Goodbye Instagram, Messenger, and WhatsApp.. a terrible technological merger

Facebook announced earlier that it is integrating three main messaging platforms, WhatsApp, Messenger and Instagram, in order to allow users to communicate across all platforms at the same time, and this announcement is a major development, as Facebook acquired the service Instagram in 2012, while it acquired WhatsApp in 2014, making this move possible.

The new infrastructure maintains the three distinct applications at the same time, allowing users to chat with each other, regardless of the platform used. The project is still under development, and Facebook needs at least a year to integrate the applications infrastructure.

Through the following report, we try to shed light on 8 things you should know about the process of integrating WhatsApp, Messenger, and Instagram, and what this step means for users, marketers, and companies.

Users get a lot of convenience

When looking at all the people using these apps, Facebook realized that the process could be simplified, making it even easier to use, and the company told the New York Times, after announcing the new Messenger concept, that it was striving to build the best possible messaging experience, which allows people to message In a fast, simple, reliable and private way, it says it is adding encryption to more of its messaging products, and is looking for ways to make it easier to reach friends and family across networks.

Companies get the opportunity to reach a larger audience

Besides the gains for the 2.6 billion users of chat apps, there is another group that will reap the benefits from this merger, which is the companies, where you can think about the effectiveness that companies get in terms of reaching the customers of 3 messaging apps across the platform Single Marketing Messaging.

Through the merger, companies can reach a larger demographic around the world, spend more time connecting with new customers, and not have to worry about how to connect global markets, with the largest WhatsApp user bases located in Asia, South America and Europe.

Facebook Facebook makes big profits from integration

Integration allows for significantly greater returns for facebook With new business services such as new ad space, something the company needed after it worried about saturated ad space in recent years, as ad revenue is critical to Facebook's survival, it generated $6.2 billion in ad revenue for it, sources hinted at Possibility of having exclusive features that users can pay for.

Chatbots enter the marketing field

Chat marketing is the biggest opportunity for marketers in the next few years, and chat marketing automation is allowing to investigate a greater number of the most important trends in digital marketing that are user-focused, namely artificial intelligence, automation, personalization and interactivity.

An AI-coupled conversational interface lowers barriers to business and helps enable instant customer service.

After entering this field through Facebook, chatbots should be prepared to enter the marketing field through WhatsApp and Instagram, as this allows companies to easily communicate with customers around the world across different demographic groups using a single bot chat platform.

Gaining an Effective Alternative to Email Marketing

This integration gives businesses a global channel of direct communication that is more attractive and user-friendly than email marketing, with reports showing that the average open rate of marketing emails is 20%, while the average click rate on those emails is 2.43%.

Businesses can enjoy up to 60% and 80% open messages and 4-10x click-through rates when compared to email, and the integration gives businesses a single platform to reach customers more effectively compared to email marketing campaigns.

Facebook is able to compete with WeChat through integration

If we look at messaging apps, there is one app that outperforms the rest, and that is WeChat. This app is used across China as a multi-purpose platform, something that hasn't been seen elsewhere due to user fragmentation, and by integrating the three messaging apps, Facebook goes beyond WeChat's reach in China and its 1.08 billion monthly active users.

Facebook's internal restructuring is underway

It's no secret that the big changes lead to an internal restructuring, as the founders of WhatsApp and Instagram left after Facebook began to take more control over the management of those applications, and the New York Times reported that this new project is the reason for the departure of the founders.

Greater Gains for Chat Marketers

The world of technology doesn’t change like this very often, and if you are preparing to start a startup, you are looking for every possible advantage, so you should quickly engage with MobileMonkey, the best marketing platform in the world, in order to combine your chatting and marketing capabilities You are likely to be the first in your line of business to benefit from the best engagement and response rates.