Dubai receives 4.67 million international visitors during the first quarter of 2023 and confirms its position among the most preferred tourist destinations to visit in the world

Dubai welcomed 4.67 million international visitors during the first quarter of 2023, compared to 3.97 million visitors during the same period.

From 2022, ba plus LineageTaha 17% on an annual basis, within the city's best quarterly performance since the pandemic,

which is what Confirms progress towards achieving the goal That become Favorite and most visited destination in the world.

showed The latest data issued by the Dubai Department of Economy and Tourism acceleration steps City Toward Recovery tourist momentum

the strong، which contributes to the realization The objectives of the Dubai Economic AgendaD33Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, وAiming to consolidate Dubai's position to become

One of the three best economic cities in the world.

وHe said His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council:

“The increase stands out notableة in Numbers of international visitors to Dubai its position as one of the Major destinations driving The growth of the tourism sector in the world. The strong results achieved for the sector come in line with the promising results for the rest of Dubai's economic sectors

This would not have been possible without the long-term vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum.

Vice President, Prime Minister and Ruler of Dubai, may God bless him, and its impact on Transforming Dubai into one of the fastest growing cities in the worldThe most attractive for capital, investors, creative talents, as well as for visitors.”

His Highness added: “The Dubai Economic Agenda, which was launched by His Highness Sheikh Mohammed bin Rashid at the beginning of this year, is set a track

An ambition for Dubai to enhance its contributions in shaping the future of the global economywhile remaining tourism sector One pillars The main component of this comprehensive agenda.. is tourism Factor Important in consolidating the unique position that Dubai enjoys as a major link between markets

and cultures....and work in progress Submit moreInitiatives theLeader in order to become Dubai best mDinah in the world forWal visitLive, work and invest.”

وقد The announcement of the report of international visitors to Dubai came on the sidelines of the participation of the Dubai Department of Economy and Tourism in the XNUMXth session

From the Arabian Travel Market exhibition, which is currently being held at the Dubai World Trade Center, which confirms that it is the fastest recovering destination in the world, with its arrival in the first quarter of this year at 98 percent of pre-pandemic levels,

Thus, it exceeded the expectations of the United Nations World Tourism Organization (UNWTO).UNWTO), regarding the number of international visitors arriving, which could reach approximately 80-95 percent of pre-pandemic levels this year, especially in Europe and the Middle East.

obsjّfor the first quarter of the year 2023 Arrival 4.67 One million visitors to Dubai, close to the average for the same period in 2019

thethe one who recorded it 4.75 million visitors, which is an outstanding achievement since the emirate opened its doors to international visitors in July 2020, and despite the global economic downturn and its negative effects on the tourism sector, the first quarter of this year

It was exceptional, and witnessed the emirate being crowned the best global destination in the 2023 Travelers’ Choice Awards from “Trip Advisor” for the second time in a row, which is the second time in history that a destination has obtained this rank for two consecutive years.

Commenting on this performance, he said: His Excellency Helal Saeed Al Marri, Director General of the Department of Economy and Tourism in Dubai"

Confirm theconsequences positive forFor the first quarter of this year, we are on the right track towards achieving the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, which aims to make Dubai the best city in the world to live, work and visit. It also reflects the success of our strategy, as well as the ongoing support of our partners

Locals and internationals in the sector and are translated into exceptional offers and experiences enjoyed by the residents and visitors of the city. As we will all work forاUpgrading the tourism sector, which will witness a transformationً It will be evident during the next decade in terms of infrastructure, tourist attractions, and distinguished experiences, in line with the efforts made to achieve the objectives of the Dubai Economic Agenda. D33".

His Excellency added: “We will continue, during the year 2023 and beyond, to follow our multifaceted strategy, which has contributed

To a large extent in our success during the year 2022, and also to maintain the attractiveness of Dubai International as a preferred destination for travelers, and to always be in their minds when making a travel decision, which includes presenting the destination for everything that is new and distinctive,

Diversifying markets and geographical regions, as well as launching global marketing campaigns to reach target groups around the world, as well as revitalizing the meetings, incentives, conferences and exhibitions sector, hosting business events, holding festivals and entertainment shows, and strengthening relations with partners and stakeholders.

And while we look forward to increasing the momentum of the tourism sector, the pillars of sustainability, trade and technology وAs well Experiments Outstanding foodIt will form the basis of our success in the future. There is no doubt that with the declaration of 2023 as the Year of Sustainability in the country, and the city’s readiness to host the Conference of the Parties to the United Nations Framework Convention on Climate Change “COP 28”, the concept of sustainability will be the basis of everything we do, with the introduction of various sustainable practices in every aspect of the visitor experience. So that we can make Dubai the best city in the world to live, work and visit.”

Strong return to major markets

The main traditional markets that export visitors to Dubai achieved remarkable tourism activity during the first quarter of this year, which confirms the strategic successget distracted In diversifying markets and multiplicity of geographical regions. The GCC region as well as the Middle East and North Africa region accounted for 29 percent of the total number of visitors, reflecting the city's attractiveness to visitors from neighboring markets. While the Western Europe region accounted for 22 percent of the visitors, while the South Asia region accounted for 16 percent of the total international visitors, followed by the Commonwealth of Independent States and Eastern Europe combined with 15 percent, the Americas with 7 percent, and the North, South and East Asia region with 6 percent. 4 percent, while the share of Africa was XNUMX percent, and it was dissolved Australasia (incl Australia, New Zealand, and Papua New Guinea, as well as neighboring islands) Finally, by 1 percent.

The majority of regions showed a significant increase in the number of visitors during the first quarter of 2023 compared to the same period in 2022, and four regions fully recovered and exceeded the levels of the first quarter of 2019, namely the Commonwealth of Independent States and Eastern Europe, which witnessed an increase of 48 percent compared to the first quarter. In the first quarter of 2019, while the Middle East and North Africa region recorded an increase of 32 percent compared to the first quarter of 2019, the Americas recorded an increase of 9 percent compared to the first quarter of 2019, and Australasia achieved an increase of 2 percent compared to the first quarter of 2019. Both South Asia and Western Europe are close to achieving pre-pandemic levels in terms of tourism volume.

High occupancy rates in the hotel sector

The first quarter of this year witnessed a strong performance of hotel establishments, and achieved remarkable occupancy levels, as the average hotel occupancy during the first three months of 2023 was about 83 percent, making it one of the highest rates in the world. Which is almost equivalent Occupancy rate reached 84 percent in the first quarter of 2019, and this achievement is due to the increase in capacity in hotel establishments by Present in several = 26%. فBy the end of March 2023، The total number of hotel rooms in the emirate /148/ Rooms in 814 hotel establishments vs /118/rooms in 717 hotel establishments in 2019. fأShares of local and international investment in This sector in increasing the number of hotel rooms. The first quarter of 2023 also witnessed an increase in the total number of hotel rooms by 6 percent compared to the same period in 2022.

كthat Dubai hotels achieved remarkable growth across various indicators of the hospitality sector during the first quarter of 2023, and the number of rooms booked for “sleeping” /10.98/ million nights, recording an annual increase of 7%, and increased by Present in several = 27% Compared to the pre-pandemic period in the first quarter of 2019, which recorded 8.63 million nights. The average daily price per room reached 607 AED during the first three months of this year, compared to the same period in 2019, when it was 498 AED. بproportions growthTH 22%. While revenue from available rooms, which amounted to 504 dirhams in the first quarter of 2023, increased by 21 percent compared to the first three months of the pre-pandemic phase, which was 417 dirhams. It also shows an increase in the average length of stay of guests to 4 nights compared to 3.5 nights, an increase of Present in several = 14% For the same period in 2019, the strong performance of the hotel sector, which enhances the city's attractiveness to visitors who stay for longer periods.

on his part، His Excellency Issam Kazim, Executive Director of Dubai Corporation for Tourism and Commerce Marketing said: “The efforts exerted, in implementation of the directives of our wise leadership, have contributed to our ability to progress With steady steps to enhance Dubai's position as a preferred destination to visit, through a set of innovative global initiatives, strategies and marketing campaigns with the participation of a number of stars, celebrities and influencers, in addition to using modern digital platforms to reach the largest possible segment of the target audience around the world. And also take measures to simplify the entry of international visitors, reduce travel barriers, and make visiting Dubai easy and enjoyable.

His Excellency expressed his sincere thanks and appreciation to the partners in the sector whose efforts contribute to the consolidation of Dubai's position as a first-class tourist destination in the world., And he said: "Commitment It is our common vision that is essential in maintaining Dubai's global reputation and ensuring that it receives more international visitors، Our concern is permanent To work with them to develop innovative and unique tourism offerings and experiences to increase the city's attractiveness to business or leisure travelers, whether they visit for the first time or repeat., as well as Seeking to ensure that Dubai maintains outstanding performance during 2023 and beyond to remain at the forefront of the global tourism scene, which is characterized by intense competition, especially in light of the quantum leap that the global travel market has witnessed in terms of visitor expectations as well as experiences.

Leading sustainability initiatives

The Dubai Department of Economy and Tourism is intensifying its endeavor there is chanceNon-traditional tourism to attract visitors, enhance its existing and emerging markets, in addition to searching for new opportunities for growth in the local and international markets. The success of this approach in enhancing Dubai's tourism strategy depends to a large extent on the pillars of sustainability, trade and technology.Outstanding dining experiences.

With Dubai taking a more progressive, inclusive, and long-term approach to sustaining sustainable growth, sustainability is becoming increasingly important as an opportunity and a driving force for growth, as more travelers seek sustainable destinations. While sustainability is a key component of Dubai's development strategy, it provides hosting of global events such as COP28 An important opportunity to highlight the “Dubai initiative Sustainable Tourism”, designed to enhance the sustainability of the tourism sector, as well as contribute to the promotion of clean energy and sustainable development. The Dubai Sustainable Tourism Initiative also caters to international visitors looking for authentic local experiences that promote sustainable practices. One of the most prominent contributions of the Dubai Sustainable Tourism Initiative is the “Dubai Initiative” campaign for sustainability, which encourages the use of plastic bottles that can be refilled. It has succeeded in reducing the consumption of single-use plastic bottles of 500 ml capacity by more than 7 million bottles since its launch in February 2022.

On the other hand، campaign continues”Gastronomy Always onTo enhance Dubai's rich and varied dining scene, with an emphasis on variety and value added Originality and expertise. The emirate's investment in infrastructure and mechanisms to support entrepreneurs has also paid off, making it a destination for emerging companies, global talents and entrepreneurs.

وDubai is committed to constantly providing new and exciting experiences for international visitors with the support of partners and stakeholders، This is in light of the main features of the Dubai Urban Plan 2040, which seeks to develop Dubai's offerings and expand tourism offerings by more than Present in several = 100% , providing new areas for investment, and increasing the diversity of attractions and experiences for both residents and visitors of the city. Dubai also continues its bids in various sectors, including ecotourism, food tourism, medical tourism, cruise tourism, sports tourism, as well as being a leading center for weddings.

Dubai is also working to take advantage of its position as a destination for hosting major international events to attract more visitors to the meetings, incentives, conferences and exhibitions sector, as well as business events as well as the entertainment activities it hosts. وقد The first quarter of 2023 witnessed the organization and hosting of a wide range of festivals and events, including the Dubai Shopping Festival, Art Dubai, the Emirates Airline Festival of Literature, the Dubai Duty Free Tennis Championships, the Dubai World Cup, the Boat Show, the World Government Summit, in addition to the Gulfood exhibition, The largest annual exhibition Food and Beverage World, which hosted more than 5000 exhibitors from more than 125 countries.

وYou will witness next period many thevents themain theother like hosting COP28, as well as festivals and events that will consolidate Dubai's position as an ideal destination for families in the summer, andWell many Events other periodical Such as Dubai Summer Surprises, the Dubai Festival of Games and Digital Sports, and the Dubai Fitness Challenge.

Dubai is keen to provide more facilities, such as visa initiatives, including the golden visa and the multiple entry visa for a period of 5 years, and programs “Work about bُCome back”, and “Retirement in Dubai”, which facilitate the entry process into the emirate, and pave the way for longer-term residence. Dubai has also become a favorite and attractive destination for university students،Where many parents prefer إmessage أtheir birth To study in prestigious international universities Through its existing headquarters in the emirate. These initiatives have strengthened Dubai's attractive environment for investment, and multinational companies have moved their headquarters to Dubai, which contributes to the consolidation of her position As a leading global destination in the business, investment and tourism sectors, as well كCity International مُPreference for life, work and visit

Dubai is strengthening its global position as a leading destination in the food and restaurant sector