Lacoste and POLAROID Collaborate on Colorful Designs

To launch a joint collection of fashion and accessories For the spring 2021 season with lively touches inspired of Spring scene, where Is characterized by Cutting، that will be Released on March 17th، بColors of the rainbow Lively and daring.

وIn this season، look Lacoste Come to life through a lens tinted in shades of pink or red, green and yellow, capturing spontaneous scenes that capture the beauty of spring from all angles. The line-up focuses on changing the vision and looking forward with determination and optimism while enjoying the present moment.and act squad A chance to get through 2020 and make a fresh start, to rethink the landscape and prepare to build new memories. The new cooperation came between Lacoste وPolaroid to achieve thisا Target With a mini assortment full of fun, bold colors and details.

There is no place for depression

Cameras have always accompanied us Polaroid In every special moment, from major events to special occasions, she has documented our memories with her instant lens and vibrant, warm colors for more than 70 years, and the mark has deepened Lacoste In this heritage full of culture and colors to create her new spring collection. The collection is inspired by the brand's rainbow logo Polaroid, which is related to her first color instant film in 1963, where the pieces center around his tones of blue, green, yellow, orange and red.

The crocodile logo of the sign is highlighted Lacoste On classic designs of polo shirts and sweaters hoodie decorated with trims Bold colors, while polo dresses and shirts have a trims the loinah It is large in size and features unparalleled vibrant designs. Characterized by Accessories بThis color vibrancy, too, where adorn yourself white sports shoes touchSimple color and sparkle shoes tennis with trims rainbow, while hats, watches and backpacks reflect the sporty, energetic character. If we look closely, we will find a logo Lacoste Starring in a camera Polaroid 600 Instant Limited Edition.

mama group Lacoste LiveShe adds to her creations a combination of polo shirts, hoodies and T-shirts with sports pants. وThey all feature an oversized, colorful detail featuring photos from the brand's archives.

The fun of the present moment

Simon's lens reflects schmidt In the promotional campaign for the collection, the beauty of the natural lighting of the Marseille sky and the lighting of the camera, where dancers and skaters created an ever-moving panorama shot by shot, presenting in each photo vivid scenes blended with the rainbow Polaroid and designs LacosteIn a perfect embodiment of meaning happiness And boldness, freedom and departure.

The joint lineup is scheduled to be presented Through Online and in the brand store on March 17, where adorn yourself The floor of the store on that day was in rainbow colors with oversized decorations to celebrate the launch of the collection.