Middle East Fashion Week hosts Professor Jimmy Choo at its inaugural gala in Dubai

After the amazing success of the closing ceremony of the “Middle East Fashion Week” activities last December of 2021, it is now scheduled to host the “Middle East Fashion Week” during its inaugural ceremony, Professor Jimmy Choo, from 26 to  March 30 From 2022 in the heart of the glittering emirate of Dubai.

A lavish array of haute couture shows over five distinguished days will be held in the heart of the city as part of Dubai Media City's busy schedule. The most prominent event of its kind, Atelier Couture, will be hosted by the global legend who is admired by everyone, Professor Jimmy Choo Obi, who will personally start the program, in addition to the participation of the wonderful elites of local and international designers to showcase their high-end fashion designs, which were organized in line with Dubai’s extensive efforts To support various sectors in the post-pandemic era, and its rational vision aimed at supporting talents in various fields, including fashion as well as the creative economy

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On this occasion, Professor Shaw commented about his participation in Fashion Week: “After such a long period of post-pandemic era, we were finally able to meet again at Middle East Fashion Week. I am happy and proud to be a part of this inaugural Middle East Fashion Week. In Dubai after the amazing closing ceremony that was held last December of 2021. My sense of hope is stronger than ever, and I can't wait to meet you all to show the fashion and designs of Atelier Couture that we created with a group of special clients  in The region, which will be shown for the first time during Middle East Fashion Week in Dubai.”

Simon G. Lugato, Founder and CEO of the Middle East Fashion Council said: “We are honored to have Atelier Couture brought to Dubai by Professor Jimmy Choo. We sincerely thank Professor Chu and CEO Mr. Yu. We look forward to welcoming them all to Dubai and seeing the new Atelier Couture collection that our fans will surely love.”

It is worth noting that Fashion Week will kick off with a gala dinner co-hosted by the Better World Fund Better World FundIt is a charitable organization based in Paris. Followed by three days of fashion (accessible to the public by registering to attend), exclusive showrooms for businessmen and buyers, VIP lounges, and surprise fashion week demos and workshops by invitation only. Inside the fashion lounge, guests can also enjoy a range of refreshments during the event schedule. There will also be a sumptuous VIP lunch on the last day of the event, which is dedicated to VIP guests, from designers to industry leaders.

Middle East Sustainable Fashion Forum

The Middle East Fashion Council was launched in 2020, to be the first council of its kind in the world for the sustainability of the fashion industry which is a core value of a long-term goal, with a deep commitment to be a reference platform that drives change across the Middle East, North Africa and the Indian subcontinent.

As part of the five-day programme, the Sustainable Fashion Forum will be held on March 27 Al Mokbel, co-hosted by The Sustainable City, brings together thought leaders and change makers in the fashion industry. This first edition of the Middle East Sustainable Fashion Festival will address the core issues driving partnerships towards sustainable fashion.

In this regard, Faris Saeed, Chairman of Diamond Developers, the developer of the sustainable city, said: “As part of our commitment in the sustainable city, to lead the way towards a carbon-neutral future, it is important for us to partner with organizations outside the real estate sector. The fashion industry has the potential to influence people around the world, and through our support of the first sustainable fashion forum, we hope to be the main catalyst for global change in the minds of societies towards a fully sustainable lifestyle.”

Simon G. Lugato added: “Our partnership with The Sustainable City heralds a new era for the region and opens the door to a much wider audience. This symbolizes our commitment to lead that change, and sow the essential seeds for it during the March event. So we invite all professionals in the fashion industry to join us. “

And Payal Kshatriya Siri, co-founder of the Middle East Council on Sustainable Fashion, Chief Strategy Officer at Middle East Fashion Week and founder of Conscious Luxury”Conscious LuxuryFor Dubai-born and Paris-based strategic consulting, and Sarayo Consulting, he said: “For us in MMiddle East Sustainable Fashion Council“Sustainability” does not mean a trend, nor a “comprehensiveness”. Rather, it is the inherent values ​​that are reflected in the multiculturalism of our teams, our ecosystem with the ways we choose partners. We understand the depth of the challenges in this field, but also the huge opportunities that the UAE is leading in the region with its fashion capital, Dubai, which is a global retail hub.”