The new elegant fragrance from Elie Saab, a charming symphony in white

Many years ago, the first perfume from the house of Elie Saab carried with it a world of absolute femininity, and since that time, Elie Saab has mastered the composition of Lacthyl perfumes, which have fragrances that enchant and master everyone who passes by them, rising to the standard of excellence and sophistication that this creative designer overcomes. every-time.

This time, the designer, Elie Saab, chose to gift the woman a perfume worthy of special occasions that would immortalize beautiful memories that are forever imprinted in the conscience. From here, the fragrance is illuminated by a bouquet of white flowers that match the magic of special moments in a woman's life when she shines under the lights.

This perfume celebrates the symbolism of the white color that women choose to highlight their femininity at the most beautiful times. It is the pure white romance in the wedding dress, the sophistication that catches the eye in the white evening dress, and the freshness and freshness of nature in summer clothes. As for white, it is famous as an iconic color in the palette of international designer Elie Saab, who took it up to dress it in a perfume and named it: Le Parfum In White.

A sparkling symphony in white

In order for these dreamy white memories to live forever in our minds, ELIE SAAB perfumes has reinvented its own aromatic touch with In White, which combines neroli and patchouli in a harmonious accord with a completely modern floral frame that belongs to the chypre group. The fragrance is also decorated with shy fruity notes. At first glance, the fragrance meets you with the innocence of flowers, but they soon give way to a delicious, irresistible charm.

Perfumers Francis Kurkdjian and Jerome Di Marino chose to express Elie Saab's olfactory vision through pure notes of white musk at the base of the fragrance. As for the radiant top notes, it blends the essence of Italian green mandarin, the fruity character of black currant, and the freshness of pear.
At the heart of the fragrance, a bouquet of soft white flowers vibrant with femininity crowns the sparkling union of essential oils of jasmine, jasmine and neroli with the fresh scent of peony petals. Ylang-ylang extracts from Madagascar glow, striking a beautiful balance with the rich scent of vanilla. You will never hesitate to choose this white symphony as your perfume.

An elegant flask decorated with white and gold

In celebration of those special moments perpetuated by In White, ELIE SAAB Le Parfum crowned the perfume bottle with a white cap, while two thin golden lines surround the neck of the bottle. The name of the perfume, signed in golden letters on the front of the bottle, adds a refined touch that recalls its softness with a scarf flying in the breeze. The crowned case, also in white, is adorned with a soft motif of hand-embroidered fabric.
A modern ad like a dream
For its new advertising campaign, ELIE SAAB has chosen Le Parfum for its new In White Eau de Parfum campaign, a new symbol of sensual beauty sparkling in an enchanting lace dress. This dress, which exudes a captivating fragrance, glides so softly that the petals that adorn it almost seem to be flying off the model's skin in a wind laden with flowers.