ILacoste kunye nePOLOID ziSebenzisana kuYilo oluMbala

Ukusungula ingqokelela edibeneyo yefashoni kunye nezixhobo Ngexesha lentwasahlobo ka-2021 ngokuchukumisa okuphilayo iphefumlelwe Ukusuka Indawo yasentwasahlobo, apho Ibonakaliswa ngu Slash، kuya kuba njalo Ikhutshwe nge-17 kaMatshi، بImibala yomnyama Udlamkile kwaye unesibindi.

وKweli xesha lonyaka، khangela Lacoste Yiza ebomini ngelensi efakwe kwimithunzi epinki okanye ebomvu, eluhlaza kunye netyheli, ithatha imiboniso ezenzekelayo ethimba ubuhle bentwasahlobo kuzo zonke ii-engile. Uluhlu lugxile ekutshintsheni umbono kunye nokujonga phambili ngokuzimisela kunye nethemba ngelixa usonwabela ixesha langoku..kwaye wenze iqela Ithuba lokungena ngo-2020 kwaye wenze isiqalo esitsha, ukucinga ngokutsha ngobume belizwe kwaye ulungiselele ukwakha iinkumbulo ezintsha. Intsebenziswano entsha yangena phakathi Lacoste وPolaroid ukuphumeza okuا Ekujoliswe kuko Nge-assortment encinci egcwele ulonwabo, imibala enesibindi kunye neenkcukacha.

Akukho ndawo yokudakumba

Iikhamera bezisoloko zisikhapha Polaroid Ngalo lonke ixesha elikhethekileyo, ukusuka kwimisitho emikhulu ukuya kumsitho okhethekileyo, ubhale iinkumbulo zethu ngelensi yakhe ekhawulezileyo kunye nemibala eqaqambileyo, efudumeleyo ngaphezulu kweminyaka engama-70, kwaye uphawu luye lwaba nzulu. Lacoste Kweli lifa lemveli eligcwele inkcubeko kunye nemibala ukwenza ingqokelela yakhe entsha yasentwasahlobo. Ingqokelela iphefumlelwe yilogo ye-rainbow ye-brand Polaroid, enxulumene nefilimu yakhe yokuqala yombala ngo-1963, apho iziqwenga ziphakathi kweetoni zakhe eziluhlaza okwesibhakabhaka, eziluhlaza, ezityheli, eziorenji kunye nobomvu.

I-logo yengwenya yophawu igxininisiwe Lacoste Kuyilo lwakudala lweehempe zepolo kunye neejezi i-hoodie ihonjisiwe nge trims Imibala engqindilili, ngelixa iilokhwe zepolo kunye neehempe zine izilungisi isinqe Inkulu ngokobukhulu kwaye ibonisa uyilo oludlamkileyo olungenakuthelekiswa nanto. Iphawulwe ngu izixhobo بOku kushukuma kombala, kwakhona, apho zihombise izicathulo zezemidlalo ezimhlophe touchUmbala olula kunye nezicathulo ezikhanyayo tennis nge trims umnyama, ngelixa iminqwazi, iiwotshi kunye noobhaka zibonisa umdlalo, umlinganiswa odlamkileyo. Ukuba sijonga ngokusondeleyo, siya kufumana uphawu Lacoste Inkanyezi kwikhamera IPolaroid 600 Ushicilelo olukhawulelwe ngoko nangoko.

iqela likamama Lacoste LiveWongeza kwindalo yakhe indibaniselwano yeehempe zepolo, iihoodies kunye nezikipa ezineebhulukhwe zezemidlalo. وZonke zibonisa ubungakanani obukhulu, iinkcukacha ezinemibala ebonisa iifoto ezisuka koovimba bebhrendi.

Ubumnandi bexesha langoku

Ilensi kaSimon iyabonakalisa schmidt Kwiphulo lokuthengisa lengqokelela, ubuhle bokukhanya kwendalo kwesibhakabhaka saseMarseille kunye nokukhanya kwekhamera, apho abadanisi kunye nabatyibiliki betyibilika benze ipanorama ehlala ishukuma ngokudutyulwa, inikezela kwifoto nganye imiboniso ecacileyo edityaniswe nomnyama. Polaroid kunye noyilo LacosteKwimbonakaliso egqibeleleyo yentsingiselo Ukonwaba Kwaye isibindi, inkululeko kunye nokuhamba.

Uluhlu oludibeneyo lucwangciselwe ukunikezelwa nge Kwi-Intanethi nakwivenkile yophawu ngoMatshi 17, apho zihombise Umgangatho wevenkile ngaloo mini wawunemibala ye-rainbow nemihombiso egqithileyo ukubhiyozela ukusungulwa kwengqokelela.