Five tips to get more followers on Instagram

1- Make sure to use hashtags

Many businesses neglect to use hashtags and include them in all their posts and this is a big mistake, because including the right hashtags in the content published on Instagram helps make it easier for the target audience to reach the content when they search for it.

Including a large number of hashtags is a good practice recommended when posting content on Instagram, with an average of 9 hashtags per post, according to the hashtag usage guide that was published on the Hootsuite blog this month, as it was found that including this number of hashtags helps in getting The highest engagement rate, but only as long as these hashtags are appropriate for the content posted.

2- Promote your account on other platforms

It is very important that you publish your Instagram account link to all your other social media accounts and invite followers on those accounts to follow your Instagram account and see the posts on it.

It is also recommended to do the same on your website, because your website visitors and followers on social media accounts will be more likely to follow your Instagram account and interact with the content posted on it.

3- Pay attention to the quality of the published photos

One of the mistakes that some businesses make is posting poor quality photos, so you should make sure that the photos you post are of high quality, because the Instagram platform relies on visual content in the first place and this content must be of high quality to impress and encourage followers to interaction.

For this purpose, you can buy a digital camera at an average price to get high quality photos, or hire a professional graphic designer to add some attractive touches to your photos and designs that you publish to ensure that you maintain high engagement rates on your Instagram account.

4- Create contests for followers on your account

Contests are one of the most types of content that encourages interaction on social media platforms in general, including Instagram, so you must hold contests constantly to motivate your followers to compete and interact, and of course you must allocate a valuable prize to the winners, but those prizes are not necessarily expensive.

5- Make sure to post regularly

You should publish fresh content on a regular basis to ensure that you maintain high engagement rates from your followers, and it is best to post on a daily basis so that your followers are sure that your business is constantly present and your brand remains in their minds.

6- Invest in sponsored ads

It is better to invest some money to create paid advertising campaigns on Instagram, even with small amounts every period, as paid ads will help you reach more target audience and acquire larger numbers of followers, and will also help you increase your account interaction rates in a short period of time.