Benjamin Arabo in an exclusive interview We create trends

Benjamin Arabo in an exclusive interview, CEO, Jacobs & Co.: Preserving heritage and moving towards the future

In the world of fine jewelry, the Arabo family legacy shines proudly, Benjamin Arabo, the distinguished son of renowned designer Jacob Arabo.
A visionary with a unique vision in his own right, Benjamin elegantly blends the preservation of tradition with the challenges of innovation.

Directing the famous brand in the world of watches and jewelry towards new and dazzling horizons. In this exclusive meeting,

From heart to heart with Benjamin Arabo, we will discover the details of the brand’s strategy from his unique perspective, and take a look at his inspiring creative efforts, and how he contributed to the development of Jacob & Co., the brand that has captured the hearts of lovers of beauty and excellence across generations.

Salwa: Hello, Benjamin. We are pleased to meet you here in Dubai.

As CEO of Jacob & Co. and a torchbearer of your father's legacy, how do you envision continuing his vision for Jacob & Co. in terms of design and brand identity?

Benjamin: Thank you. It's truly an honor to be here. My commitment lies in preserving the unique “DNA” that we have created for our watches over the past five years. The goal is to pass on this vision and creativity, staying true to our original strategy.
I work closely with Jacob with the aim of realizing our shared vision and philosophy, and creating the impossible for future generations.

Salwa: In the dynamic luxury watch market, how do you plan to innovate and keep Jacob & Co. positioned amidst rapid changes in trends?

Benjamin: At Jacob & Co, we don't follow trends; Rather, we create it. Innovation is at the heart of our design philosophy.

Coming from a marketing background, I understand the importance of making changes. In every design direction, we strive to make it special, distinctive,

And before others. Our latest campaign “My India” is a testament to our commitment to shaping... directione Instead of following it.

Salwa: Can you shed some light on the process of creating Jacob & Co.'s unique designs, and how you intend to continue to challenge boundaries?

Benjamin: Design at Jacob & Co. is a meticulous and collaborative process. We work hard from the initial idea to the finished product,

We push the limits of possibilities to the end. Our designs undergo many changes and improvements before they come to reality, moving from concept to a tangible and clear product.

Salwa: Sustainability and ethics are becoming crucial in the world of luxury goods. How does Jacob & Co approach these two aspects in the production of watches and jewellery?