YOOX celebrates its 20th anniversary by launching a unique smart experience through the #SHAREHELOVE campaign.

YOOX Which has always been distinguished by its interest and commitment to society and its dedication to development and innovation, surprises us Today, it launched a unique initiative for its customers, offering them a new level of human communication. While harnessing the endless possibilities that technology offers us, it uses artificial intelligence for an initiative

SHAREHELOVEIt is a technology that I have adopted YOOX Two years ago, she was the first to do so, when she launched the Smart 8 series of YOOX و YOOXMIRROR virtual mirror. This initiative aims to bring together clients from all over the world and bring them together to create an atmosphere of intimacy and a sense of belonging, by encouraging conversations and potential new friendships during these difficult times. This experience will be available for a period of time ten daysIt coincided with the twentieth anniversary of its founding YOOX On June 20, 2020, this very day coincides with the two decades since the first purchase of a dress Versace versus.

X celebrates its 20th anniversary with YOOX x JW Anderson بمجموعة

Through the use of these smart approaches, “Twinning Machine" From YOOX You will identify customers and group them based on their shopping choices, wish list, and similar looks. After they are identified, they will be matched with ten other customers, and then each will get his username on social media and an invitation to connect on the platform. YOOX for the fashion community.

 

It also includes an initiative SHAREHELOVE # A social media campaign based on the use of a smart filter on Instagram. This challenge is summarized by the principle “When you send love, the love comes back to you”. Everyone uses this filter and has their own hashtag and sends a love message that makes you happy YOOXDonate a certain amount to an organization World Vision It is a global children's charity that works tirelessly to improve the lives of the most vulnerable children.

While human communication has been severed, this campaign is reviving communication and social ties.