - or 51% - around the world confirmed that they get less sleep than their average needs per night.

TheThe problems caused by sleep disturbances have worsened in the United States of America, so that the Centers for Disease Control and Prevention has declared that it has become a public health crisis. In the UAE, a poll conducted in 2018 with the participation of about 5 people from the UAE population revealed that 90% do not have the optimal period of sleep for eight hours every night, and the majority - or 46.42% - sleep only seven hours in tonight.

TheWith the growing volume of studies that shed light on the impact of lack of sleep and the resulting damage to public health and the economy, "Media Vision" revealed today its intention to launch the inaugural session of the Middle East Sleep Exhibition at "Dubai Festival City Arena" during the period between 11-13 April 2019. This first event of its kind in the region attracts a group of experts and innovators in the sector to discuss and review the latest advances in sleep technologies.

TheOn this occasion, Tahir Patrawala, Director of Media Vision, said:: “The problems associated with sleep disorders not only threaten a person's health, but also have serious consequences for society as a whole; Its exacerbation at the regional and global levels has only increased our conviction that it is time to advocate for healthy sleep practices, and to transform the healthy sleep movement into an important social force.”

TheThe Middle East market is awash with innovations and is constantly expanding to find more solutions to address the growing concerns about sleep deprivation. The Middle East Sleep Exhibition provides the perfect platform to showcase the latest sleep solutions and technologies, as it attracts the most prominent stakeholders in the sleep technology sector and gathers them under one roof. In addition to live demonstrations and expanded platforms to showcase products, the exhibition is designed to be a unique destination allowing companies to learn more about business opportunities in the sleep sector in the Middle East.

TheIn addition to the three days of the exhibition, the inaugural session of the Sleep Summit includes other elements that allow attendees to be able to directly see the role of recent developments in the sleep care sector in shaping the features of the market today. This includes a two-day world-class conference (April 11 on B13B; April XNUMX on Business to Consumer), in which local and international experts deliver keynote speeches and important plenary sessions, as well as interactive and unique seminars. As a free-to-attend event, subject to prior registration, the conference will include meeting opportunities and strengthening valuable relationships that will allow attendees to meet, learn and gain more from the inspiring ideas presented by the industry’s leading innovators.

TheThe event features a 'Sleep Care Zone' dedicated to giving visitors - merchants and consumers alike - the ability to experience services that will help them enjoy a good night's sleep. The platform will review the services sector in the sleep market, and the solutions that can be provided to visitors who suffer from a lack of sleep. Over the three days of the exhibition, visitors to the region can enjoy a free trial of the Sleep Consultation test, yoga nidra classes, reflexology sessions, the Best Bed competition and much more.

TheFor his part, Dr. Mayank Fats, Senior Specialist in Pulmonology, Intensive Care and Sleep at Rashid Hospital, and one of the most prominent speakers at the event, said:The main objective of launching the Sleep Middle East Exhibition is to provide a forum dedicated to promoting public awareness and scientific discussions about the importance of adequate sleep, and to disseminate knowledge of sleep and sleep disorders in our lives, to raise the level of sleep sciences and treatments. Modern fast-paced lifestyles, stress and tension, computer and mobile technology are just some of the main causes of sleep-related problems, which are unfortunately prevalent in a highly urbanized area like the Middle East. A large number of the population suffers from sleep-related disorders. Unfortunately, most patients are not aware of this - or their conditions are not diagnosed - and therefore, they do not receive optimal treatment. Snoring, obstructive sleep apnea, work-related sleep disturbances, and sleep deprivation are common and have become a major part of life without the affected person realizing. Unfortunately, many people underestimate this issue and do not take it seriously. At first, and if the condition is not diagnosed and treated, sleep apnea and sleep deprivation may lead to mild symptoms that develop over time to become severe, and may lead to life-threatening health conditions. I am looking forward to participating in the Sleep Fair due to its important role in promoting healthy sleep in the region.” ?