The conclusion of the sixth edition of the popular culture festival in Dubai Soul DXB

In cooperation with the “Cadillac” and “Coca-Cola” brands and the Department of Tourism and Commerce Marketing in Dubai, the “Soul DXB” platform festival held its sixth annual event, hosted by the “Dubai Design District” over a period of three days; He succeeded in highlighting the splendor of the heritage and influence of contemporary Japanese design through its five main pillars: arts, food, music, sports and fashion. Below we highlight the highlights of the event.

Raj Malhotra, a partner of Soul DXB, said: “We have just launched our strongest and richest festival ever. The energy, contributions and attendees who came from home and abroad to attend the festival show that Dubai is at the fore in contemporary culture. In 2018, we look forward to displaying our own vision for this landscape – and taking it to whole new heights.”

Mohammed Saeed Al Shehhi, Chief Operating Officer of Dubai Design District (d3) said: “In conjunction with hosting the sixth edition of Soul DXB this year in Dubai Design District, it is worth noting the success of this partnership. And the extent of our relationship together. This festival is the first event hosted by 'Dubai Design District', underlining the strength of the special relationship that connects Soul DXB and 'Dubai Design District' even before the creative community moved to the neighbourhood several years ago. The festival's mission is to support local talent on a globally acclaimed platform, which is commendable and in line with the neighborhood's mission to raise the level of creative thinkers and form the optimal platform for their talents. With its unique approach to bringing different aspects of urban lifestyle - fashion, music and the arts - Sol DXB managed to attract many visitors who came to the city especially for the event. Dubai Design District is proud to be at the center of this vibrant celebration of urban culture.”