Chopard ya himmatu ga yin amfani da zinare na ɗabi'a

A yau, gidan Chopard na Switzerland ya bayyana cewa, daga watan Yulin 2018, za ta yi amfani da zinare 100% da aka haƙa da ɗabi'a wajen kera agogo da kayan ado.

A matsayin kasuwancin iyali, dorewa ya kasance koyaushe shine ainihin darajar Chopard, wanda ya ƙare a yau tare da hangen nesa da ya ƙaddamar fiye da shekaru 30 da suka wuce.

Abokan Chopard da magoya bayanta irin su Colin da Livia Firth da Julianne Moore, samfura da masu fafutuka irin su Arizona Moss da Noella Corsaris, da mawaƙan Sinawa Rui Wang, sun halarci sanarwar da ta yi fice kan amfani da zinare na ɗa'a 100%, wanda Chopard Co. Kujeru Caroline Scheufele da Karl-Frederic Scheufele a gaban ɗimbin jama'a yayin ayyukan nunin agogo da kayan ado na "Baselworld" a Switzerland, kuma sun yi magana game da yadda Chopard ya sami nasarar cimma wannan muhimmiyar rawar.

Chopard Ethical Gold
Chopard ya bayyana "zinari na ɗa'a" azaman zinare da aka shigo da su daga tushen alhakin waɗanda aka tabbatar da su don saduwa da mafi kyawun ƙa'idodin duniya da ayyukan zamantakewa da muhalli.

Tun daga watan Yulin 2018, zinaren da Chopard ke amfani da shi don kera samfuransa za a shigo da shi daga ɗayan hanyoyi biyu waɗanda za a iya gano su:
1. Masu hakar gwal da aka samo asali daga ƙananan ma'adinan da ke ƙarƙashin tsarin "Swiss Better Gold Association" (SBGA) da kuma ayyukan don hakar zinare na gaskiya da ciniki.
2. Majalisar Masana'antar Kayan Kawa Mai Alhaki (RJC) na garantin gwal ta hanyar haɗin gwiwar Chopard tare da ma'adinan RJC da aka amince da su.

Don ƙara yawan gudummawar da yake bayarwa ga shirye-shiryen inganta yanayin masu hakar ma'adinai, kuma ta haka ne ke taimakawa wajen kara yawan adadin zinare da aka fitar ta hanyar da'a, Chopard ya shiga kungiyar "Swiss Association for Better Gold" a cikin 2017. Da yake magana a yayin taron manema labarai, Karl. -Friedrich Scheufele ya ce, Co-Shugaban Chopard: "Muna alfahari da samun damar cewa ya zuwa watan Yuli 2018, duk zinaren da muke amfani da shi za a hako zinari ta hanyar da ta dace." Manufar Chopard ita ce ƙara yawan gwal ɗin masu hakar ma'adinai da gidan ya siya gwargwadon yuwuwar ta yadda za a samu a kasuwa. A yau, Chopard shine mafi girman mai siyan zinare mai haƙar ma'adinai. Ya kara da cewa "Wannan jajircewa ce, amma daya tilas ne mu bi idan har muna son kawo sauyi ga rayuwar mutanen da suka sa kasuwancinmu ya yiwu," in ji shi.

Ya kara da cewa, “Mun samu nasarar hakan ne sakamakon samar da tsarin hada kai a tsaye wanda ke ba da damar gudanar da dukkan ayyukan samar da kayayyaki a cikin gidan sama da shekaru 30 da suka gabata, da kuma saka hannun jari wajen sarrafa dukkan sana’o’in da ke cikin gidan. kayan aikin gidan; Daga kafa rabon simintin zinari a cikin wuraren Maison tun 1978, don haɓaka ƙwarewar ƙwararrun masu sana'a na kayan adon da manyan agogo." Ƙirƙirar agogo da kayan ado na Chopard an ƙera su da kyau a cikin gida, wanda ke nufin ikon Maison na musamman don tabbatar da sarrafawa da sarrafa duk hanyoyin samarwa tun daga matakin masana'anta zuwa samfurin ƙarshe; Don haka sarrafa gwal ɗin da ake amfani da su a cikin samfuran su.

Caroline Scheufele, Co-Shugaba, Chopard, ta ci gaba da cewa: “A matsayin kasuwancin iyali, xa’a ta kasance muhimmin sashe na falsafar iyali. Don haka dabi'a ce kawai mu sanya ɗabi'a a tsakiyar kimar Chopard. "

Ta kara da cewa: "Hakikanin kayan alatu na zuwa ne lokacin da kuka fahimci tasirin sarkar samar da kayayyaki, kuma ina alfahari da shirinmu na samar da gwal. A matsayina na Daraktan Ƙirƙirar Chopard, Ina alfaharin raba wa abokan cinikinmu labarun da ke bayan kowane yanki da muke samarwa; Na san za su yi alfahari da sanya waɗannan guntun, saboda suna ɗauke da labarai na musamman.”

A matsayin wani ɓangare na alƙawarin sa na yin amfani da zinare na ɗabi'a, Chopard ya gabatar da sabbin ƙirƙira na Manyan Kayan Ado a cikin Koren Kafet Tarin a Baselworld wanda aka yi shi na zinare na musamman, da kuma kayan alatu na LUC Cikakken Strike da Agogon Hannun Farin Ciki.

A cikin 2013, Chopard ya yanke shawara na dogon lokaci don saka hannun jari kai tsaye a cikin zinare masu hakar ma'adinai, don kawo ƙari ga kasuwa. Samar da albarkatun kuɗi da fasaha tare da haɗin gwiwa tare da Alliance for Responsible Mining, Chopard ya kasance mai alhakin kai tsaye ga wasu ƙananan ma'adanai da aka tabbatar da FMC. Wannan ya ba wa kananan al'ummomin ma'adinai damar sayar da zinari a kan farashi mai daraja ba tare da tabbatar da cewa an gudanar da aikin hakar ma'adinai ba tare da tsauraran yanayin muhalli da zamantakewa da aka tsara a karkashin takardar shaidar. Chopard ya kuma taimaka wajen kafa sabbin hanyoyin kasuwanci daga ma'adinan sa a Kudancin Amurka, tare da gabatar da kayayyakin da ake iya ganowa zuwa Turai da kuma samar da karin kudin shiga ga al'ummomin yankin.

A yau, Chopard yana alfaharin sanar da haɗin gwiwa tare da Alliance for Responsible Mining (ARM) don tallafawa da kuma ba da damar wani sabon ma'adinai na fasaha don cimma Takaddun Shaida don Ma'adinai na Gaskiya - ma'adinan CASMA da ke cikin yankin Ancás na Peru - inda Chopard zai ba da horo, tallafawa da kare muhalli. Ta hanyar tallafin kai tsaye na Chopard, mahakar ma'adanai da yawa sun sami damar samun Takaddun Takaddar Ma'adinai har zuwa yau, gami da: Cooperativa Multiactiva Agrominera de Iquira da Coodmilla Mining Cooperative a Colombia. Ta hanyar saka hannun jari tare da haɗin gwiwar Alliance for Responsible Mining (ARM) game da tsara ƙungiyoyin ma'adinai da al'ummominsu, Chopard ya ba da bege ga waɗannan al'ummomin da aka manta da su a gefen al'umma, yana taimaka musu su jagoranci rayuwa mai kyau a karkashin sunan halacci.