Audi Middle East introduces the all-new A3 Sedan, S3 Sedan and S3 Sportback

Audi Middle East has announced the launch of the all-new A3 Sedan and S3 Sedan, and for the first time in the Middle East, the high-performance S3 Sportback, an all-new model in the hatchback segment.

Since Audi introduced the A3 in 1996, which raised the bar in the luxury compact segment, the popular car's model range has continued to expand and evolve with each new generation, promising to be the best in its class.

Carsten Bender, Managing Director of Audi Middle East, said: “We are pleased to enhance the A3 model range with the introduction of the A3 Sedan, S3 Sedan and S3 Sportback in the region. The new generation of the A3 has achieved a significant improvement over the previous generations. This best-in-class vehicle comes with an outstanding warranty and service and maintenance packages that we offer with our vehicles across the region, which makes us sure that the A3 will be loved by customers and become extremely popular.”

The A3, S3 and S3 Sportback feature a sophisticated exterior design, while its cabin includes many innovations inherited from the larger models such as the latest version of the MMI infotainment system with mobile connectivity built into Apple CarPlay and Android Auto. These equipment, along with numerous driver assistance systems and advanced design elements, confirm that driver comfort and safety has always been a top priority for Audi.

It is noteworthy that the new cars are now available in the United Arab Emirates. Contact your local agent for more information.

To choose equipment, find out more information and book an A3 and S3, visitaudimiddleeast.com

A3 Sedan: an advanced digital sports car

Elegant design and distinctive lamps

The new A3 Sedan features a sporty, compact design, while the wide monocoque and large air intakes at the front of the car underline its dynamic character. The prominent side line extends from the headlights to the tail lights, while the areas below them curve inward, a new Audi design element that accentuates the wheel arches. The new innovation, available as an option, is the digital daytime running lights in the Matrix LED headlights. It consists of an array of LED lamps divided into smaller groups of three to five that provide distinctive lighting effects that make the new A3 easily recognizable at a glance.

Controls and displays: new levels of digital

The cockpit of the A3 sedan is entirely driver-focused, with Audi designers using elements from the larger models with a 10,1-inch touch screen integrated into the center of the instrument panel as standard. This screen can recognize handwritten characters, provide tactile and voice response, and can be controlled using normal human language.

The car can be equipped with the Audi virtual drive system as an option, providing additional functions such as the large display for the navigation map. The optional Audi Virtual Driving Plus includes a 12,3-inch screen with three different display modes, including sporty graphics.

Clear and easy-to-use digital systems: The new A3 Sedan features improved control and display systems with intuitively designed menus and familiar smartphone-like icons. Instead of rotating and pressing buttons in the center console, Audi has installed the large 10,1-inch MMI touchscreen infotainment system that emits a haptic and acoustic response when in use. MMI Radio Plus is included as standard equipment in the display, and is used to control the infotainment system as well as a number of convenience functions. The driver receives a voice response when selecting any function, while the system also allows the driver to enter texts manually, as the system can recognize individual letters, continuous writing, whole words, and letters written on top of each other. The MMI system provides a list of suggestions when searching even after entering only a few letters.

infotainment system: advanced computing power

The technology of the new operating system is based on the new third-generation standard infotainment system, the latest version of the modular infotainment system, which has a massive computing power of 10 times that of the previous generation.

Six user profiles can be created to store individual settings, such as air conditioning preferences, driver seat settings, frequently selected destinations and frequently used media.

The latest advanced driver assistance systems

The new A3 sedan helps prevent collisions with other road users and offers an even greater level of safety, with the option to be equipped with Audi pre sense front, collision avoidance assist and lane departure warning.

It is noteworthy that the new cars are now available in the United Arab Emirates. Contact your local agent for more information.

To choose equipment, find out more information and book an A3 and S3, visitaudimiddleeast.com

two cars S3 The new Sedan and Sportback: the highest levels of sportiness, power and driving pleasure

Unique design and lighting

The dynamic character of the new S3 stands out at first sight, with the monocoque frame dominating the front with a large diamond-patterned radiator grille and elegant air vents, and the exterior mirror caps feature a brushed aluminum look. The prominent side line extends from the headlights to the tail lights, while the areas below them curve inward, a new Audi design element that accentuates the wheel arches.

powerful motor

The new S3 accelerates from zero to 100 km/h in 4,9 seconds thanks to a 290-horsepower engine and 400 Nm of torque, paired with a seven-speed S tronic transmission with the ability to shift gears very quickly, while the top speed is The electronic limit for both cars is 250 km/h. The driver can use the Audi drive select system, which comes as standard, to enhance the sporty sound of the turbocharged four-cylinder engine even more clearly.

Sports cabin and plenty of space

The new S3's sporty and elegant design is also reflected in the cabin, with the new seven-speed S tronic gearshift and aluminum or carbon fibre-to-the-air trims matching the design of the headlights, while the cockpit focuses on the driver. Distinctive air inlets form a single unit with the dashboard cover, highlighting the sporty character of the car.

Standard equipment for the S3 is the 10,1-inch MMI touch screen with MMI Navigation Plus, located in the center of the instrument cluster. The system recognizes handwritten characters and provides an audio response to the touch. The infotainment system can also be controlled using normal human language as standard equipment.

Compared to its predecessors, the new S3 has increased in size: the S3 Sportback and S3 sedan are three centimeters and four centimeters longer, respectively. The boot capacity is 325 liters and can be increased by up to 1,145 liters in the Sportback when the rear seat is folded.

The new generation of infotainment system

The new operating system technology in the new S3s is based on the new modular third-generation infotainment system (MIB 3). For those who love high-quality sound, Audi offers the Bang & Olufsen Premium XNUMXD sound system as standard equipment, which provides an outstanding audio experience.

driver assistance systems

The driver assistance systems in the new S3s also embody high-tech Audi expertise. The two cars can be chosen to be equipped with several systems, including Audi pre sense front, swerve assist with turn assist and lane departure warning, which helps Prevent accidents.

Additional assistance systems, such as lane change and exit warnings, as well as cross-traffic and parking assistance systems are also available as an option. Adaptive cruise assist maintains a constant speed and distance between your vehicle and the vehicle in front, while efficiency assistant promotes economical driving.

It is noteworthy that the new cars are now available in the United Arab Emirates. Contact your local agent for more information.

To choose equipment, find out more information and book an A3 and S3, visit  audimiddleeast.com