What will be the case in Facebook Messenger updates?

What will be the case in Facebook Messenger updates?

It appears that Facebook is seeking a significant change on its platform, as it is testing adding audio and video calls to the main social network application, according to a report from Bloomberg Agency.

The features are currently part of the standalone Messenger app, which the social network separated from its main app in 2011 and was officially removed in 2014.

For his part, Director of Product Management at Messenger, Conor Hayes, said that the new feature is just a test, but it aims to reduce the need to navigate between the main social network application and its Messenger service.

It is noteworthy that voice and video calls are among the many Messenger features that the platform has provided in its other products, such as Portal video cameras and Oculus virtual reality glasses.

The company has not shared whether it plans to bring back other parts of Messenger to its main app. However, Messenger's director of product management said the user is starting to see more of this over time.

And Facebook confirmed that it is testing audio and video calls in several countries, including the United States. However, it did not share how many users are seeing the features or what this means for the standalone Messenger app in the future.

makes sense

Nor did it explain why people might still use the standalone Messenger app if it brought the full-featured messaging, voice and video calling experience through its main app.

Adding voice and video calls to the main platform app makes as much sense as disconnecting Messenger in the first place. This means that there is no need to switch between applications while the user is doing other things on the computer or phone. But this also means that the user has to interact with the platform while doing so.

Benefit to users

CEO Mark Zuckerberg argued that integrating messaging services into the company benefits users, as it allows them to reach more people and reduces the need to download or switch between separate apps.

There is also a risk that the inclusion of Messenger for the main platform application will lead to the same types of criticism that have been raised by the unification of direct messages for Messenger and Instagram. It seems to make the disintegration of a giant like Facebook more difficult, and that may be the goal.

Impossible to disassemble

Critics also argue that the company ties its services in such a way that it would be impossible to break them up. Federal regulators filed an antitrust lawsuit last week to try to force the company to separate its WhatsApp and Instagram acquisitions.

It is reported that this is not the first suggestion that the company was considering bringing Messenger back to its main application. In 2019 I tested bringing text chats back to the main app through a dedicated inbox.

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