Abu Dhabi collaborates with Vogue Arabia to present a new digital event dedicated to luxury fashion collections in Abu Dhabi

revealed The Department of Culture and Tourism - Abu Dhabi for its cooperation withVogue Arabic cross platform Abu Dhabi offers, the platform specialized in the retail sector, to launch a first-of-its-kind shopping program in Abu Dhabi Entitled “Fashion Night from Voguesponsored by Abu Dhabi Offers”, which Allows fashion lovers in the UAE capital go through An exclusive and luxurious shopping experience.

وتنdecade this Effectiveness on the date July 23, where سtestify through it Abu Dhabi The largest gathering of luxury brands and exclusive products. The interactive program that bears the signature of the magazine will be broadcast Vogue Arabic via many digital platforms, including social media.

وThe program highlights the exclusive collections it offers a group of luxury brands of between it Saint Laurent، Hermes, Burberry, Prada, and Miu Miu، and my fendi، and Bvlgari، and piaget، and Cartier، Jimmy Choo Van Cleef & Arpels، And many moreMore than 40 reputable brands are participating in the programme.

وpresents a program Vogue Arabic During the period from 18 Until July 23 Live Shows daily Through Social media وAbu Dhabi digital shows channels, وwhich have funّHighlights limited-edition products and collections that are exclusively available for sale to fashionistas in Abu Dhabi.

وThe “Fashion Night” program extends from Vogue which is being held Sponsored by Abu Dhabi Shows” for four hours on July 23, where the content was prepared Which highlights three main sectors including fashion, beauty and culture, On the way of TV shows, with Providing an unprecedented social shopping experience in the region. وThe program concludes with a meeting special between Magazine Editor Vogue Arab Manuel Arnott with Brazilian model Adriana Lima, who topped the cover of a magazine Vogue Arabic in 2019, alongside the comedian starEgyptianFamous Samir Ghanem.

as you rate "Vogue Arabic" Temporary studios inغyria in Al Maryah IslandWhat will be filmed? Exclusive segments with the most famous fashion, jewelry, beauty and lifestyle brands At The Galleria on Al Maryah Island and at Yas Mall on Yas Island.

In this regard, he said happiness Ali Hassan Al Shaiba, Executive Director of the Tourism and Marketing Sector at the Department of Culture and Tourism - Abu Dhabi: “In light of the strategic initiatives launched by Abu Dhabi to consolidate its position as a leading destination for shoppingand luxury fashion At the global level, this fruitful cooperation comes to shed light on the emirate’s unique components in this field, as the program sets a precedent, the first of its kind in the region, covering all aspects of the regional fashion sector, starting with the most famous international names in the world of fashion, up to a unique list of Luxury and exclusive collections bearing the signature of some of the most famous brands. denyتPlease participate in this Step The pioneer that brings together exceptional content and luxury shopping experiences to redefine a new era in the world of retail, as this collaboration constitutes an important step in Abu Dhabi's current endeavors to re-establish a new era in the world of retail. Reception of tourists shoppers and visitors from all over the world.”

Manuel Arnott, editor-in-chief of Vogue English: “The COVID-19 experience has taught us the importance of searching for new formulas to maintain our communication with our partners and customers, during and after the quarantine period, as online and on-the-ground experiences are the key to the success of retail brands and attract customers, which motivates us to discover more innovation horizons. . وWe are pleased to cooperate with Abu Dhabi offers to launch this innovative program during this exceptional period.”

The festival, presented by the star Raya Abi Rashid, will witness the joining of model Lima to a group of influential personalities and social media celebrities in the region, while it is broadcast live and simultaneously on all platforms. VogueArabic and Abu Dhabi digital shows.
Arnott added: “Following the remarkable global success of the “Fashion Night” event, VogueIn more than 20 cities around the world, this new program comes to deliver a unique experience to both regional and global audiences, with more than four hours of premium and continuous content، Which aims to celebrate the shopping experiences in the UAE capital.

Event will be broadcast “Fashion Night of Voguesponsored by Abu Dhabi Offers” across all platforms Vogue Arabia and Abu Dhabi Retail on July 23, starting at 7:30 pm UAE time.