No ka manawa mua, he lole kopa

Ua hui pū ʻo Lux, ka hōʻailona nani mai Unilever, me ka mea hoʻolālā honua ʻo Abed Mahfouz, e hōʻike i ka lole kopa mua loa o ka honua. ʻO kaʻaʻahu, i laweʻia ma kahi oʻekolu mahina e hana ai, ua hōʻikeʻia ma ka hanana "Fashion Forward Dubai", i heleʻia e ka lehulehu o nā mea nani a me nā mea akamai.
Ua lawe ʻia mai kahi pepa kopa kūikawā mai India a hoʻokomo ʻia me nā mea ʻala. ʻO ke kopa he hui ʻana o nā elixirs nani me nā mea ʻokoʻa, i hana ʻia e nā loea ʻala maikaʻi loa o ka honua, e hāʻawi i kahi ʻike e hoʻopā ai i nā ʻano āpau a hoʻāla i ka nani o kēlā me kēia wahine.

Ua hana pū ʻo Lux me Firmenich, ka hui ʻala pilikino nui loa o ka honua, e hana ana i nā mea ʻala kaulana loa o nā manawa āpau, ʻo ia hoʻi nā mea ʻala ʻo Dolce & Gabbana a me Elie Saab, e hana i ka ʻala i ʻala ʻia me ka kopa Luxe Soft Touch a me ka gel wai. E pili ana i ka lole a me ka hanana, ʻo Sabine Fazli, Luna Hoʻokele o Personal Care Products ma Unilever Gulf, i ʻōlelo ʻia: "ʻO ka hōʻike ʻano i hōʻike ʻia ai mākou i ka haku hana o ka hoʻolālā a me ka lole kopa mua loa e hoʻokomo i ka hoʻokō o Lux i ka hana ʻana i nā huahana mālama ʻili e hāʻawi ai. ʻO nā wahine he ʻike kūikawā, ma nā wahi a pau o ka honua. Manaʻo ʻo Lux ʻaʻole paʻakikī ka nani, akā ʻo ia kekahi o nā leʻaleʻa o ke ola. ʻO ka ʻauʻau ʻana i ka kopa Lux i kēlā me kēia lā e hāʻawi iā ʻoe i kahi manaʻo o ka hoʻololi ʻana a me ka loli i kēlā me kēia lā, e kōkua ana i kēlā me kēia wahine e ʻike i kona ʻano wahine ʻole a me ka hilinaʻi iā ia iho i kēlā me kēia manawa.
I ka wā o ka hanana, ua hōʻike ka mea hoʻolālā honua ʻo Abed Mahfouz i kāna hōʻiliʻili Spring-Summer 2017 hou i kapa ʻia ʻo Secret Glow no ka manawa mua i kahi hōʻikeʻike kūʻokoʻa. ʻO ka hōʻiliʻili i loaʻa nā kala pastel Lux-inspired e hōʻike hope i ka lole kopa mua.