Mugler unveils its iron fragrance Alien, inspired by Willow Smith

A new visual campaign for aliens that captures the ultimate energy that shines from within any woman. ALIEN HARNESSES AN WORLD LY LY ALLURE AFTER EVERY DAY, OPEN
Amazing femininity and a universal invitation to be your extraordinary.
you without fear

A true embodiment of a new wave of femininity, strong, talented, spiritual and connected to the world around her, Willow Smith is a modern day inspiration. The perfect personality of Alien Eau de Parfum. A new soul-vibrating singer, actor, writer, producer... At only twenty years old, Willow Smith is a global cultural phenomenon. Following in the footsteps of her multi-link parents Will Smith and Jada Pinkett Smith, her talent seems to know no bounds. An inspiring artist and charismatic fashion icon, she also leverages her powerful influence and unique energy for causes as diverse as her accomplishments, such as access to education for young girls, and the social inclusion of underserved populations through the arts, all of which infuse her with a deep commitment to inclusion, altruism, and freedom of self-expression. Her innate style, piercing gaze and charismatic presence make her a very aspirational and inspirational icon for the younger generation. Willow Smith is the embodiment of heightened femininity, a challenge to societal norms and gender norms, and undoubtedly the earthly embodiment of Alien Eau de Parfum.

Amber, woody, floral: amber creates light
Alien is a talisman that can reveal every woman's inner light and life force.
Solar Mystery Ocean Revelation Revelation
Alien is sunshine, lit by Sambac Jas- Mine. A wonderful “sunflower” whose sophistication contrasts with its strong fragrance. A spiritual tender, a sacred promise of femininity..
The exotic is mysterious, influenced by the sensual notes of cashmeran wood. A mysterious wood with its distinctive musky notes. Surreal and exotic wood warmed by the rays of the sensual sun.
An alien being enveloped, reassured and enriched with white amber. A soft and warm note like white mohair.
Alien Eau de Parfum was created by Master Perfumer Dominique Ropion.

Sambac Jasmine
MUGLER is committed to creating its fragrances in pursuit of a new, more ethical vision of luxury. Currently, we are collaborating with our partners to create a community of stakeholders committed to responsible development projects to conserve nature and protect its resources.
From the finest ingredients possible, Sambac Jasmine
They are harvested by hand from March to October at dawn before they run out of flowers.
IFF-Laboratoire Monique Rémy has carefully selected Alien's Sambac Jasmine through its partner Nesso, based in the southern Indian town
Affordable. This approach makes it possible to control the source as well as to provide fair wages and working conditions to the producers. The perfume house uses this sustainable development program to advocate for:
Less use of pesticides
Better access to water for crops and producers
Educating producers in best practices,
Specifically in organic farming
The search for new sustainable extractions