The first floating fashion show in Dubai

MBM Holdings, a leading investment and development company based in Dubai, and the Arab Fashion Council (AFC), the world's largest non-profit organization aiming to create a sustainable fashion ecosystem in the Arab world, have officially entered into a strategic partnership aimed at strengthening Dubai's position as a hub A leader in business and creativity.
About this new partnership, His Excellency Saeed Al Mutawa, CEO of MBM Holdings, said: “We appreciate the achievements of the Arab Fashion Council in establishing one of the most important fashion platforms in the region. In line with the role Dubai plays in the international economic and creative sectors, we are confident that our combined resources will take Dubai's fashion sector to an advanced level. Under this partnership, MBM will support the Arab Fashion Council in defining the UAE’s position as a sustainable global country in the field of arts and creativity to form strong and active communities that compete globally highlighting the UAE’s treasure in our human resources by supporting our talents to export “Made in the UAE” to the world. Which is in line with the esteemed vision for 2021 from the owner
After launching in April the first Arab Fashion Week in Riyadh, the Arab Fashion Council is setting another precedent by holding the sixth edition of the Arab Fashion Week in Dubai on board the hotel that opened

Newly on board the historic Queen Elizabeth II. This makes it the world's first floating fashion week and the only fashion platform dedicated to resort groups.
The historic and newly renovated Queen Elizabeth 2 is docked at Port Rashid Marina in Dubai. It is the first floating hotel in the Middle East, providing travelers with unique culinary and entertainment experiences, and is an ideal event center, knowing that it is an authentic antique that provides a glimpse Rare and fascinating nautical history.
The sixth edition of the Arab Fashion Week attracted international and regional designers from 13 different countries, including the United Arab Emirates, Russia, Venezuela, Lebanon, the United States of America, Saudi Arabia, China, Taiwan, Britain, Portugal, Italy, Armenia and Egypt. The Arab Fashion Week in Dubai will also see the launch of an eco-friendly collection called AFC Green Label, which is a major step towards achieving sustainable fashion in the region.
The Arab Fashion Council will also collaborate with Dubai's leading production company, Seven Productions, as a global production partner providing technical and production support to models, photographers and designers working through the Arab Fashion Council, in their studio facilities in Dubai.
According to the new agreement, Seven Productions will also produce the campaign for the new winner of the Fashion Film Competition organized by the Arab Fashion Council.
The Arab Fashion Council will also host Fashion Dialogues featuring leading industry leaders and aim to guide local designers in exporting to the international retail sector.