The year that changed love forever

at the timeي get ready During which for Valentine's Day, she did Pandora By highlighting the changes that occurred in the relationships between people in the world, during the year 2020When small initiatives to show love became one of the most important things to feel close to those around us, and close to them the world Entire.

70% of people believe inأHuman relationships and love relationships have become more important during the pandemic

66% Many people feel it is important to show their love and appreciation for the people who are most important in their lives.

62% Who are the people?ذCrohn special occasions to show their love for the people closest to them

59% They agree that relations are now more than ever built on the basis of shared values

Despite the hardships that many people have gone through through GeneralPreviousBut there is still a glimmer of hope for a better future. During a journey of discovery Pandora For the meaning of love in our time هtheThe jewelry company would like to highlight the positive events in the world of love and relationships in the year 2020 around the world, which has changed the ways we express and communicate with those closest to us.

Through an international survey conducted by Pandora in 11 State, we show that there was a feeling that the year 2020 A positive impact occurred on various relationships in people's lives, and70% They believe that relationships are more important than they were before هthe general. More than half of the survey participants (52%) They said that connecting with people was the main reason for happiness during difficult times, لذyou keep ahذThis relationship was one of the most importantthings to stay relations thriving During a difficult year. 64% They said they talk more with their loved ones and focus on showing their appreciation and loveThey are theirs.

Small initiatives to show love Friendship has increased from the time of the pandemic, and gift giving has increased (61%)Help with house chores (44%)Show love to the person closest to you through sincere courtesy (37%).

after poll 11,000 Person, study proved Pandora that in all relationships- Love, friendship and family relationships- A moral compass is one of the most important elements of compatibility and even admiration. 74% Of the people participating in the survey, they revealed that A person's values ​​are among the things that are most appreciatedkill them for himذA person, more than their appearance and way of thinking. As a more conscious society, 7 of 10 People who believe that our values ​​have evolved in the past year and59% They agree that relationships have becomeت centered moreOn shared values, more than in previous years. The participants showed that family values (60%) and equality for all (50%) It is one of the most important values ​​that people look for when choosing a partner. Four out of five people believe that values وShared principles make any relationship stronger and73% They believe that those around them should always display their values ​​with pride.  

Interestingly, despite the apparent differences between generations, there are many things in common between generations Gen ZMillennials, theBaby Boomers When Regard Making values ​​a priority with family and equality for all.

More love! Valentine's Day: Bvlgari Style

to celebrate With true love stories, she did Pandora Launching a series of films “A Journey to Discover Love”“We meet with a group of people to share their experience of love, friendship, and how they express themselves through small love gestures. calling Pandora People from around the world to sign up for هذTake the initiative to also share their love stories via Instagram with the use of #VoicesofPandora.