Biography of Coco Chanel

Starting with a hat:

It was the beginning of Chanel in the world Design fashion in 1909 when she started sewing hats in Paris,

With the help of Etienne Poulsan, she was able to own a shop selling her hats on Cameron Street in Paris in 1910.

And it was more of its visitors from the Parisian elite, where women were selling the hats that adorn it, and in 1913,

Chanel began designing women's sportswear after opening her new boutique in Piritz and Deauville,

With these designs, she wanted to break the barrier of traditionalism that characterized the women of society at the time.

And she preferred making simple and uncomplicated clothes.

During World War I, she opened another store in front of the Ritz Hotel in Paris.

To display its products of linen blazers and straight skirts, and there was a strong demand for its designs

This is because women need clothes that are more practical and simple than those they wore before World War I.

Because Chanel's clothes are characterized by the simplicity that suits the hard working conditions that women had to face in the First World War.

Her designs at the time were distinguished by the fact that they were inspired by the designs of men's clothing.

Especially in 1914 when the First World War broke out.

Chanel's fame began to expand in France between 1915 and 1917, due to the simplicity of her designs.

Chanel's first fragrance:

Coco Chanel launched her first perfume in 1921 under the name "Chanel No. 5 Chanel N° 5", and she named it by this name.

Because she believes that it will be sold on the 5th of the month of 5. After launching her first perfume, she opened her first Chanel perfume store

In 1923 she then entered into a partnership for the production and sale of cosmetics and perfumes with Pierre Wertheimer and Théophile Bader.

Founder of Galeries Lafayette, Coco Chanel's share of this partnership was 10%, Wertheimer's share was 70%, and Theophile Bader's share was 20%.

But she was very unhappy with this partnership and was at odds with Wertheimer.

Coco Chanel became one of the most famous fashion designers, as she developed her designs, especially in evening dress models

characterized by femininity and softness,

And she started her own fashion line, and then moved to jewelry design and opened her first store in 1932

Her jewelry was distinguished by elegance, as it was studded with diamonds and many precious pieces.

Selling her stake and the crisis of Coco Chanel:

In 1939 was the start of World War II.

Coco Chanel had an affair with a Nazi officer named Hans Gunther von Dinklage, and after the fall of France

Her partner Wertheimer fled to the United States of America, and Coco Chanel tried to take possession of Chanel perfumes after his travels,

However, a strong rumor emerged that she was on good terms with the Germans, being in a relationship with a Nazi officer.

It was said that she cooperated with German intelligence and was arrested after the liberation of France on charges of collaborating with Germany.

Then she was released and traveled to Switzerland, where she was absent from her work for a while.

During her absence from France, Wertheimer returned to Paris and asked Coco to take her share for $400.000 and 2% of all the products.

He gave her limited rights to sell her perfumes in Switzerland, so Coco signed the agreement

And she stopped issuing perfumes, and sold her full rights to Wertheimer in return for a monthly salary.

 

Chanel's return to the world of perfumes and fashion:
In 1953 Coco Chanel returned to Paris

And I discovered how famous the international fashion designer Christian Dior had become,

She wanted to regain her position in the world of fashion design and perfumes.

She cooperated for the second time with Pierre and obtained her full rights to the name “Chanel”, and this cooperation has resulted

Chanel's status among fashion designers and perfumers has been restored

Chanel's name to become a major brand again,

So it continued from one progression to the next, and new production lines began to be launched, such as the line of leather and bags,

Then launched the first men's cologne under the name "Gentleman Cologne",

In the spring of 1957, she won the Academy Award for Fashion in Dallas.

After that, she bought Badr's twenty percent share of Chanel perfumes, and after Wertheimer's death, his son Jacques took over in his place.

The last day of Coco Chanel's death:
Coco Chanel died on January 10, 1971 in Paris.

After achieving many successes punctuated by many hardships, and leaving behind a brilliant name in the world of fashion and perfumes,

And now Chanel owns more than 200 showrooms all over the world.