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Tiffany explodes her campaign "Believe in Dreams" in New York, among the celebrities in blue

Tiffany & Co. has revealed its "Believe in Dreams" campaign, which is filled with an unexpected mix of incredible talent.


The campaign video opens with American actress Elle Fanning appearing in black and white as she peers out over the jutting windows of Fifth Avenue, a nod to the opening scene from the 1961 classic Breakfast at Tiffany's. Her reality turns into a dreamy rush of music and color. Flowing through the streets of New York, to the music of "Moon River" with fresh melodies echoed by Fanning's voice with original lyrics sung by New York hip-hop artist Aesap Ferg.


Free and innovative, this creative duo is an ideal that expresses the essence of Tiffany; New York is a destination where the unthinkable happens, and Tiffany's is where dreams come true. The campaign marks the first time that Tiffany & Co. has composed a song that will be available exclusively on Spotify starting May 3.


“We wanted to take a new and different approach to this campaign and create a very extraordinary visual synthesis with a song that harkens back to the past with a totally unexpected yet touching gesture,” says Reed Krakoff, Senior Creative Director, Tiffany & Co.


The "Faith in Dreams" campaign video was directed by Hunger Games director Francis Lawrence, who is known for creating some of the most iconic films and music videos in pop culture. Through his creative vision, the streets of New York City become a magical backdrop for the city's bold style and vibrant energy, embodied by Ryan Huffington's dances, highlighting Maddie Ziegler in a distinctive role, with a group of dancers and New York City characters.

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