Spotify announces the first collaboration between RADAR MENA and RADAR Korea through a joint song by Badr Al Shuaibi and AleXa

Spotify has announced its third RADAR collaboration in the Middle East and North Africa region with the release of a song that brings together artists from two different cultures and their love for K-Pop songs.

Spotify announces the first collaboration between RADAR MENA and RADAR Korea through a joint song by Badr Al Shuaibi and AleXa. The collaboration will see the release of a K-Pop song performed by: Badr ShoaibiHe is a Kuwaiti-Saudi pop singer and . singer Ale Xa K-Pop. The fast-paced track "Is It On" to the rhythm of reggaeton is slated to be released in May 21 Under the RADAR program. This is the first time that Spotify, through the RADAR program, has achieved such a remarkable collaboration.

Spotify continues to support artists in the RADAR program in the Middle East and North Africa through outstanding collaborative works. K-Pop music has been a huge success in the Middle East and North Africa, increasing its popularity between January 2020 and January 2021 by up to 140 percent compared to last year. Saudi Arabia, UAE, Morocco, Egypt and Qatar are among the top five countries where K-Pop music is currently very popular.

The RADAR Middle East and North Africa program focuses on emerging artists in the region such as Badr Al Shuaibi, whose songs have become popular in Kuwait, Saudi Arabia, the United Arab Emirates and the United States. AleXa is the first artist to join RADAR Korea after its official launch in August 2020. She was also the second most-streamed RADAR Korean artist globally in 2020.

She was also the second most streamed artist of RADAR KOREA globally in 2020

Bader Al-Shuaibi said: “This project is the fruit of globalization that abolished the borders between cultures and peoples, in addition to my great admiration for the AleXa culture. K-Pop is a very talented artist and I think we've done an amazing job of cross-culturally."

On her part, the actress said: Ale Xa: “I am pleased to participate in this joint work. It is a special encounter between different cultures and voices.” AleXa added, "I am very excited to know what the public thinks of the song after its release."

Wissam Khader, Partnerships Officer with Artists and Production Companies, said:Spotify Middle East and North Africa: “As part of our ongoing efforts to promote music collaborations on a global level, we have supported RADAR to produce a new collaborative work focusing on K-Pop and Khaleeji pop music in the Gulf region. K-Pop songs are very popular all over the world, especially in the Gulf region where K-Pop songs have achieved the highest positions on the charts.” “This work contributes to providing artists with the opportunity to reach new markets and new audiences to achieve greater success,” Khader added.

Spotify began preparing for this collaborative project with RADAR over a year ago. Although the song will be wholly owned by the two artists' record company, Spotify has overseen the work from providing financial and marketing support. The support includes not only the cost of producing and promoting the song, but also posting billboards in the “New York Times Square” and promoting the song on social media to increase the number of viewers and attract listeners from all over the world as well.

Spotify has launched RADAR, a program designed to help emerging artists around the world advance their artistic career and reach an audience. Spotify provides RADAR artists with all the necessary resources and access to more markets to enrich their artistic career and spread their work in more than 178 markets globally.