Tiffany ta fashe da yakin neman zabenta mai suna "Believe in Dreams" a New York, a cikin mashahuran jaruman cikin shudi

Tiffany & Co. ya bayyana kamfen ɗin sa na "Yi imani da Mafarki", wanda ke cike da haɗin gwaninta mai ban mamaki.

Bidiyon kamfen ya buɗe tare da 'yar wasan Amurka Elle Fanning tana fitowa cikin baki da fari yayin da take leƙo asirin tagogin jut na Fifth Avenue, a lokacin da aka buɗe wurin da aka buɗe daga 1961 na Breakfast na gargajiya a Tiffany's gaskiyar ta ta zama rawar mafarki na kiɗa da kiɗa. Launi Yana gudana ta titunan New York, zuwa kidan "Rigin Wata" tare da sabbin karin waƙa da muryar Fanning ta yi tare da ainihin waƙoƙin da mawakin hip-hop na New York Aesap Ferg ya rera.

Kyauta da sababbin abubuwa, wannan duo mai ƙirƙira shine manufa wanda ke bayyana ainihin Tiffany; New York wuri ne inda abin da ba a zata ya faru, kuma Tiffany's shine inda mafarkai suke cika. Yaƙin neman zaɓe shine karo na farko da Tiffany & Co. ya shirya waƙar da za ta kasance keɓance akan Spotify daga ranar 3 ga Mayu.

Reed Krakoff, Babban Daraktan Ƙirƙiri na Tiffany & Co ya ce "Muna so mu ɗauki sabon salo daban-daban ga wannan yaƙin neman zaɓe kuma mu ƙirƙiri wani tsari na musamman na gani tare da waƙar da ta dawo baya tare da abin da ba a zata ba tukuna mai taɓawa," in ji Reed Krakoff, Babban Daraktan Ƙirƙirar Tiffany & Co.

Bidiyon kamfen na "Imani a Mafarki" darektan Wasannin Yunwa Francis Lawrence ne ya jagoranci shi, wanda ya shahara wajen ƙirƙirar wasu fitattun fina-finai da bidiyon kiɗa a cikin al'adun pop. Ta hanyar hangen nesansa na kirkire-kirkire, titunan birnin New York sun zama wani abin ban mamaki na tsattsauran ra'ayi na birni mai ƙarfin hali da kuzari mai ƙarfi, wanda raye-rayen Ryan Huffington suka haɗa, yana nuna Maddie Ziegler a cikin wani matsayi na musamman, tare da ƙungiyar ƴan rawa da haruffan birnin New York.