Chopard yakazvipira kutsika kwayo kushandisa goridhe

Nhasi, iyo Swiss Maison Chopard yakaratidza kuti, kutanga kubva munaChikunguru 2018, ichashandisa 100% zvine hunyanzvi goridhe mukugadzira mawachi ayo uye zvisikwa zvezvishongo.

Sebhizinesi remhuri, kusimba kwagara kuri kukosha kweChopard, mhedziso yechiratidzo chemazuva ano chayakatanga makore anopfuura makumi matatu apfuura.

Chopard shamwari nevatsigiri vakaita saColin naLivia Firth naJulianne Moore, modhi nevaratidziri vakaita seArizona Moss naNoella Corsaris, uye muimbi wekuChina Rui Wang, vakapinda chiziviso chake chakakosha chekushandiswa kwe100% yegoridhe yetsika, yakaitwa pamwe chete naChopard Co- Vachigaro Caroline Scheufele naKarl- Frederic Scheufele pamberi pevateereri vakawanda panguva yemabasa e "Baselworld" kuratidzwa kwekuona uye zvishongo muSwitzerland, uye vakataura nezvekuti Chopard akakwanisa sei kuita izvi zvakakosha.

Chopard Ethical Gold
Chopard inotsanangura "goridhe retsika" segoridhe rinounzwa kubva kune zvine mutoro masosi akave nechokwadi chekusangana neakanakisa epasirese ezvakatipoteredza uye magariro mwero nemaitiro.

Kubva munaChikunguru 2018, iyo goridhe inoshandiswa naChopard kugadzira zvigadzirwa zvayo ichaunzwa kubva kune imwe yenzira mbiri:
1. Vacheri vegoridhe vachangotorwa kubva mumigodhi midiki inowira pasi pezvirongwa nemapurojekiti e“Swiss Better Gold Association” (SBGA) zvekuchera goridhe nekutengesa.
2. The Responsible Jewellery Industry Council (RJC) cheni yegoridhe guaranty kuburikidza nekudyidzana kweChopard neRJC-yakatenderwa migodhi.

Kuti iwedzere mupiro wayo kune zvirongwa zvekuvandudza mamiriro evashandi vemigodhi, uye nokudaro kubatsira kuwedzera chikamu chegoridhe rakacherwa nenzira yehutsika, Chopard akabatana ne "Swiss Association for Better Gold" mu 2017. Achitaura panguva yehurukuro yehurukuro, Karl. -Friedrich Scheufele akati, Co-President weChopard: "Tinodada nekukwanisa kutaura kuti kubva munaJuly 2018, goridhe rose ratinoshandisa richacherwa goridhe nenzira ine mutoro." Chiono cheChopard ndechekuwedzera chikamu chegoridhe rinotengwa nevemigodhi nemba zvakanyanya sezvinobvira kuitira kuti riwanike pamusika. Nhasi, Chopard ndiye mutengi mukuru wegoridhe remigodhi yakanaka. "Kuzvipira kwakashinga, asi chimwe chatinofanira kutevera kana tichida kuita shanduko kuhupenyu hwevanhu vanoita kuti bhizinesi redu ribudirire," akawedzera.

Akawedzera kuti, "Takakwanisa kuita izvi nekuda kwekuvandudza nzira yekubatanidza yakatwasuka inoita kuti chirongwa chakazara chekugadzira chiitwe mukati memba makore anodarika makumi matatu apfuura, pamwe nekudyara mukuita hunyanzvi hwese mukati. midziyo yeimba; Kubva pakugadzira chikamu chekukanda goridhe mukati mezvivakwa zveMaison kubvira 30, kusvika pakuvandudza hunyanzvi hwemhizha dzezvishongo uye vagadziri vewachi vakanaka. " Zvisikwa zveChopard zvewachi uye zvishongo zvakashongedzwa neunyanzvi mukati-mumba, izvo zvinoreva kuti iyo Maison yakasarudzika kugona kuona kutonga uye kutonga kwemaitiro ese ekugadzira kubva padanho rekugadzira kusvika kune yekupedzisira chigadzirwa; Saka kudzora goridhe rinoshandiswa muzvigadzirwa zvavo.

Caroline Scheufele, Co-President, Chopard, akaenderera mberi achiti: “Sebhizimisi remhuri, Ethics yakagara iri chikamu chinokosha cheuzivi hwemhuri yedu. Saka zvaive zvoga kuti tinoisa tsika pamwoyo wehunhu hwaChopard. "

Akawedzera kuti: “Kunakirwa chaiko kunouya kana ukaona mabatiro ezvekutengesa kwako, uye ndinodada nechirongwa chedu chekutsvaga goridhe. SaChopard's Creative Director, ndinodada kugovera nevatengi vedu nyaya dziri seri kwechero chidimbu chatinogadzira; Ndinoziva kuti vachadada kupfeka zvidimbu izvi nenyaya dzakasiyana dzavanotakura. "

Sechikamu chekuzvipira kwayo pakushandisa zvakanaka goridhe, Chopard yakaratidza zvisikwa zvitsva zveHigh Jewellery muGreen Carpet Collection kuBaselworld yakagadzirwa chete negoridhe rakacheneswa, pamwe neumbozha LUC Yakazara Strike uye Happy Palm wachi.

Muna 2013, Chopard akaita sarudzo yenguva refu yekuisa mari yakananga mugoridhe remigodhi, kuunza yakawanda yayo kumusika. Kupa zviwanikwa zvemari nehunyanzvi mukubatana neAlliance for Responsible Mining, Chopard yave iine mutoro wakananga kune akati wandei emigodhi midiki yakasimbiswa neFMC. Izvi zvapa kuti nharaunda dzemigodhi midiki dzitengese goridhe nemutengo wepamusoro tisingarevi kuona kuti chirongwa chekuchera zvicherwa chinoitwa maererano nemamiriro akasimba ezvakatipoteredza nemagariro akataurwa pasi pechitupa. Chopard yakabatsirawo kumisa nzira itsva dzekutengeserana kubva kumigodhi yayo muSouth America, kuunza zvigadzirwa zvinozorongeka muEurope uye nekupa mari yakawanda kunharaunda dzeko.

Nhasi, Chopard inodada kuzivisa kubatana kwayo neAlliance for Responsible Mining (ARM) kutsigira uye kugonesa mugodhi mutsva wekugadzira kuti uwane Certification for Fair Mining - mugodhi weCASMA uri munharaunda yeAncás yePeru - uko Chopard ichapa kudzidziswa, kutsigira uye kuchengetedza kwezvakatipoteredza. Nekutsigirwa kwakananga kweChopard, migodhi yakawanda yakakwanisa kuwana Fair Mining Certificate kusvika nhasi, kusanganisira: Cooperativa Multiactiva Agrominera de Iquira uye Coodmilla Mining Cooperative muColombia. Nokudyara pamwe nekubatana neAlliance for Responsible Mining (ARM) pakugadzwa kwemasangano emigodhi nenharaunda dzavo, Chopard yakaunza tariro kune idzi nharaunda dzakakanganwa dziri pamiganhu yenyika, dzichivabatsira kuti vararame hupenyu hwakanaka pasi pechifukidzo chepamutemo.