Apple iwulula zosintha zachinsinsi za ogula za iOS 14

Ngamila apulo تDziwani zosintha zachinsinsi za ogula padongosolo iOS 14

kampani idakhazikitsidwa Ngamila apuloKugawana chilolezo chogawanaّPazida zake zomwe, ipereka chithandizo chake kumapeto kwa 2021.

Mukalowa pulogalamu pa chipangizo (Ngamila apulo kuphatikizapo zipangizo iPhone و iPad و apulo TV Ndipo ngakhale makompyuta Ngamila apulo), ogwiritsa adzafunika Lembani kuti mugawane deta yawo kudzera mwamsanga mwamsanga Pa Kugwiritsa Ntchito Mwachidziwitso (chofanana ndi Chodzikanira cha Tsamba la Cookie). فNgati wosuta asankha kusalembetsa, sichingalondoledwe mmbuyo. Poyeneradi, Chilichonse zikuwoneka ndi fileّmakeke amene anali pamenepo zaka makumi angapo zapitazo"Identifier for Advertisers" (IDFA) ، وKwa zaka zambiri, maukonde otsatsa pa intaneti adalira mafayiloّmakeke kutsatiraّpa khalidwe la ogula، Kuphatikiza masamba omwe akhalapoّndikamuchezere، ndi ndondomekoّmutenge iye، ndi kufufuza. وadalola fayilo iyiّZolemba zing'onozing'ono za ma seva kuti azindikire ogwiritsa ntchito ndikupereka malonda omwe akutsataِkutengera zochita zawo pa intaneti. monga Idamalizidwaّ gwiritsani ntchito fayiloّChizindikiritso cha gulu lachitatuchachitatu, amene akhalapoّ Amapangidwa ndi madambwe ena osatiWogwiritsa ntchito akuchezera nthawi imeneyo, pazifukwa zaّGulitsani ndikukwezaن Kwenikweni.

وOsatengera mphamvu Ma cookie a Gulu Lachitatu pa makompyuta, Kupatula iye anali zovuta pang'ono kwa ine zida zonyamula. choncho يمkupha anthu ambiri Ambiri a Nthawi yawo ili muzofunsira m'malo mwapakatiّizi ndi،Zomwe zimapangitsa kutsata kwa ogwiritsa ntchito papulatifomu zovuta kwambiri Osatengera zigwiritseni ntchito Chipangizo cham'manja chomwecho. wachotsa stylistّmonga Safari Safari وChrome Chrome zatsopano fayiloّma cookie a chipani chachitatu kuchokera pamapulatifomu awo. komanso kuti fayiloّMa cookie a gulu lachitatu Ili ndi moyo waufupi ytChokani mlingo ku yom mpaka masiku makumi atatua.. وkulingaliraa Zoletsa ma cookie, Unamalizidwaّ Kugwiritsa ntchito njira zina zotsatiriraّpazida zam'manja، Kuphatikiza zozindikiritsa zida، Monga ID yotsatsa Google Google (AAID)، و(UDID) kuchokera ku Apple apulo(Thezomwe zathetsedwa), yomwe ndi yobwerezabwereza yachizindikiritso chotsatsa (IDFA).

wakhala Pangani dziko lopanda mafayiloّKodi makeke ndi chiyani?Moore zovuta kwambiri ndi otsatsa, pamene deta yogwirizana ya chipani choyamba ikukhala yofunika kwambiri. kuti Malo apakati pa mapulogalamu amalola otsatsa kuti azitsata anthu malinga ndi zomwe amachita komanso mwayi wotumizirana mameseji ogwirizana ndi makonda anu ndi mapangidwe omwe mtunduwu umatha kufikira makasitomala mwachindunji.

kulingaliraa Chifukwa kufikira ogula bmode Easy ntchito malonda akamagwiritsam ikukhala yofunika kwambiri kuposa kaleMakampani akuyang'ana njira zatsopano zophatikizira. choncho kaMasewera apam'manja ndi zotsatsa Zotsutsana Mphotho ndiye yankhoّ kwa zaka zambiri. Ndipo theKuchulukitsa kwa nthawi yomwe mumagwiritsa ntchito kutsatsa pamasewera munthawi ya .mliri Ndi zotsatira za zoyembekeza za ogula ndi chidwi cha otsatsa.

Mwa ichi, Warrick Bellingham, Mtsogoleri wa ambiri addcolonie AdColony za eurozoneBa, Middle East, Africa ndi Ummkumanzerendi latinBrands ndi mabungwe mukukonzekera chiyani Kuthana nazo phatikiza Zowonjezerekaّعa za mapulogalamu zochokera Kwa omvera ndi kulunjika nkhani adzakhala mu pamwambaّe. kuti sangalalani masewera a m'manja Ndi kuthekera kofikira ogula ambiri M'malo ambiri, kumvetsetsa mayendedwe oyenera am'manja ndiye chinsinsi chakuchita bwino padziko lapansi amalume ake منZozindikiritsa zakwa otsatsa (IDFA), ndi dziko lapakatiّh yomwe ilibe fayiloّmumatanthauzira TheChinkhoswe. "

kale TheChizindikiritso cha otsatsa (IDFA)Otsatsa adatha kufotokozaّp zochita pazida "Iphone" iPhone pogwiritsa ntchito IDّChipangizo chokhazikika chotchedwaّى Bamboّq chipangizo chapadera (UDID) وNdi mbali ya zipangizo iOS Imatengedwa ku ma seva "Ngamila"apulo Pamene wosuta ayesa yambitsa chipangizo ntchito iCloud kapena makonda a pulogalamu. Zofanana ndi fayiloّ cookieOtsatsa adalira (UDID) Kutsata deta ndi machitidwe a ogwiritsa ntchito. ndiye tatero TheChizindikiritso cha otsatsa (IDFA)، وndizodziwika kutiّq chipangizo mwachisawawa mukudziwaّayi "Ngamila" apulo kwa chipangizo cha wosuta kutiNdalama Otsatsa kuti azitsatiraّp ndikupereka zotsatsa makondaّKhala chete. وmu 2012, Unamalizidwaّ m'malo (UDID) PalChizindikiritso cha otsatsa (IDFA)، Ndipo izo malireّ kuchokera ku Tibetanّp mosalekezaّ, ndipo anatenga"Google" Google Chaka chotsatira chinatsatiranso chimodzimodzi ndikutulutsa ID yotsatsa ku . system "Android" Android kuthetsaّ mwaّ Bamboّف "Android" Android zake zokha. وThandizani TheChizindikiritso cha otsatsa (IDFA) mphunzitsiNin imathandizira zotsatsa zotsatsa, kutsata ogula oyeneraNdi kusiya kuwonetsa zotsatsa kwa anthu omwe alibe nazo ntchitoّyen. monga Konzekeraniّ Tibetّع Katundu wofunikira ZaChizindikiritso cha otsatsa (IDFA)، Chifukwa imatha kudziwa ngati ogwiritsa ntchito ali ndi ineّNawuni dinani pa malonda kuti mulipire ndi kutumiza.

MumaiOS 14 Ndi mapeto a chizindikiritso cha otsatsa IDFA؟

sizinachitikensoّ tuma idّMakina opangira zidaa mu kuyenda TheZopereka. idakhalapa apindaّri mapulogalamu kuti amafunsa Choyamba kuchokera kwa wogwiritsa Mafundeِّهاً (pansipa). قNgati wosuta adina "lolani", Vsanakhala zonseّ chinthu ngati eي mlandu lero.

Ngati wosuta adina "Pemphani Musalape"ّPakugwiritsa ntchito", pulogalamuyo siyingathes (ndi ma network aliwonse otsatsa, olumikizana nawo, kapena MMP kapena otsatsa) pakuwona Chizindikiritso cha otsatsaIDFA . monga أkuyesa kulikonse kugwiritsa ntchito deta ina kutsatira kapenakusalana"Chida cha wosuta ichi chiziwoneka."ا mongaا Kuphwanya malamulo a ntchito za wopangaّulimi wothirira"Ngamila" apulo Ndipo mungakhale pachiwopsezo chokhala ndi pulogalamuyi ndi phukusi lililonse SDK kuphatikizapo Letsani ku App Store Store App.

mphamvu kwa ine Otsatsa

Zitha لZosintha Kuti Muyambitse iye anasunthaّل Kuchokera ku scalability kupita ku njira zolunjikaّP chipangizo pa zipangizo "Ngamila" apulo.

وMwamwayi,sNdipo mukhoza addcolonie AdColony من Kumanani ndi ma KPI a otsatsa pa dongosolo iOS basintchito Zomwe zimatsata ma aligorivimu, Mbuziّg ndi zida zomwe zakhalapoّ TheKupeza chilolezo cha ogwiritsa ntchito. سkhalaniّ scalability "Android" Android popanda kusintha, Ndipomudzasangalalat miyeso ya zotsatira zamtundu, monga zotsatira zaMtundu mayendedwe ogwiritsa ntchito, ndi zina zotero, pogwira ntchito ndi zida wamba ndi ogwiritsa ntchito.

masewera mpweyaّwaqoّnkhani

Masewera owomberaku Middle East ndi kumpoto أNdimakonda masewera timuّMlingo wa osewera mafoni ndi 52.2%, kutsatiridwa ndi masewera Kuchita / ulendo pa 50.3% ndi Masewera pa 43.2%. وTikayang'anitsitsa zochita zawo pa intanetitrenti, Timapeza kuti chiŵerengero 100% osewera masewera am'manjaNdipo ku Middle East ndi kumpoto أtimu iwo anatero Poyendera kapena kugwiritsa ntchito malo ochezera a pa Intaneti mwezi watha. monga 99.3% adayendera magalimotoّkusaka kwanundipo 98.4% adagwiritsa ntchito pulogalamu yotumizira mauthenga. وpamene ife tiyang'ana Woyesa pazochitika za chinsalu chachiwiri, kupeza a39.7% ya ogwiritsa ntchito mdera la MENA amasewera masewera am'manja akuwonera TV.

تsangalalani addcolonie AdColony Zaka zoposa khumi zapitazoKuti mudziwe zambiri pakupanga ma algorithms okhathamiritsa, panthawiyiّchoyamba, mankhwalaّQena ukatswiri wathu kumanga algorithm kulunjika nkhaniّWodziperekaّr opindula ya zida zoyankhidwa kuti tipititse patsogolo zomwe tikufuna komansoChitukuko Njira Kutengerapo mwayi Zizindikiro zolemera kwambiri komanso zosiyanasiyanaّعa Pafupi لZomwe, bwanji komanso nthawi yomwe omvera anu amalumikizana ndi zomwe zili mkati mwa pulogalamu yathu.

فZazinsinsi tsopano ndi chinthu "Ngamila apulo. choncho Apple amakhulupiriraapulo kuti Zambiri wa ogula angagule katundu wawo ngatiت Iwo ali ndi mphamvu zambiri pa deta yawo. Kuphatikizika kwa malo ake poyang'ana pachinsinsi لهُوَ "Malo ogulitsa" a nsanja "Ngamila" apulo Zotsutsana "Google" Google أو"Amazon" Amazon. Idamalizidwaّ Kulengeza za izi kwaّKamodzi mu June 2020, komanso kuchokera ku likuluّt tsopano chiyikeni Spring 2021.

Kuti mudziwe zambiri, mukhoza kupita patsamba AdColony's Zazinsinsi za Apple & iOS 14 Collection:

https://www.adcolony.com/insights/apple-privacy-changes-ios-14