Carlos A. Rosillo and the inspiring Bell & Ross philosophy

Bell & Ross was founded in 1992 by founders Bruno Bellamis and... Carlos A. Rosillo, and since then, it has become a model of excellence and innovation in the world of luxury watchmaking. The brand began with a unique philosophy, combining aspects of aviation and luxury design, to provide irresistible watches that combine practical function and refined elegance.

In this exclusive interview, we delve into founder Carlos A. Rosillo's vision on these pivotal elements.

1. How have aviation inspirations and military aspects influenced the design philosophy of Bell & Ross watches over the years?

Rosselló was clear on this point: “Our inspirations come from the world of aviation and military aspects

We always strive to achieve a unique balance between elegance and practical functionality. “We focus on designs that embody the precision aspects of aircraft cockpit instruments and luxurious design details to deliver watches that tell a unique story in every moment.”

2. Why did Bell & Ross choose to design the box in a square shape, and how does the brand stand out in the luxury watch market?

In response to this inquiry, Rosselló said: “We decided to adopt a square box design for reasons

Several, including originality and practical functionality. “Our design takes inspiration from aircraft cockpit instruments to achieve a unique combination of boldness and readability, giving us an unsurpassable distinction in the world of luxury watches.”

3. Bell & Ross is a practical watch. How do you achieve a balance between practical functionality and luxury in your watches?

“The challenge is to make the watch not just a tool, but also a masterpiece,” Rossello answered.

“We incorporate innovative features to meet specific needs, allowing watches to transition between being an effective work tool and a stylish accessory for all occasions.”

4. As founder, what are the key challenges and achievements that have shaped Bell & Ross since its inception in 1992, and how do these experiences influence the brand today?

“Our journey was arduous and full of challenges, but it brought with it historic achievements.”

Rosselló confirmed. “From developing a unique design language to global expansion, from our partnership with Chanel to designing a special watch for French President Emmanuel Macron, these experiences shaped our identity and influenced our commitment to innovation and setting new standards in the world of watchmaking.”

5. Accuracy and reliability are crucial For hours Bell & Ross. Can you explain the watchmaking craftsmanship and quality control procedures that ensure peak performance of your watches, especially in challenging conditions?

“We set the highest standards of quality,” Rosselló answered optimistically. Watchmaking requires meticulous attention to detail

And use high quality materials. Our watches undergo strict quality control procedures, ensuring outstanding and cutting-edge performance

Bell & Ross chose to take an additional step in the world of creativity with a new edition that explores a new concept during Dubai Watch Week. The brilliance used to appear in the small details, but in this new watch, its 41 mm case becomes completely dazzling in the dark using a unique material of... Its type is specially developed: LM3D material.

For the first time, the Manufacture takes us on an adventure to the planet LUM.

The case of the new limited edition BR-X5 watch, where LM3D and black DLC (Diamond-Like Carbon) titanium combine with second-grade brilliance in a multi-layer construction.

The pod is made of DLC-coated Grade II titanium, and contains two shields of LM3D, a luminescent material that emits a powerful green glow in the dark.

In addition to its high precision, the entire case glows in the dark, highlighting the hour, time, date and power reserve indicators.

Realizing this innovation, the BR-X5 GREEN LUM series stands out as a unique work of art, limited to 500 pieces.