Kampeni yachikondwerero ya Tiffany & Co. "Faith in Dreams" ndiyosangalatsa, yaphokoso komanso yodzaza ndi zithunzi zamafashoni.

Kampeni yatchuthi ya Tiffany & Co “Kukhulupirira Maloto” ndikosangalatsa, kokweza, komanso kodzaza ndi zithunzi zamafashoni

Nyengo ya tchuthiyi, Tiffany & Co. akupereka mutu waposachedwa kwambiri wa kampeni yake ya "Khulupirirani Maloto", kutengera owonera kumbuyo kwa amodzi mwa ochita masewera a Tiffany, pomwe nthawi zodabwitsa komanso zamasewera zimachitika zomwe zimakhudza gulu la nyenyezi ndi umunthu wodziwika.

Kanema wa kampeni akuyamba ndi zochitika za sitolo yotchuka ya Tiffany & Co. pa Fifth Avenue, kumene wojambula, wojambula nyimbo ndi wojambula zithunzi Zoe Kravitz amasewera ngati woimira malonda a Tiffany, akugwira ntchito madzulo.

Kuti muwone kanema: blob:https://www.youtube.com/871b5300-59ef-44a9-bc97-6d96039b066b

Kravitz akuchoka kudziko lenileni kupita kudziko lamaloto Tiffany Blue^® Wodzaza ndi magetsi a neon. Ndipo mkati mwa dziko

Chodabwitsa ichi chikuwonetsa msonkhano wapatchuthi mobisa ndi gulu la amisiri, motsogozedwa ndi manejala waluso kwambiri wosewera ndi Xiao Wen Ju.

Luso la ntchito ndi zojambulajambula za m'nyumba "Tiffany & Co" zikuwonekera mndandanda wazithunzi zoseketsa ndi zolengedwa zamtengo wapatali za mafashoni a Karen Elson, May Musk ndi ena. Ulendowu utha ndi phwando la tiyi losangalatsa lomwe Naomi Campbell anakonza, ndi zokometsera zosankhika zochokera ku The Blue Box Café™, ndi zinthu zapakhomo ndi patebulo zochokera m'gulu la Home & Accessories. Pakutha kwa nkhaniyi, Kravitz adazindikira kuti matsenga a Tiffany & Co.

"Nyengo yatchuthi ndi nthawi ya chaka yomwe maloto amatilimbikitsa kwambiri kuposa wina aliyense," akutero Reed Krakoff, director wamkulu wakupanga ku Tiffany & Co. Ku Tiffany, amisiri athu amagwira ntchito kuti apange kukongola ndi kukongola pachidutswa chilichonse. "Tidapanga filimuyi kuti iwonetse kusinthika kwazojambula zawo, komanso kutengera mzimu watchuthi wa Tiffany ngati kuli kotheka."

Kampeni yatchuthi ya “Believe in Dreams” ikuwonetsa magulu achilendo komanso atsopano a Tiffany & Co., kuphatikiza Tiffany Paper Flowers.^™,  Tiffany HardWear,  Tiffany T, ndi   Bwererani ku Tiffany^®, ndi Tiffany Keys. Makanema ongoyerekeza a kanemayu amakopa chidwi kuchokera pazophatikiza za zida ndi zida zapanyumba, zopanga zazikulu zomwe zimawonjezera gawo lina la surrealism. Kanemayo adatsogozedwa ndi Mark Romanek, yemwe adadziwika posachedwa powongolera "Lemonade" ya Beyoncé, ndipo adaphatikizanso nyimbo yotchuka "Dream On" kuchokera mu chimbale cha Aerosmith cha 1973, chomwe chidapangidwa ndi woimba wamkulu Steven Tyler. Kanemayo adakhazikitsidwa padziko lonse lapansi pa Novembara 16.

Mogwirizana ndi mutu wa zaluso zaluso panyengo yatchuthi, sitolo yodziwika bwino ya Tiffany ku New York ipereka malo ochitira msonkhano weniweni wokhala ndi miyala yamtengo wapatali, akatswiri oyika miyala yamtengo wapatali, ndi ojambula. Msonkhano wa "Tiffany" uyamba kuyambira pa Novembara 16, 2018 mpaka Januware 1, 2019.