Spotify akulengeza mgwirizano woyamba pakati pa RADAR MENA ndi RADAR Korea kudzera mu nyimbo yophatikizana ya Badr Al Shuaibi ndi AleXa

Spotify adalengeza mgwirizano wake wachitatu wa RADAR ku Middle East ndi kumpoto kwa Africa ndi kumasulidwa kwa nyimbo yomwe imasonkhanitsa ojambula amitundu iwiri yosiyana komanso kukonda kwawo nyimbo za K-Pop.

Spotify akulengeza mgwirizano woyamba pakati pa RADAR MENA ndi RADAR Korea kudzera mu nyimbo ya Badr Al Shuaibi ndi AleXa. Zoipa ShuaibiNdi woyimba wa pop wa Kuwaiti-Saudi komanso Alexa K-Pop. Nyimbo yothamanga kwambiri ya "Is It On" yopita ku rhythm ya reggaeton ikuyembekezeka kutulutsidwa mu Meyi 21 Pansi pa pulogalamu ya RADAR. Aka ndi koyamba kuti Spotify, kudzera mu pulogalamu ya RADAR, akwaniritse mgwirizano wodabwitsa chonchi.

Spotify akupitiriza kuthandizira ojambula mu pulogalamu ya RADAR ku Middle East ndi North Africa kupyolera mu ntchito zabwino zogwirira ntchito. Nyimbo za K-Pop zakhala zikuyenda bwino kwambiri ku Middle East ndi North Africa, ndikukulitsa kutchuka kwake pakati pa Januware 2020 ndi Januware 2021 mpaka 140 peresenti poyerekeza ndi chaka chatha. Saudi Arabia, UAE, Morocco, Egypt ndi Qatar ndi ena mwa mayiko asanu omwe nyimbo za K-Pop ndizodziwika kwambiri.

Pulogalamu ya RADAR Middle East ndi North Africa ikuyang'ana ojambula omwe akubwera m'derali monga Badr Al Shuaibi, omwe nyimbo zawo zatchuka ku Kuwait, Saudi Arabia, United Arab Emirates ndi United States. AleXa ndiye katswiri wojambula woyamba kulowa nawo ku RADAR Korea itatha kukhazikitsidwa mu Ogasiti 2020. Analinso katswiri wachiŵiri wa RADAR waku Korea wosakanizidwa kwambiri padziko lonse lapansi mu 2020.

Analinso wojambula wachiwiri wowonetsedwa kwambiri ku RADAR KOREA padziko lonse lapansi mu 2020

Bader Al-Shuaibi adati: "Ntchitoyi ndi chipatso cha kudalirana kwa mayiko komwe kunathetsa malire pakati pa zikhalidwe ndi anthu, kuwonjezera pa kusirira kwanga kwa chikhalidwe cha AleXa. K-Pop ndi wojambula waluso kwambiri ndipo ndikuganiza kuti tachita ntchito yodabwitsa yosiyana zikhalidwe. "

M'malo mwake, wojambulayo anati: Alexa: “Ndine wokondwa kutenga nawo mbali m’ntchito imeneyi. Uku ndikukumana kwapadera pakati pa zikhalidwe ndi mawu osiyanasiyana. ” AleXa anawonjezera kuti, "Ndili wokondwa kwambiri kudziwa zomwe anthu amaganiza za nyimboyi itatulutsidwa."

Wissam Khader, Ofesi Yogwirizana ndi Ojambula ndi Makampani Opanga, adati:Spotify Middle East ndi North Africa: "Monga gawo limodzi la zoyesayesa zathu zopititsa patsogolo nyimbo zapadziko lonse lapansi, tathandizira RADAR kupanga ntchito yatsopano yogwirizana yoyang'ana nyimbo za K-Pop ndi Khaleeji pop kudera la Gulf. Nyimbo za K-Pop ndizodziwika kwambiri padziko lonse lapansi, makamaka kudera la Gulf komwe nyimbo za K-Pop zapeza malo apamwamba kwambiri pama chart. "Ntchitoyi imathandizira kupatsa ojambula mwayi wofikira misika yatsopano ndi omvera atsopano kuti apindule kwambiri," adawonjezera Khader.

Spotify adayamba kukonzekera pulojekitiyi yogwirizana ndi RADAR chaka chapitacho. Ngakhale nyimboyi idzakhala ya kampani yojambulira ya ojambula awiriwa, Spotify amayang'anira ntchitoyi popereka chithandizo chandalama ndi malonda. Thandizoli limaphatikizapo osati mtengo wopangira ndi kulimbikitsa nyimboyi, komanso kutumiza zikwangwani mu "New York Times Square" ndikulimbikitsa nyimboyi pamasewero ochezera a pa Intaneti kuti awonjezere chiwerengero cha owonera komanso kukopa omvera ochokera padziko lonse lapansi.

Spotify yakhazikitsa pulogalamu ya RADAR, yomwe idapangidwa kuti ithandizire akatswiri otsogola padziko lonse lapansi kupititsa patsogolo ntchito yawo yaukadaulo ndikufikira omvera. Spotify amapereka akatswiri ojambula a RADAR zonse zofunikira komanso mwayi wopeza misika yambiri kuti alemeretse ntchito yawo yaluso ndikufalitsa ntchito yawo m'misika yopitilira 178 padziko lonse lapansi.