Ua kūpaʻa ʻo Chopard i kāna hoʻohana ʻana i ke gula

I kēia lā, ua hōʻike ka hale Swiss o Chopard, e hoʻomaka ana mai Iulai 2018, e hoʻohana ʻo ia i ka 100% ethically mined gula i ka hana ʻana o kāna mau wati a me nā mea hana nani.

Ma ke ʻano he ʻoihana ʻohana, ʻo ka hoʻomau ka waiwai nui o Chopard, ka mea i hoʻopau i kēia lā me ka hihiʻo i hoʻokumu ʻia ma mua o 30 mau makahiki i hala.

ʻO nā hoaaloha Chopard a me nā kākoʻo e like me Colin lāua ʻo Livia Firth lāua ʻo Julianne Moore, nā mea hoʻohālike a me nā mea hana e like me Arizona Moss lāua ʻo Noella Corsaris, a me ka mea mele Kina ʻo Rui Wang, i hele i kāna hoʻolaha ʻāina e pili ana i ka hoʻohana ʻana i 100% ethical gula, i hōʻike pū ʻia e Chopard Co- ʻO nā noho ʻo Caroline Scheufele lāua ʻo Karl- Frederic Scheufele i mua o kahi anaina nui i ka wā o nā hana o ka "Baselworld" hōʻikeʻike o nā wati a me nā mea nani ma Switzerland, a kamaʻilio lākou e pili ana i ka hiki ʻana iā Chopard ke hoʻokō i kēia mea nui.

Chopard Ethical Gold
Ua wehewehe ʻo Chopard i ka "gula gula" e like me ke gula i lawe ʻia mai nā kumu kuleana i hōʻoia ʻia e hoʻokō i nā kūlana honua maikaʻi loa a me nā hana kaiapuni a me ke kaiapuni.

Ma Iulai 2018, e lawe ʻia mai ke gula a Chopard e hana ai i kāna mau huahana mai kekahi o nā ala ʻelua i hiki ke ʻike ʻia:
1. ʻO nā mea liʻiliʻi gula i unuhi hou ʻia mai nā mines liʻiliʻi e hāʻule ana ma lalo o nā papahana a me nā papahana "Swiss Better Gold Association" (SBGA) no ka ʻeli gula kūpono a me ke kālepa.
2. ʻO ke kaulahao gula o ka Responsible Jewellery Industry Council (RJC) ma o ka hui pū ʻana o Chopard me nā mines i ʻae ʻia e RJC.

I mea e hoʻonui ai i kāna hāʻawi ʻana i nā hana e hoʻomaikaʻi ai i nā kūlana o nā miners, a pēlā e kōkua ai i ka hoʻonui ʻana i ka nui o ke gula i unuhi ʻia ma ke ʻano etika, ua komo ʻo Chopard i ka "Swiss Association for Better Gold" ma 2017. E kamaʻilio ana i ka wā o ka hālāwai kūkā, Karl. - Ua ʻōlelo ʻo Friedrich Scheufele, Co-Peresidena o Chopard: "Haʻaheo mākou i ka hiki ke ʻōlelo ʻo Iulai 2018, ʻo nā gula āpau a mākou e hoʻohana ai e ʻeli ʻia ke gula ma ke ʻano kūpono." ʻO ka manaʻo o Chopard e hoʻonui i ka nui o ke gula o nā miners i kūʻai ʻia e ka hale e like me ka hiki i hiki ke loaʻa ma ka mākeke. I kēia lā, ʻo Chopard ka mea kūʻai nui loa i ke gula maikaʻi. "He kūpaʻa wiwo ʻole ia, akā pono mākou e ʻimi inā makemake mākou e hoʻololi i ke ola o ka poʻe e hiki ai i kā mākou ʻoihana," wahi āna.

Ua hoʻohui ʻo ia, "Ua hiki iā mākou ke hoʻokō i kēia mahalo i ka hoʻomohala ʻana i kahi ala hoʻohui vertical e hiki ai i ke kaʻina hana holoʻokoʻa ke hoʻokō ʻia i loko o ka hale ma mua o 30 mau makahiki i hala aku nei, a me ka hoʻopukapuka ʻana i ka haku ʻana i nā mea hana āpau i loko. nā lako o ka hale; Mai ka hoʻokumu ʻana i kahi māhele hoʻolei gula i loko o nā hale o Maison mai 1978, i ka hoʻomohala ʻana i nā mākau o nā mea hana mea nani a me nā mea kiaʻi kiʻekiʻe. ʻO nā wati a me nā mea nani a Chopard i hana akamai ʻia i loko o ka hale, ʻo ia hoʻi ka mana kūʻokoʻa o ka Maison e hōʻoia i ka mana a me ka mālama ʻana i nā kaʻina hana āpau mai ka pae hana a hiki i ka huahana hope; Pela ka hoomalu ana i ke gula i hoohanaia i ko lakou mau huahana.

Ua hoʻomau ʻo Caroline Scheufele, Co-President, Chopard: "Ma ke ʻano he ʻoihana ʻohana, ua lilo mau ʻo Ethics i mea koʻikoʻi o kā mākou ʻohana ʻohana. No laila, he mea maʻamau wale nō mākou e hoʻokomo i nā loina ma ka puʻuwai o nā waiwai o Chopard. "

Ua hoʻohui ʻo ia: "Hiki mai ka waiwai maoli ke ʻike ʻoe i ka hopena o kāu kaulahao lako, a haʻaheo wau i kā mākou papahana hoʻokele gula. Ma ko Chopard's Creative Director, haʻaheo wau e kaʻana like me kā mākou mea kūʻai aku i nā moʻolelo ma hope o kēlā me kēia ʻāpana a mākou e hana ai; Ua ʻike wau e haʻaheo lākou e ʻaʻahu i kēia mau ʻāpana, no ka mea, lawe lākou i nā moʻolelo kūʻokoʻa.

Ma ke ʻano he ʻāpana o kāna kūpaʻa i ka hoʻohana pono ʻana i ke gula, ua hōʻike ʻo Chopard i nā hana hou o High Jewellery i ka Green Carpet Collection ma Baselworld i hana wale ʻia me ke gula fairmined, a me nā wati LUC Full Strike a me Happy Palm.

I ka makahiki 2013, ua hoʻoholo ʻo Chopard i kahi hoʻoholo lōʻihi e hoʻopukapuka pololei i ke gula artisanal miners, e lawe hou aku i ka mākeke. ʻO ka hāʻawi ʻana i nā kumuwaiwai kālā a me ka ʻenehana i ka hui pū ʻana me ka Alliance for Responsible Mining, ua kuleana pololei ʻo Chopard i kekahi mau mines liʻiliʻi i hōʻoia ʻia e FMC. Ua ʻae kēia i nā kaiāulu liʻiliʻi liʻiliʻi e kūʻai aku i ke gula ma ke kumu kūʻai kumukūʻai ʻaʻole e haʻi i ka hōʻoia ʻana e mālama ʻia ke kaʻina hana mining e like me nā kūlana koʻikoʻi kaiapuni a me ka nohona i ʻōlelo ʻia ma lalo o ka palapala hōʻoia. Ua kōkua pū ʻo Chopard i ka hoʻokumu ʻana i nā ala kalepa hou mai kāna mau mines ma ʻAmelika Hema, e hoʻolauna ana i nā huahana traceable i ʻEulopa a hāʻawi i nā kālā kālā hou aku i nā kaiāulu kūloko.

I kēia lā, haʻaheo ʻo Chopard e hoʻolaha i kāna hui pū ʻana me ka Alliance for Responsible Mining (ARM) e kākoʻo a hiki i kahi mine artisanal hou e hoʻokō i ka Certification for Fair Mining - ka CASMA mine aia ma ka ʻāina ʻo Ancás o Peru - kahi e hāʻawi ai ʻo Chopard i ka hoʻomaʻamaʻa. kākoʻo a me ka mālama kaiapuni. Ma o ke kākoʻo pololei ʻana o Chopard, nui nā mines i hiki ke loaʻa i ka Fair Mining Certificate a hiki i kēia lā, ʻo ia hoʻi: Cooperativa Multiactiva Agrominera de Iquira a me Coodmilla Mining Cooperative ma Colombia. Ma ka hoʻokomo pū ʻana me ka Alliance for Responsible Mining (ARM) i ka hoʻokumu ʻana o nā hui mining a me ko lākou mau kaiāulu, ua lawe mai ʻo Chopard i ka manaʻolana i kēia mau kaiāulu poina ma nā kihi o ke kaiāulu, e kōkua ana iā lākou e alakaʻi i kahi noho kūpono ma lalo o ke ʻano o ka legitimacy.