Etihad Airways and Armani/Casa launch the world's first luxury partnership

A meeting of Italian elegance and Middle Eastern luxury that results in an unparalleled business class experience

Etihad Airways, in partnership with Armani/Casa, today announced a new collaboration to provide travel experience Unrivaled for premium classes, raising the standards of luxury in the aviation sector to new heights.

The partnership, which is scheduled to be launched in December 2022, will result in a new vision of what Etihad offers to premium guests, designed exclusively in cooperation with the famous designer Giorgio Armani.

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Al Ittihad and Armani/Casa present the new “Al Tharpa” collection, inspired by the stars and planets. To give guests more than just a luxury business class travel experience. From here came the idea of ​​creating the unique engineering models from which the new collection was designed.

The collection includes new ceramic and glass tableware, cutlery and catering equipment, as well as the finest quality fabrics and textiles for an integrated in-flight luxury experience.

In this regard, Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group, said: “Today we are unveiling a completely new and luxurious experience to fly with Etihad Airways, which embodies the authentic Emirati heritage and shaped by a clear vision for the future. There is no doubt that Armani, the Italian brand known globally for its sophistication and elegance, is the ideal partner to create such a refined, bespoke service for our valued guests.”

Redefining Business Class Travel
The new dining service is distinguished by delicately painted shades, refined contemporary touches, and a variety of materials used with carefully engraved geometric patterns. The use of multiple fabrics and textiles reflects the cultural diversity in the UAE. The selection of colors also highlights the Pacific Ocean that characterizes Abu Dhabi, where the dark green was inspired by the palm trees in the region, and the blue emerald was chosen to match the beauty of the mangrove forests, and the dark rock embodies the modernity that distinguishes the beautiful skyline line with its contemporary architecture in Abu Dhabi.

The famous brand's signature cutlery has handles with elegant geometric touches that give it the uniqueness that distinguishes the Armani/Casa experience from the others beyond any doubt.

The new collection is also designed in line with the company's commitment to sustainability, as it is made of durable, high-quality materials and innovative designs with up to 10 percent less weight, which reduces oil burning and helps reduce carbon emissions.

Luxurious textiles have been chosen to present one of the world's most iconic signs of lavish lifestyle, crafted from the most luxurious materials for a supreme sense of comfort. Pillow-to-quilt signature Armani/Casa designs enhance the luxury travel experience in Business Class. Long-distance guests can sleep on a memory foam mattress to preserve the shape of the body and give more comfort and relaxation on the fully retractable Business Class seat.