Guerlain opens its first boutique in the Middle East

Finally, the Guerlain perfume boutique has arrived. Guerlain Perfumer

Located in the Riyadh Park shopping center in Saudi Arabia, this new boutique entirely dedicated to perfumes pays homage to the profession to which the house has owed its fame since 1828: the profession of perfumery. Through a stunning showcase made possible by the hidden past archives of Guerlain's legacy, the House invites you to discover the world and wonders of the perfumer.

Close and personal meeting with the perfumer

Chemist, botanist, explorer, and innovator: the perfumer is an amazing and mysterious being whose work – creating a fragrance – has unique characteristics. The fragrance leaves a long-lasting impression, stirs emotions and evokes sensations. Jicky, L'HeureBleue, Mitsouko, Shalimar, Vétiver, Samsara and Mon Guerlain perfumes are all considered perfumes. Santal Royal and others are iconic creations that have the ability to transport imaginations on a journey through time and space.

exploration

In order to nurture his art, the perfumer explores the world in search of the most exquisite natural raw ingredients; Elements that characterize a true aromatic trail. From founder Pierre-François-Pascal Guerlain exploring Imperial Russia in a chariot in search of birch extract, to Jacques Guerlain and Indonesian benzoin, and Thierry Wasser and Indian vetiver for whom he developed an ethical and sustainable supply chain, the perfumer transports us to magical lands where dream and reality unite. Consciousness and imagination merge together.

The new boutique of Guerlain perfumes

Enhanced by an exceptional heritage, the new boutique showcases the unique luxury and exuberance of the world of Guerlain: 111 of the 1100 fragrances created since 1828 are available. It offers visitors a bespoke service and olfactory consultations to guide them in their choices.

Location

Riyadh Park Center - Ground Floor, Near Entrance 2

The largest perfume collection… in the world.

One thing is clear with 110 fragrances immediately available: the fragrance is synonymous with Guerlain.

The boutique is designed in the shape of Perfume Library Unique in the world, the 110 creations are presented as if they were 110 chapters in the French perfume story, and were ranked according to the perfumer's 14 favorite raw materials. Known as Guerlinade, these much-loved natural raw materials of Guerlain perfectly express the Maison's spirit of innovation, a sense of daring, and the art of overdosing and short formulas.

A digital consultation to find your perfume. Discover your aromatic style thanks to a digital consultation. Fun, fast, highly accurate and efficient, the digital consultation designed by Guerlain allows you to create your own unique and personal olfactory style with just a few clicks, guiding you in your search and finding your own fragrance.

Unique perfume store It takes into account the right light and temperature (down to XNUMX degree) to preserve Guerlain perfumes – just like a great wine – in the iconic bee flask. Enjoy without moderation!

27 Spring Perfumes To fill and refill your bee bottle while protecting the planet.

Perfume as an art form

Jacques Guerlain used to come down from his office to the store at 68 avenue Champs-Elysées to listen to his clients' feedback, sniff his innovations in development and gather their impressions.

The Art of Personalization: Turn Your Own Designer!

The perfumer's atelier is a place bursting with innovation, color and materials where Guerlain's expertise meets the creative imagination of its clients.

The Riyadh Park Center boutique remains true to the spirit of exchange and conversation, and currently offers a unique experience to be able to choose the style of your perfume as desired. Bottles, colours, perfumes, ties, wrapping paper… Guerlain presents the materials and shares her skills with the artist in each of us.

In this boutique dedicated to the art of perfume, anyone can choose their color for the iconic bee flask from a new collection designed especially for this location with a capacity of 125ml*. Three sizes are available in the white and gold bee flask set.

You can then fill your bottle at one of the 27 perfume fountains, each containing one of the house's iconic fragrances. Then it's time for custom embellishments.

Which tape?

You can decide which ribbon - grainy, satiny, wide or thin - will decorate the neck of your bottle?

Which tie?

Which tie would you choose: the knot, the necktie, or the knit?

Which signature?

You can request engraving your name or a message at the boutique, in the language of your choice.

The world of Guerlain perfumer is a place that exudes innovation, color and materials, where Guerlain's skill and the creative imagination of its customers meet. This degree of personalization has never been given in search of excellence and attention to detail. The true elegance of excellence is in the details.

*Starting from $170.

** 250 ml, 500 ml and XNUMX liter.