Bella Hadid and Tag Heuer launch a very special Bella Hadid watch

Today, brand ambassador and supermodel Bella Hadid was invited to attend the opening of TAG Heuer's first flagship store in the heart of London's shopping district on Oxford Street. The Swiss watch brand continues to expand its international presence by launching a range of single-brand stores in the world's most popular locations.

The decoration of the 75-square-meter store, borrowed from the TAG Heuer shield, is used from the facade to the store windows and interior display units, in light and dark shades of grey, and is made of smooth and perforated materials. These overlapping layers reflect the movement of the watch. The red accents recall the brand's association with the world of motor racing. A wide range of modern innovations will be available including the TAG Heuer Connected Modular 45 smartwatch, Heuer 02 Tourbillon watches and a selection of special editions including the TAG Heuer Muhammad Ali Edition and the Fangio Edition, all alongside a selection of cherished heritage watches.

Superstar Bella Hadid engages with interactive technology that allows visitors to delve into the craftsmanship of TAG Heuer and enjoy the detail of the intricate innovations that have broken all chronograph records for accuracy and pet magnetic forces to create the most exceptional timepieces ever.

“We are delighted to have TAG Heuer Ambassador Bella Hadid with us at the opening of this flagship store. She is a pure fashion icon and a source of inspiration for a large group of young people through her work, and in fact reflects the TAG Heuer brand slogan “Don't bow under pressure!” According to Rob Diver, Managing Director of TAG Heuer Europe.

Mm, Bella sparkled this occasion by wearing the special edition Link Lady designed for her. The Link watch was chosen to emphasize the bright and playful side today, brand ambassador and supermodel Bella Hadid was invited to attend the opening of TAG Heuer's first flagship store in the heart of London's shopping district on Oxford Street. The Swiss watch brand continues to expand its international presence by launching a range of single-brand stores in the world's most popular locations.

The exquisite matte-black panel and the exquisite mother-of-pearl dial appear in twelve diamonds, and the watch is modern and pioneering, made entirely of ceramic, which is the best material for watchmaking. A popular design with the Link watch, the bracelet is one of the most comfortable to wear. The parts of the bracelet are also polished to ensure a smooth feel and flexibility on the wrist. Thanks to this attention to detail, wearing the Link watch becomes a glamorous experience, brimming with elegance and charm. The watch is also decorated with a lobe set of 48 diamonds, while the back of the watch is adorned with the signature of the famous star. The end result is a watch full of elegance, charm and distinction. Just like Bella herself.

Bella Hadid said, “I really adore my own version of the Link Lady watch, with diamonds all over it! It is a watch of great boldness and outstanding versatility!” . She continued, “It is really exciting to be here with TAG Heuer in London, one of my favorite cities! Together we have produced an amazing campaign, and it is nice to see it come out and everyone can live with the amazing brand story!”

Fortunate customers who pre-ordered the limited edition Bella Hadid watch were invited to meet Bella in person and collect their purchases during the opening of the brand's new store.
Enjoyed by the wonderful Bella Hadid. This model, which received an elaborate makeover in 2016, is the most feminine model in the brand's entire range.

The exquisite matte-black panel and the exquisite mother-of-pearl dial appear in twelve diamonds, and the watch is modern and pioneering, made entirely of ceramic, which is the best material for watchmaking. A popular design with the Link watch, the bracelet is one of the most comfortable to wear. The parts of the bracelet are also polished to ensure a smooth feel and flexibility on the wrist. Thanks to this attention to detail, wearing the Link watch becomes a glamorous experience, brimming with elegance and charm. The watch is also decorated with a lobe set of 48 diamonds, while the back of the watch is adorned with the signature of the famous star. The end result is a watch full of elegance, charm and distinction. Just like Bella herself.

Bella Hadid said, “I really adore my own version of the Link Lady watch, with diamonds all over it! It is a watch of great boldness and outstanding versatility!” . She continued, “It is really exciting to be here with TAG Heuer in London, one of my favorite cities! Together we have produced an amazing campaign, and it is nice to see it come out and everyone can live with the amazing brand story!”

Fortunate customers who pre-ordered the limited edition Bella Hadid watch were invited to meet Bella in person and collect their purchases during the opening of the brand's new store.