After an Apple phone... an Apple car

Soon ... your luxury car will be replaced by a smart one, as news indicates that Apple may launch its smart car called Apple Car between 2023 and 2025, according to analyst Ming-Chi Kuo of TF International Securities Group. Ming, who has a history of accurately predicting Apple's plans, believes the Apple car will be the company's next major project, and points to several reasons why the company's production of its own car makes sense.

This information comes after many reports emerged that talked about the end of the secret project to produce a car for Apple, and Koo says that the most obvious reason for the company's launch of its car is the turmoil in the automotive industry, in addition to the emergence of many new technologies such as augmented reality and driving technology. Autonomous cars and electric cars, which brought about a rapid change in the world of cars, which helped the maturity and transformation of the automotive sector.

It seems that Apple will adopt the same method that it relied on when it launched its iPhone smartphone and try to compete with the well-established companies in the market at that period such as BlackBerry, Nokia and Motorola, and the analyst believes that the company’s experience and development processes in the field of automotive technology such as CarPlay and augmented reality AR may lead To provide a distinctive car experience through which it combines hardware and software in a new and innovative way that has not been implemented before.

Previous reports indicated that Apple has been working on its project for self-driving cars since 2014, which is called “Project Titan”, as this project previously aimed to develop both hardware and software for a new autonomous car, and it was said that the secret project focused On developing an autonomous vehicle, the company reportedly had hundreds of engineers working on Project Titan.

In 2016, the company laid off dozens of employees working on the project, and it also closed parts of its development process, and reorganized those parts in order to focus on developing autonomous technology instead of a full car, but the project returned to the spotlight during the past year, where it was monitored A self-driving Lexus SUV equipped with the LIDAR system.

Speculation about the project increased after Doug Field, the former vice president of Mac hardware engineering at Apple, who left to join Tesla in 2013, returned to Apple to work on Project Titan, indicating that the company has increased the pace of development within the company. Project Titan, which the information says has turned into an autonomous driving system that allows Apple to cooperate with car manufacturers.

It is worth noting that Apple has been working since early 2017 to test and develop self-driving software on the streets of Cupertino in Lexus SUVs equipped with autonomous driving equipment, and if Ming's predictions are correct, the company may reconsider the idea of ​​building its own car, so that it may include Current independent software research into a real, branded car at some point.