Chithunzi changwiro cha tanthauzo la utate chimapangitsa makolo kudzimva ngati olephera

Kufufuza kwaposachedwapa kochitidwa ndi Waterwipes kunavumbula kuti kusonyeza mbali za “chifaniziro choyenera” cha tanthauzo la “utate” m’chizoloŵezi cha chikhalidwe kumayambitsa kukhumudwa pakati pa makolo padziko lapansi. Poyankha zomwe zikuchitikazi, Waterwipes adayambitsa hashtag #ThisIsParenthood - pulojekiti yapadziko lonse yoperekedwa ku zolemba ndi kufotokoza tanthauzo lenileni la ubwana m'njira yapadera komanso yowona mtima. Chodabwitsa, kampeni ya #ThisIsParenthood, yomwe idakhazikitsidwa mogwirizana ndi Amayi ndi Abambo komanso Lucy Cohen, wopanga filimu wosankhidwa ndi BAFTA, ikufuna kutsegula njira zoyankhulirana momveka bwino za tanthauzo la kukhala 'makolo' ndikukulitsa kudzidalira kwa makolo. padziko lonse lapansi..

 

Kafukufuku watsopano wapadziko lonse lapansi adawonetsa kuti opitilira theka la abambo ndi amayi ku UAE akuwona kuti alephera mchaka choyamba cha kulera kwawo (51%) - podziwa kuti kumverera uku kumamveka kwambiri ndi amayi kuposa abambo (57% motsutsana ndi 43). %). Malingaliro awa amachokera ku magwero angapo, kuphatikiza upangiri wa mbali imodzi wamomwe mungakwaniritsire kulera bwino kwa makolo, mpaka pazambiri zazidziwitso pa Instagram, pomwe makolo pafupifupi gawo limodzi mwa magawo atatu aliwonse ku UAE amavomereza kuti media media imawakakamiza kwambiri potengera kuyesetsa kukhala makolo abwino (28%). Kupatula apo, bambo mmodzi mwa abambo asanu amakhulupirira kuti kuyimira ndi kuwonetsera kwa utate wabwino pazotsatsa ndi chinthu chofunikira kwambiri chomwe chimawapangitsa kumva ngati akulephera udindo wawo wakulera (21%).

Chifukwa cha chikakamizochi, makolo akuwona kuti sangathe kukhala oona mtima pakufuna kwawo kulera moona mtima kwa makolo awo (43%), ndipo oposa theka la omwe adafunsidwa akusonyeza kuti amabisa nkhawa zawo ndikuwonetsa kulimba mtima konyenga. kuposa kuvomereza, ndi kukhulupirika kotheratu, zenizeni zenizeni zenizeni za udindo womwe anapatsidwa kwa iwo monga makolo enieni (53%). Tiyenera kudziwa apa kuti makolo azaka chikwi ku UAE amamva izi mozama komanso mozama kuposa gulu lina lililonse, makolo awiri mwa atatu mwa atatu aliwonse (61%) akumva izi momveka bwino.

Kafukufukuyu adawonetsanso kuti pafupifupi awiri mwa atatu aliwonse a abambo ndi amayi ku United Arab Emirates amadziona kuti ali kutali ndi umunthu womwe umawonetsa mikhalidwe ya utate weniweni kudzera mu umunthu womwe amatsatira pamasamba ochezera (56%), pomwe, malinga ndi kafukufukuyu, angapo Akuluakulu kuposa abambo omwe amafunitsitsa kukhala okhulupirika kwambiri, 7 mwa 10 omwe adafunsidwa adalakalaka kuti pakhale chiwonetsero chodalirika cha tanthauzo la utate m'moyo weniweni (72%) komanso pawailesi yakanema (67%).

Kupyolera mu kampeni ya #ThisIsParenthood, Waterwipes ikufuna kupanga kusiyana kwakukulu ku lingaliro ndi tanthauzo la utate poyang'ana kuwunikira mfundo, kugwirizanitsa mbali zoipa ndi zabwino, ndi kubweretsa makolo pamodzi kuti asinthane malingaliro ndi zochitika zawo. Pamapeto pake, timafuna kukulitsa ndi kukulitsa chidaliro mwa makolo potsegula njira zomasuka komanso zodalirika zokambilana za lingaliro la abambo.

Pankhani imeneyi, ndinalankhula Kathy Kidd, Wachiwiri kwa Purezidenti wa Global Marketing ku Waterwipes kuti,  “Kafukufuku wapadziko lonsewa watsimikizira zotsatira zake ndi kuthekera kwake, ndipo ikubwera panthawi yomwe makolo amadzimva ngati olephera, makamaka amadziona atazunguliridwa ndi zithunzi zabodza zomwe sizikugwirizana ndi tanthauzo la kulera koyenera. Monga kampani yoyamba yowona mtima, timayesetsa kusintha malingaliro athu kudzera pazogulitsa zathu, kutsatsa kwathu, ndi chilichonse chomwe timachita.

Tikuyembekezera makolo ochokera padziko lonse lapansi kuti agwirizane nafe pulojekitiyi, ndipo tikukhulupirira kuti adzagawana nafe zomwe adakumana nazo kudzera pa hashtag. #Uwu NdiUbale, kuti pamodzi tipange kusiyana kwakukulu kwabwino, ndipo potsirizira pake, kuti tiyambe kuika chidaliro mwa makolo a dziko. “

Kuti tiyambe ndawala ya #ThisIsParenthood, tinagwirizana ndi makolo 86 m'makontinenti atatu kupanga zolemba za mphindi 16, mafilimu afupipafupi 12 ndi mndandanda wazithunzi zomwe zimawunikira utate weniweni kuposa kale lonse.

Iye anasonyeza Cécile de Scaly, Mtsogoleri Wolerera Ana ndi Wophunzitsa Banja ku Angel Mama & Baby Care ku UAE komanso azamba katswiri"Ndikukhulupirira kuti kulera ndi ulendo wabwino komanso wosangalatsa, ndipo ndikofunikira kuti makolo atsopano azikhala ndi chithandizo cholimbikitsa pazochitika zawo zatsopano ndi zapadera. Lero, pamene Waterwipes ikuyambitsa ntchito yomwe cholinga chake ndi kuthetsa kusiyana pakati pa kukhulupirika ndi kukhulupilika pa tanthauzo lenileni la utate, ndikuyembekeza kuti izi zilimbikitsa makolo ambiri, zimalimbikitsa chidaliro mu luso lawo ndikuwapangitsa kuzindikira kuti akakhala osangalala komanso okhutira ndi zosankha zawo zolerera ana. , utate udzakhala chokumana nacho chodetsa nkhaŵa ndi chabwino kwa iwo ndi ana awo okondedwa ndi mitima yawo.”