Mitundu ya BMW imakhalanso ndi mzimu wokonda ku Coachella

BMW ikuthandiziranso Coachella Music and Arts Festival monga bwenzi lovomerezeka la chochitika chapadziko lonse cha 2019, BMW i yathandizira chikondwerero chapachaka kwa zaka ziwiri zapitazi ndi hashtag #roadtocoachella, ndipo chaka chino chizindikirochi chikuwonetsa mapangidwe apadera a zikondwerero. za BMW ine zitsanzo. Mapangidwe ochititsa chidwi, omwe amawonetsa malilime amoto ndi fano la nkhandwe, adalimbikitsidwa ndi chithunzi cha chimbale chaposachedwa cha Khaled.

Stefan Bonnikva, Mtsogoleri wa BMW Brand Events and Experiences adati: "Kuimba kwanyimbo kosiyanasiyana ku Coachella kumapereka malo abwino kwambiri opangira malingaliro opanga, ndipo ku Coachella akatswiri odziwika kwambiri padziko lonse lapansi amakumana ndi omvera ambiri omwe amakonda nyimbo komanso luso lopanga luso. . BMW imagawana zomwe amakonda komanso zatsopano ndi chikondwerero chapachaka kuti mgwirizano pakati pawo ukhale wabwino. Tikuyembekeza kuyanjana ndi chikondwererochi komanso Khaled, yemwe ndi m'modzi mwa anthu omwe ali ndi luso lamakono la nyimbo za moyo komanso woyendetsa mwachidwi pamtundu wa BMW. "

Khaled ndi wotchuka kwambiri pazithunzi zapadziko lonse lapansi ndipo, mosadabwitsa, anali m'modzi mwa akatswiri ojambula pa nthawi ya Coachella, ndipo chimbale chake chaposachedwa, "Free Spirit", chinalimbikitsa mapangidwe ndi mitundu ya mapangidwe akunja ndi mitundu ya BMW i fleet yomwe idaperekedwa. kuthandizira Coachella. Uthenga wa Njira yopita ku Coachella ukuphatikiza kumverera kwaufulu paulendo wapamsewu ndi anzanu kupita ku chimodzi mwa zikondwerero zazikulu kwambiri za nyimbo padziko lapansi.

Nayenso, wojambula Khaled anati: "Ndimakonda maulendo apamsewu ndikuyendetsa mtunda wautali, ulendo wa galimoto kuchokera kunyumba kupita ku El Paso umatenga maola 12, ndipo kwa ine, mtundu wa BMW, makamaka BMW i8 model, umaimira. kumverera kwaufulu pamene ndikuyendetsa galimoto, ndipo ndimamvadi kuti moyo wanga uli wopanda malire pamene ndikuyendetsa galimoto.

Kusankhidwa kwa akatswiri ojambula padziko lonse lapansi adapita kumalo a chikondwerero ku BMW i magalimoto tsiku lomwelo lisanachitike, ndikupereka mwayi wapadera woyesera BMW ndikudzipangira okha Coachella ndikufufuza dera la Palm Springs kumene chikondwererochi chikuchitika.

Kuphatikiza pamwambo waukulu wa zikondwerero, mtundu wa BMW ukukonzekera chochitika chapadera kwa mafani a nyimbo za Khaled, pomwe woyimba wapadziko lonse lapansi, mogwirizana ndi BMW i, amatenga nawo gawo "malo opumira" komwe kuli malonda apadera, komanso chiwonetsero cha BMW. kuyimirira ku Palm Springs kumasintha kukhala chokumana nacho chosaiwalika kutali ndi malo ochitira chikondwerero, momwe Nyimbo munyengo yachikondwerero.

Mapangidwe a magalimoto amagetsi a BMW i amawonetsa mlengalenga wa chikondwererocho ndi zosiyana, ndipo zochitika za Chikondwerero cha Coachella zimachitikira ku California, ndipo BMW imathandizira zochitika zapadziko lonse panthawi yake, yomwe imachokera ku 12 mpaka 21 April, pomwe imawonera ziwonetsero pafupifupi 200 zomwe zimasangalatsa omvera kumapeto kwa sabata ziwiri.