Chopard tau cog lus rau nws txoj cai siv kub

Niaj hnub no, Swiss lub tsev ntawm Chopard tau tshaj tawm tias, pib txij Lub Xya Hli 2018, nws yuav siv 100% kev coj ncaj ncees mined kub hauv kev tsim nws cov watches thiab cov hniav nyiaj hniav kub tsim.

Raws li kev lag luam hauv tsev neeg, kev ruaj ntseg yeej ib txwm yog tus nqi tseem ceeb ntawm Chopard, uas ua rau niaj hnub no nrog lub zeem muag uas nws tau pib ntau dua 30 xyoo dhau los.

Chopard cov phooj ywg thiab cov neeg txhawb nqa xws li Colin thiab Livia Firth thiab Julianne Moore, cov qauv thiab cov neeg tawm tsam xws li Arizona Moss thiab Noella Corsaris, thiab Suav tus hu nkauj Rui Wang, tau koom nrog nws qhov chaw tshaj tawm txog kev siv 100% kev ncaj ncees kub, ua ke los ntawm Chopard Co- Cov rooj zaum Caroline Scheufele thiab Karl- Frederic Scheufele nyob rau hauv pem hauv ntej ntawm ib tug loj cov neeg tuaj saib thaum lub sij hawm cov dej num ntawm lub "Baselworld" exhibition ntawm watches thiab hniav nyiaj hniav kub nyob rau hauv Switzerland, thiab lawv tham txog yuav ua li cas Chopard muaj peev xwm ua tau raws li qhov tseem ceeb feat.

Chopard Ethical Kub
Chopard txhais "kev coj ncaj ncees kub" raws li cov kub tuaj ntawm lub luag haujlwm uas tau txheeb xyuas kom tau raws li cov qauv thoob ntiaj teb zoo tshaj plaws thiab kev coj noj coj ua hauv zej zog.

Raws li Lub Xya Hli 2018, cov kub uas Chopard siv los tsim nws cov khoom yuav raug xa tawm los ntawm ib qho ntawm ob txoj kev uas tuaj yeem taug qab:
1. Cov miners kub tshiab tau muab rho tawm los ntawm cov mines me uas poob rau hauv "Swiss Better Gold Association" (SBGA) schemes thiab tej yaam num rau kev ncaj ncees kub mining thiab trading.
2. Lub Luag Haujlwm Saib Xyuas Kev Lag Luam Jewellery (RJC) cov saw kub ntawm kev lees paub los ntawm Chopard kev koom tes nrog RJC-kev lees paub mines.

Txhawm rau nce nws txoj kev koom tes rau cov thawj coj los txhim kho cov xwm txheej ntawm cov neeg ua haujlwm miners, thiab yog li pab txhawb kom nce qhov feem ntawm cov kub rho tawm hauv kev coj ncaj ncees, Chopard tau koom nrog "Swiss Association for Better Gold" hauv 2017. Hais lus thaum lub rooj sib tham xov xwm, Karl -Friedrich Scheufele tau hais tias, Tus Thawj Kav Tebchaws ntawm Chopard: "Peb zoo siab tuaj yeem hais tias txij li Lub Xya Hli 2018, tag nrho cov kub uas peb siv yuav yog kub mined hauv lub luag haujlwm." Chopard lub zeem muag yog txhawm rau nce qhov feem pua ​​​​ntawm cov miners 'kub yuav los ntawm lub tsev kom ntau li ntau tau kom nws muaj ntau nyob rau hauv kev ua lag luam. Niaj hnub no, Chopard yog tus neeg yuav khoom loj tshaj plaws ntawm kev ncaj ncees mining kub. Nws hais ntxiv tias "Nws yog kev cog lus ua siab tawv, tab sis ib qho uas peb yuav tsum ua yog tias peb xav ua kom muaj kev sib txawv rau lub neej ntawm cov neeg uas ua rau peb txoj kev lag luam ua tau," nws hais ntxiv.

Nws hais ntxiv, "Peb muaj peev xwm ua tiav qhov no ua tsaug rau kev txhim kho txoj kev sib koom ua ke ntsug uas ua rau tag nrho cov txheej txheem tsim khoom ua tiav hauv tsev ntau dua 30 xyoo dhau los, nrog rau kev nqis peev hauv kev paub txhua yam khoom siv tes ua hauv tsev. cov khoom siv hauv tsev; Los ntawm kev tsim kom muaj kev sib faib kub-casting nyob rau hauv Maison cov chaw txij li xyoo 1978, los txhim kho cov txuj ci ntawm cov kws ua yeeb yam zoo nkauj thiab cov neeg saib xyuas qib siab. " Chopard cov tsim ntawm watches thiab hniav nyiaj hniav kub yog masterfully crafted nyob rau hauv-lub tsev, uas txhais tau hais tias lub Maison lub cim muaj peev xwm los xyuas kom meej kev tswj thiab tswj ntawm tag nrho cov txheej txheem ntau lawm los ntawm lub manufacturing theem mus rau qhov kawg khoom; Yog li tswj cov kub siv hauv lawv cov khoom.

Caroline Scheufele, Co-President, Chopard, hais ntxiv tias: “Raws li tsev neeg ua lag luam, Ethics yeej ib txwm yog ib feem tseem ceeb ntawm peb tsev neeg lub tswv yim. Yog li nws tsuas yog ib qho uas peb muab kev coj ncaj ncees rau hauv plawv ntawm Chopard qhov tseem ceeb. "

Nws hais ntxiv tias: "Qhov khoom kim heev tiag tiag los thaum koj paub txog qhov cuam tshuam ntawm koj cov saw hlau, thiab kuv zoo siab rau peb qhov kev pabcuam kub. Raws li Chopard's Creative Director, Kuv txaus siab los qhia rau peb cov neeg siv khoom cov dab neeg tom qab txhua daim peb tsim; Kuv paub tias lawv yuav zoo siab hnav cov khoom no, vim lawv dais cov dab neeg tshwj xeeb. "

Raws li ib feem ntawm nws txoj kev cog lus rau kev coj ncaj ncees ntawm kev siv kub, Chopard nthuav tawm cov kev tsim tshiab ntawm High Jewellery hauv Green Carpet Collection ntawm Baselworld ua tshwj xeeb ntawm cov kub kub, nrog rau cov khoom kim heev LUC Full Strike thiab Happy Palm watches.

Nyob rau hauv 2013, Chopard tau txiav txim siab mus sij hawm ntev los nqis peev ncaj qha rau hauv cov neeg ua haujlwm miners 'kub, coj ntau dua rau kev ua lag luam. Muab kev pabcuam nyiaj txiag thiab kev pabcuam hauv kev koom tes nrog Alliance for Responsible Mining, Chopard tau ncaj qha rau lub luag haujlwm rau ntau qhov FMC-certified me mines. Qhov no tau tso cai rau cov zej zog mining me me muag kub ntawm tus nqi hwm tsis hais kom paub tseeb tias cov txheej txheem tsuas yog ua raws li kev nruj nruj ntawm ib puag ncig thiab kev sib raug zoo raws li daim ntawv pov thawj. Chopard kuj tau pab tsim txoj kev lag luam tshiab los ntawm nws cov mines hauv South America, qhia cov khoom lag luam mus rau Tebchaws Europe thiab muab nyiaj txiag ntau dua rau cov zej zog hauv zos.

Niaj hnub no, Chopard zoo siab tshaj tawm nws txoj kev koom tes nrog Alliance for Responsible Mining (ARM) los txhawb thiab ua kom lub pob zeb tshiab ua kom tiav Daim Ntawv Pov Thawj rau Kev Ncaj Ncees - CASMA mine nyob hauv thaj av Ancás ntawm Peru - qhov twg Chopard yuav muab kev cob qhia, kev txhawb nqa thiab kev tiv thaiv ib puag ncig. Los ntawm kev txhawb nqa ncaj qha ntawm Chopard, ntau lub mines tuaj yeem tau txais Daim Ntawv Pov Thawj Ncaj Ncees rau hnub tim, suav nrog: Cooperativa Multiactiva Agrominera de Iquira thiab Coodmilla Mining Cooperative hauv Colombia. Los ntawm kev nqis peev hauv kev koom tes nrog Alliance for Responsible Mining (ARM) ntawm formalization ntawm cov koom haum mining thiab lawv cov zej zog, Chopard tau coj kev cia siab rau cov zej zog tsis nco qab no nyob rau hauv ib cheeb tsam ntawm cov zej zog, pab lawv coj txoj kev nyob zoo raws li kev cai lij choj.