Nyaya yeHermes brand uye nyaya yechiratidzo chakasiyana uye hukama hwayo nemabhiza

 

Vanhu vazhinji vanosanganisa Hermes nemasaini ayo ane mapapiro shangu. Kunyange zvazvo shangu dzake dzaive zvakajeka chikamu chemufananidzo wake mumifananidzo yechiGiriki, zvinoshamisa kuti mapapiro ake akanga asiri ake akakurumbira.

Hermes aive nezvimwe zviratidzo zvakawanda zvaimubatanidza nebasa rake senhume nemufudzi, mukuwedzera kumapapiro ake. Ngowani yake yechienzi nechiratidzo, gwayana, zvairatidzira basa rake samwari woufundisi.

Hermes anogona kuzivikanwa zvakanyanya netsvimbo yake kupfuura zvipfeko zvake nemhuka. Akafukidzwa nemapapiro uye akaputirwa nenyoka dzakamonyoroka, mudonzvo uyu wakakurumbira unomiririra basa rake senhume uye nhume yaZeusi.

Kana iyo caduceus ichiita seyakajairwa, imhaka yekuti ichiri kushanda nhasi, kunyangwe iri munzvimbo isina hukama naHermes. Hongu, nepo mapapiro ayo akakodzera mavara uye masevhisi eposvo, mazhinji eHermes anonyanya kuratidza zviratidzo ane zvirevo zvakasiyana nhasi.

Aimbova Hermes zviratidzo

Vanamwari vechiGiriki vakagadzira zviratidzo nemifananidzo kare kare vanyori vengano vasati vanyorwa. Zviratidzo izvi, zvaiwanzotorwa kubva kune yekare archetypes uye pre-Greek tsika, zvishoma nezvishoma zvakabatanidzwa muchiGiriki art uye mythology kwemazana emakore.

Kune rumwe rutivi, zviratidzo nemifananidzo yaHermesi zvakasiyana-siyana kakawanda munhoroondo yechiGiriki. Nepo vamwe vamwari vachizivikanwa mumifananidzo yavo yekutanga, maitiro ekutanga aHermesi haana kufanana nejaya, murume ane mapapiro anowanzo fungirwa.

Hermes akafananidzirwa munguva yekare semwari akwegura ane ndebvu dzakazara uye chitarisiko chakakomba, chakafanana naZeus kana Poseidon. Nekudaro, nekufamba kwenguva, chifananidzo chake chakashanduka kuita chimwari chechidiki chine hunhu hwakanaka uye nechiso chine ndebvu.

Nekudaro, iyo yekare vhezheni yeHermes yaigara ichichengetwa papiramidhi. Aya matombo emuganho pakutanga aive manyorerwo ematombo ayo akazotsiviwa nematombo kana mbiru dzebhuronzi dzaive nechiso chehumwari.

Kunyangwe Hermes Mudiki paakawana mukurumbira, piramidhi ichiri kuratidza mwari wendebvu kumusoro.

Mufananidzo waHermesi pamuganhu uye zviratidzo zvemugwagwa unomiririra chinzvimbo chake samwari wevafambi nevatumwa. Inomiririrawo kugona kwake kuyambuka miganhu, zvese paPasi uye pakati penyika.

Mahomoni aya dzimwe nguva aisanganisira zviratidzo zvechirume, zvisaririra zvehukama hwekare hwamwari nekubereka uye kuzvarwa kwehupenyu hutsva. Nepo chimiro chake samwari wekubereka chichidzikira, mifananidzo yakaita sechiso chake chine ndebvu chairamba ichienderera mune mamwe mamiriro.

Hermes anotorwa mifananidzo sei?

Hermes dzimwe nguva aifananidzirwa akatakura gwayana, kureva chinzvimbo chake samwari anotsigira. Mushure mekuba mombe dzehanzvadzi yake Apollo semwana achangoberekwa, anotora basa racho.

Kuda kwaaiita upenyu hwekumaruwa kwaionekwawo mungowani yake isina kujairika.

Ngowani ine brimmed yakafara, kana kuti petasos, yaiwanzopfekwa naHermes yakasiyana pakati pavanamwari asi yakanga yakajairika pakati pevaGiriki. Mapetaso aiva rudzi rwekufukidza musoro kwaipfekwa nevarimi nevafudzi vekumaruwa kuitira kuti zuva risabude mumaziso avo.

Hermes aipfekawo shangu dzisina kujairika dzinonzi pedella. Yakanga yakagadzirwa negoridhe rakaisvonaka uye yaifanira kumubvumira kufamba nekumhanya kunoshamisa.

Zvose shangu dzake uye musoro wake zvinoratidzwa mumifananidzo yechiGiriki ine mapapiro maduku kumativi ose. Kunyangwe ichi chaive chisiri chikamu chepakutanga chemifananidzo yamwari, yakave yakakurumbira zvekuti aimbove achifananidzirwa mumazera ekupedzisira aine mapapiro madiki achikura zvakananga kubva mumusoro make nezviziso zvemakumbo.

Nguo yake yaimusiyanisa yakakandwawo pamapfudzi ake kana paruoko rwake. Ane simba rekuita kuti asaonekwe, izvo zvinomubvumira kufamba-famba pasi rose asingaonekwi.

Kune rimwe divi, iyo caduceus yaive chiratidzo chinonyanya kuzivikanwa chaHermes.

Mudonzvo uyu wakasiyana waive wakamoneredzwa munyoka mbiri dzakabatana uye kazhinji waiiswa bhora kana mapapiro. Chakanga chiri chigadziro chine simba chemashiripiti chinokwanisa kukwevera hope uye chiratidzo chebasa rake semushambadzi waZeus.

Nepo vamwe vamwari, kunyanya vatumwa vakaita saEris, vakashandisa mudonzvo wakafanana, ivo vanonyanya kuzivikanwa naHermes. Kunyangwe isina mifananidzo yemapapiro kana makwayana, caduceus yaizivikanwa sechiratidzo chekutsanangura mutumwa.

Tsanangudzo yemazuva ano yechiratidzo cheHermes

Kunyange zvazvo zviratidzo zvakawanda zveHermes zvakasara kusvika munguva dzazvino, vakazviita nenzira dzinoshamisa.

Mapapiro ehumwari akawedzerwa gare gare mukuvandudzwa kweunyanzvi hwake, asi akanyatsobatanidzwa nekumhanya uye kuvimbika kwevatumwa vake.

Nekuda kweizvozvo, yaive sarudzo iri pachena kune akawanda emazuvano epositi uye ekutumira masevhisi logos. Kubva pakuendesa mapakeji kusvika pakuendesa maruva, makambani muzana ramakore rechiXNUMX anoenderera mberi nekushandisa zvikamu zvemufananidzo wekare weHermes kumiririra kumhanya uye nemazvo.

Munyika yemazuva ano, caduceus ine sangano rinonakidza. Inowanzobatanidzwa nemaitiro ekurapa.

Izvi hazvikonzeri kune chero ngano nezveHermes. Tsvimbo yake inowanzovhiringidzika netsvimbo yaAsclepius, iyo yakanga ine nyoka imwe chete uye isina mapapiro uye bhora kumusoro.

Tsvimbo yeAsclepius yaiva chiratidzo chevanachiremba muGreece yekare, uye chete avo vakanyatsodzidziswa vaigona kupfeka. Kana vezvokurapa vakatakura nzira iyi muMiddle Ages uye munguva dzazvino, zvakakanganisika kune vakafanana vashandi veHermes.

Nekuda kweizvozvo, motto yevaparidzi nevaapostora yakadudzirwa zvisizvo sechiratidzo chemishonga uye inogona kuwanikwa mune ino mamiriro nhasi.

Nhasi, tsvimbo inoshandiswa zvakanyatsorurama sechiratidzo chebhizimisi, sezvaiitwa muGirisi yekare. Hermesi akanga ari mushambadzi uye muchengeti wembavha, aitarisira kufamba kwezvinhu uye vanhu vachiyambuka miganhu.

Hermes Brand Nhoroondo

Thierry Hermès (1801-1878) akatanga Hermès muna 1837 semusangano muGrans Boulevards mudunhu reParis rakazvipira kushandira vanokudzwa vekuEurope.

Thierry Hermes

Akaita dzimwe tambo dzakagadzirwa nemaoko dzakanakisisa dzokushambadza nadzo. Mumakumi mashoma emakore akatevera, Hermes akave mumwe wevanonyanya kufarirwa vatengesi vezvigaro, uye akatanga kugadzira mabhegi ematehwe kuti adyise bhiza, zvigaro zvemba, uye kutakura zvimwe zvekutasva zvakaita sebhutsu, zvikwapuro, uye ngowani dzekutasva. Bhiza rakanga riri, chaizvoizvo, mutengi wekutanga waHermes.

Hermes mabhegi

Heano mamwe emabhegi anogadzirwa neHermes brand:

# 1. Picotin bag

Izvi zvakafemerwa nemhino yebhiza kuti idye ichifamba. Iri bhegi raive rakapfava uye richishanda, riine mbichana mbichana uye risina lining.

#2.Haut à Courroies bag

Iri ndiro bhegi rekare reHermes, rinotangira muna 1900. Yakanga iri bhegi rakanyatsogadzirwa rine chimiro chetrapezoidal chakasimudzwa kuti vatasvi vatakure zvigaro zvavo kana zvimwe zvigadzirwa, uye ndicho chigadzirwa chepedyo kune mabhegi anhasi.

# 3. Bag trim

Mumazuva emabhiza nengoro, izvi zvaizadzwa nouswa zvoiswa mumitsipa yemabhiza sechidyiro chinotakurika. Hermès akaongororazve iyi diki yekuunganidza muunganidzwa muna 1958 uye akaishandura kuita bhegi revakadzi. Iyo hoko yepakutanga yakashandurwa zvakare kuita bhandi clip neiyo fashoni brand.

#4. Evelyn

Evelyn Bertrand, aive mukuru wedhipatimendi rekutasva paHermes, akafunga kuendesa chikomba nekesi yematehwe yemabhurashi avo, siponji, nezvimwe. Bhegi rezita risingazivikanwe raive nemaburi emhepo uye raive rakaita saH rakaiswa muhovha yebhiza.

Mabhegi ekutanga ematehwe akaiswa kune vatengi vevanhu muna 1922. Mudzimai waEmile-Maurice-Hermès akanyunyuta kuti aisawana waaida. Nekuda kweizvozvo, iyo ine mukurumbira imba yeatherette imba sezvatinoiziva nhasi yakaumbwa zvechokwadi.

# 5. Jypsiere bag

Jean-Paul Gaultier akasarudza kuperekedza kuunganidzwa kwake kweAW 2008 nebhegi rinotaura nezvezvisikwa nekuvhima uye rakafuridzirwa nemabhegi ekutanga eHermes akatasva.

# 6. Sac a depeches, Metta Catharina

Iyo Frau Metta Catharina yakaputsika yakawanikwa neboka reChirungu rekuchera matongo muma1970s. Ivo vanowana coils ematehwe muchimiro chepakutanga mukati. Hermes akawana imwe yedehwe iri muma1993 uye akagadzira Sac iyi depeches, imwe yezvigadzirwa zvine mukurumbira zveimba iyi, achishandisa matehwe anga akarara pasi pegungwa kwemakore anopfuura XNUMX.

# 7. Sack Mallet Bag

Homwe yehusiku yakatanga kutsanangurwa panguva yeRenaissance. Pakutanga yakasungwa netambo, mugadziri weParisian akagadzira cliping iron clip inozivikanwa sevuillard yebhegi rehusiku. Yakawedzera mibato miviri uye chigadziko kuti imire yega. Ichi chidimbu chemukwende chakafurira Hermes kugadzira iyo Mallette bhegi mumaXNUMXs.

# 8. Bag a de peches

Iri ndiro bhegi rechikoro revarume. "Depeches" kana kutumira yaive nhau dzichangoburwa uye ruzivo. Bhegi iri rakagadzirwa muna 1928 kuti ritakure magwaro aya. Hermes ichiri kufarirwa zvakanyanya kune bespoke maodha, uye iwe unogona kunge uine chero nhamba yemabhegi mune chero saizi.

# 9. Bag raLindy

Yakagadzirwa naFrederic Vidal, bhegi iri raive nemabatiro pamativi madiki, richiibvumira kupeta pachayo. Ingo bata Hermes saddle rivet nechigunwe chako uye chigunwe kuti uvhure bhegi. Iyi ndiyo imwe yenyaya dzakabudirira zvikuru munhoroondo yefashoni house.

# 10. Paris Bombay bag

Iri ibhegi rachiremba wemusha rakashandurwa kuita handbag yechimanjemanje. Iri bhegi rakagadzirwa muna 2008, gore re "Indian fantasies". Iine mativi makuru akasungirirwa kune mibato yakareba mitete.

Nhamba 11. Plum cyst

Iri bhegi rakafemerwa nechibatiso chegumbeze icho chaizivikanwa kumaXNUMX. Yakanga iri imwe yemabhegi ekutanga eHermes akagadzirwa nematehwe akapfava, asina mutsara. Yakagadzirwa kubva mukati uye yakabva yaita kugadzira bhegi rakanaka.

Nhamba 12. Handbag yaKelly

Izvi zvakavambwa muna 1930 ndokuwana zita razvo mushure mekunge Grace Kelly azvishandisa sechipingamupinyi chepaparazzi uye mufananidzo wacho wakaonekwa pabutiro remagazini yeTime. Yakanaka handbag ine yakakurumbira Hermes buckle.

# 13. Birkin handbag

Pandege kubva kuParis kuenda kuLondon muna 1983, Jane Birkin akagara padivi paJean-Louis Dumas, director weHermès. Akakanda madhayari ake nemapepa kubva kuHermes kwese kwese. Akataura kuti hapana chikwama chaiva nehomwe dzakakwana kuti akwanise kutakura mapepa ake ose! Iri ibhegi hombe rakanga rakasimba uye rinoyevedza, richikurumidza kuva rimwe remadhizaini anotsvakwa zvikuru pasi rose.

# 14. Bolide bag

Pakutanga, izwi rekuti bolide raireva meteorite, asi muzana ramakore rechi1923, maFrench akadana mota nyowani dzinomhanya se "bolides". Muna XNUMX, Emile Hermes akagadzira bhegi iri kushamwari yake yaifarira mota. Akawana zipi muAmerica ndokuibatanidza neboule, uye nokudaro bhegi sezvatinoziva kuti rakazvarwa.

#15. Verru clutch

Muna 1938, clutch bag yakagadzirwa. Mushure mekudzorera imwe Andy Warhol-yakagadzirwa Ultra Violet iyo Andy Warhol akambotenga kuHermès, imba yakasarudza kugadzira shanduro itsva nesirivha uye palladium screws.

# 16. Constance

Bhegi inotumidzwa zita raConstance, mwanasikana wemugadziri Catherine Chellet, akaberekwa muna 1959. Bhegi rinogona kupfekwa pamapfudzi kana kutakurwa kubva parutivi kuvonga kune H-shaped buckle uye smart inogadziriswa bhanhire.

Hermes anoburitsa nyaya iyo isingakwanise kukwikwidza kunyange dzimwe dzimba dzefashoni, dziine nyaya dzakawanda dzinoshamisa uye inoyevedza backstory. Icho chokwadi chekuti mabhegi anoyevedza avanogadzira achiri kudiwa zvakanyanya, inopupurira dhizaini yekugadzira imba yefashoni uye nemhando yepamusoro.

Tenga bhegi reHermes

Sekuda kwatinoda kurongedza mawodhiropu edu nechero redhizaini label iripo, zvipfeko zvevagadziri zvakangofanana nazvo. Nekudaro, kana nguva yasvika yekuti utore chidimbu chekudyara chemazuva ano, zvakakosha kuti uverenge zvese zvaunoda kuziva usati waongorora zvakadzika muakaundi yako yekubhangi. Ehe, kana zvasvika pakutenga chigadzirwa cheHermès, senge iconic Birkin bag, iyo mitemo yakati siyanei. Sezvineiwo, takawana iyo yemukati scoop yekutenga chikwama cheHermès kubva kune nyanzvi, kuti iwe ugone kupinda uine chivimbo.

Zvinogona kuve zvakaoma kubata imwe yemabhegi eHermès emhando yepamusoro nekuda kwekudiwa kukuru kunouya neHermès logo. Kuita kuti sarudzo yako ive nyore, takabata Sarah Davis, muvambi uye purezidhendi wenzvimbo yakasarudzika yekutengesa Fashionphile, nezvese ruzivo, kusanganisira kwekutenga chikwama cheHermès uye chii chinoita kuti ive yakakosha. Tarisa zvaunofanira kutaura muvhidhiyo iri pasi apa.

Chii chinoita kuti bhegi reHermès rive rakasiyana?

Hermès yakazvisimbisa pachezvayo seyepamusoro pezvinhu zveumbozha. Pandinoti "chimbofungidzira sikavha yeHermès, bhandi, kana bhegi remaoko," mufananidzo unofananidzira unouya mupfungwa. Iwe unogona kunge wakaona mambo akapfeka bhachi, mutambi wako waunofarira basketball muH-belt, uye vane mukurumbira vemarudzi ese vakapfeka Birkins. Nekudaro, mabhegi aKelly naBirkin, kunyanya, akagadzira chishuwo chisingagutsikane nekuda kwekushaikwa kwavo uye mutengo wakakura.

Bhegi reHermès rakanaka kutenga?

Hapana mubvunzo kuti bhegi reHermès investment. Nguva yaunokwidza Birkin yako itsva kubva kuHermès yadhi (kana kubuda kunze kwemasuo echitoro cheHermès une bhegi rako idzva muruoko), kukosha kwayo kunokwira nezviuru zvemadhora, zvichienderana nekutsanangurwa kwebhegi. Izvo zvakakosha kuti uzive kuti mamwe ma investments anopfuura mamwe. Unogona kuita purofiti kana kurasikirwa uchitenga nekutengesa dzimba dzehumambo kana mabhegi eHermès. Kubudirira kunotarirwa nenguva, kushomeka kwemaitiro, mhando, zera rebhegi, uye mutengo wekutenga.

Imarii bhegi reHermès?

Kune akati wandei madiki eHermès mabhegi anowanikwa pawebhusaiti yekambani, senge Aline diki yemadhora zana nemakumi masere nemakumi mapfumbamwe nemashanu. A basic Birkin 1875 inodhura zvinodarika zviuru gumi zvemadhora kana kudarika, zvichienderana nerudzi rwedehwe kana zvinhu zvakashandiswa. Bhegi rakafanana rengwena kana ngwena inodhura zvakapetwa katatu kana kana. Dambudziko nderekuti Hermès haangoita kuti Birkin anyanye kuunza, zvakare inodzikamisa huwandu hweBirkins hwaunogona kutenga pagore. Nekuda kwekushomeka kwakanyanya uye pent-up kudiwa, musika wekutengesa wakawedzera.

Ndeipi bhegi reHermès raunofanira kutenga?

Kunyange zvingaite sezvinonakidza kutanga Birkins investment portfolio, vatengi vazhinji havana mari yekuisa $10,000 panguva. Vanhu vazhinji vanoda kutenga bhegi ravanoda havatarisiri purofiti yakakura, asi haufanirwe kusarudza Birkin kana Kelly kuti uwane ese ari maviri! Hermès Constance naEvelyne vakatsvinda, zvipfeko zvemhando yepamusoro zvinobata kukosha kwavo zvakanaka.

Ndezvipi zvitoro zvinotengesa mabhegi eHermes?

Zviripachena, mazhinji mabhegi eHermès anogona kutengwa zvakananga kubva kuHermès. Zvinogona kutora nguva, asi iwe unogona kutenga Birkin zvakananga kubva kuchitoro. Iwe haugone kufamba muchitoro cheHermès wotenga Birkin izvozvi. Pane rondedzero yekumirira uye inofanirwa kuodha. Iwe haugone kana kutenga Birkin, Kelly, kana mamwe akawanda echinyakare Hermès masitayipi online. Saka, kana uri muBiloxi, Mississippi, uye uchida Birkin kana Constance, unofanira kutyaira uchienda kuAtlanta, Georgia, kana Houston, Texas, kuti utore bhegi rako reHermes. Iko hakuna mitsetse kana uchitenga kubva kuFashishiphile, uye zvese zviripo online