Al-Ula Governorate joins the International Bike Exchange Team as an official partner

The Royal Commission for AlUla has announced its partnership with the Green Edge cycling institution, known as the BikeExchange team, in the 2021 cycling season for men and women, as a new official partner, as the partnership will begin in the 2021 Tour de France, This partnership will run from July 2021 to December 2023.

The Royal Commission for AlUla Governorate has chosen to partner with Green Edge to offer the breathtaking landscapes of ancient civilizations to cycling fans around the world. The two parties share some common goals such as preserving the environment and encouraging sports to contribute to improving public health, in particular cycling.

 

Al-Ula is a new destination that emerged with the opening of the Kingdom of Saudi Arabia to tourism recently, but it has been effectively associated with sports after hosting many sporting events such as running races, electric cars and polo. This is also one of the common goals of AlUla and Green Edge founder and chairman Jerry Ryan, who is a pivotal investor in sports and sees it as a way to connect with his clients by using it as a means of entertaining fans around the world. Ryan was a major contributor to the production of the 2017 documentary All For One, and the series Eat. Race. Win for Amazon Prime in 2018.

With a history dating back more than 200,000 years, Al-Ula is home to the historic Al-Hajar site which is the first UNESCO World Heritage Site in the Kingdom, in addition to the ancient Kingdom of Dadan, the rock-carved open library in Jabal Ikma, and the ancient town of Al-Ula. Today, the region opens up as a year-round destination for heritage, arts, nature and adventure, embracing rail bike trails, functional road bike trails, and scenic mountain trails. Launched in April 2021.

The partnership will include mutually beneficial opportunities for Green Edge and AlUla, which are set to include a cycling camp in AlUla, encouraging the local community to participate in the sport.

 

Jerry Ryan, Team Owner and Chairman of Bike Exchange, said: “I am very pleased to announce this new partnership between Green Edge Cycling and AlUla, a luxury travel destination we are honored to be promoting on our team assets. We haven't had the opportunity to visit AlUla yet, but in the past few weeks we have met many people who are working on promoting AlUla and have seen so many exciting photos and videos that I can't wait for my first chance to visit AlUla and find out more about it, and we will do our best to support their growth.”

 

Brent Copeland, General Manager of Bike Exchange, said: “For us, it is very exciting to have such a prestigious and historic region as our partner. We feel BAIC EXCHANGE is the perfect brand to promote such a wonderful region. I look forward to visiting AlUla soon and working closely with the Royal Commission team to develop our partnership opportunities. Mutual respect and shared values ​​are great for us and it will be exciting to see how our partnership can help AlUla raise awareness about the region as a luxury heritage destination among the cycling community. We are here for a long-term partnership and we will continue to evolve together.”

 

 

 

 

 

 

 

 

 

Philip Jones, Head of Destination Management and Marketing Office at the Royal Commission for AlUla, said: “AlUla is pleased to become the official partner of Green Edge Cycling and to be part of a sport that has 1.7 billion spectators around the world. Cycling is a distinct sport and provides an invaluable opportunity to communicate AlUla's unique experience and unique culture, and our efforts to present AlUla as a future destination that future generations of visitors will enjoy. AlUla as a developing tourism destination focuses on protecting its natural and cultural landscapes, preserving ecosystems and wildlife, and developing eco-tourism experiences. We are pleased to work with the Green Edge team over the coming years to achieve our common goals.”