Fashion Forward Dubai returns to Saudi Arabia this Ramadan

Fashion Forward Dubai, the leading platform in the Middle East, will present a special exhibition with the participation of 12 prominent designers in the region, during the third edition of the exhibition in Jeddah during the month of Ramadan, from the seventeenth of May until the third of June. Designed by 7 of these designers in the various "Rubaiyat Women's Showroom" that was recently opened in the capital Riyadh in Olaya and Rubaiyat Stars Avenue in Jeddah.

This special event will highlight the strong coming designers in the region, in addition to the “SS 19” collection of Ramadan fashion and accessories, which will be displayed at the Rubaiyat Exhibition for Women, which will enable them to communicate with those interested in the fashion field in the Kingdom of Saudi Arabia. It provides them with a platform that allows them to grow and develop their brands.

In line with Fashion Forward's vision of encouraging young designers in the region to showcase their latest innovations and designs, this event also provides designers with access to retail stores and markets that they have difficulty entering and working in.

On this occasion, Bong Guerrero, CEO and Co-founder of Dubai Fashion Forward, said: “Dubai Fashion Forward is keen to continue the expansion of its partners with distinctive brands such as Rubaiyat for Women Exhibition. Take part in it, and we are confident that this momentum will continue as we relentlessly explore talent and new markets for our amazing designers.”

 

The brands available during the event will be as follows:

 

Fashion:

 

Arwa Al-BanawiJust as with her sexy brand, Saudi designer Ura Al-Banawi embodies a unique blend of diversity that draws inspiration from the beauty of his designs for the elegant woman. The quality and elegance of her designs prompted Vogue.com to recognize her work, in addition to being named among the finalists in the Jeddah Vogue Fashion Experience competition, which was held in Jeddah.

"beige"– In 2017, the designer, Mona Al-Othaimeen, launched the “Beige” brand for high-end clothing with a touch of distinctive and modern designs. The “Beige” brand is inspired by its designs from many diverse, uncomplicated shapes, which clearly highlight unparalleled elegance, and this is reflected in the use of luxurious fabrics, and that Beige always takes creative ways to accentuate the subtleties of the designs they produce.

"Second girl  BINT THANI" With its designs inspired by the sea of ​​creativity since 2012, the “BINT THANI” brand offers a variety of designs and practical creations with a feminine character. This brand is distinguished by its inspiration for attractive influences, and the use of creative symmetrical lines that reflect the distinct personality of the “BINT THANI” brand. The unique designs for each season reflect the brand's adherence to bold modern requirements, and the brand is committed to its distinctive approach to design through the innovative use of sustainable energy in all its products.

Buthaina BTHAINA“- is a modern, feminine brand that combines modernity with an emphasis on individual details, merging exquisite beauty with luxury. get up BTHAINA Originating from Amman, it produces many garments that include hand-embroidered kaftans and abayas, inspired by a unique blend of eastern and western elements. . sign BTHAINA Elegant feminine luxury and unparalleled sophistication. Buthaina Al Zadjali established her signature label in 2010, and began designing kaftans and abayas for limited clients. After her products became very popular, Buthaina opened her first store in 2011. Her brand is characterized by a mixture of art, fashion and passion for the details of its lines, and she always invents new ways to revive the traditional Omani heritage in her designs. Buthaina dreams of developing a world-class brand, becoming the go-to destination for fashion and art lovers.

 

"IAM MAI" It is a distinctive fashion brand that relies on unique collections. This brand was created by Emirati designer Mai Al Budoor in the year 2014, in a rich experiment to mix art and simplicity in modest and modest fashion. Through her designs, Mai is always keen on expressing her “IAM MAI” brand. Her personal opinions are a product of her background in many fields such as art, architecture, graphic design and decoration.

 

“Marina Qureshi” – Designer Marina Qureshi was able to present beautiful romantic creations in the world of design and fashion, paying attention to all the details that make the desired difference. The designer, Marina, pays great attention to every detail in all the outfits she designs, taking into account the highest quality standards of fabrics used from blue lace, silk, organza, crepe, etc., which are imported from Italy and France. The designer Marina Qureshi’s collection embodies the spirit of supreme elegance, pure romance and natural confidence, in addition to the strong feminine character that is expressed in her designs, which has enhanced her ability to communicate and reach clients from all over the world, who wish to embody their unique personalities through Marina Qureshi’s designs. Her designs were very popular worldwide, as international celebrities used her designs, including Lara Stone, Ellie Goulding, Amanda Seyfried and Florence Welch.

Nusaiba Hafez Experimenting with new things and not being restricted by time or place or being tied to certain backgrounds is of course one of the characteristics of those who wear Nuseiba Hafez products and designs. Nusaiba Hafez launched her brand in Saudi Arabia in 2012.