I-Apple ityhila uhlaziyo lwabucala lwabathengi kwi-iOS 14

Inkamela iapile تBonisa uHlaziyo lwaBucala lwaBathengi kwiNkqubo iOS 14

yasungulwa inkampani Inkamela iapileUkwabelana ngeSikhokelo seMvumeّKwisixhobo sayo, iya kunyanzelisa inkxaso kuyo ngentwasahlobo ka-2021.

Xa ufikelela kwi-app kwisixhobo (Nkamela iapile kuquka izixhobo iPhone و iPad و Apple TV Kwaye iikhompyuter Inkamela iapile), abasebenzisi baya kuyidinga Bhalisa ukwabelana ngedatha yabo nge ibango elilula KwiSicelo ngesiseko seSicelo (esifana ne-Website's Cookie Disclaimer). فUkuba umsebenzisi ukhetha ukungabhalisi, ayinakulandelelwa emva. Kanjalo, yonke into kubonakala ngefayileّcookies ngubani owayelapho kumashumi eminyaka eyadlulayo“Isichongi sabaThengisi” (IDFA) ، وKwiminyaka emininzi, iinethiwekhi zentengiso ye-intanethi zixhomekeke kwifayileّcookies ukulandelelaّekuziphatheni kwabathengi، Kubandakanya iisayithi eziye zenziwaّndindwendwele، kunye neenkquboّmthathe، kunye nokukhangela. وivunyelwe le fayileّIzikripthi ezincinci zeeseva ukuchonga abasebenzisi kunye nokuhambisa iintengiso ezijoliswe kuzoِngokusekelwe kwindlela abaziphatha ngayo kwi-intanethi. njenge Yagqitywaّ sebenzisa ifayileّUkuchongwa komntu wesithathueyesithathu, abo bebekhoّ Yenziwe yimizila ngaphandleUmsebenzisi undwendwela ngelo xesha, ngeenjongo zeّThengisa kwaye unyuseن Ngokusisiseko.

وNgaphandle kokuba ukusebenza Iikuki zeqela lesithathu kwiikhompyuter, Ngaphandle kokuba nguye waye nzima kancinci kum izixhobo eziphathwayo. ngoko يمbakhumbula abantu abaninzi Uninzi lwe Ixesha labo likwizicelo endaweni yephakathiّyi le،Yintoni eyenza umkhondo womsebenzisi weqonga lomnqamlezo nzima ngakumbi Ngaphandle kokuba zisebenzise Isixhobo esiphathwayo esifanayo. isusiwe isitayileّnjengaye Safari safari وChrome chrome kutsha ifayileّcookies zomntu wesithathu kumaqonga abo. ngaphezu koko ifayileّIicookies zomntu wesithathu Inobomi obufutshane okwangokuYiya kukude izinga ukusuka yom ukuya kwiintsuku ezingamashumi amathathua.. وuqwalaseloa kwizithintelo zekuki, Kwagqitywaّ Ukusetyenziswa kwezinye iindlela zokulandela umkhondoّkwizixhobo eziphathwayo، Kubandakanywa izinto zokufanisa zehardware، Njenge-ID yentengiso IGoogle Uphando (I-AAID)، و(I-UID) ukusuka kwi-Apple iapile(الiyekisiwe), eluphindaphindo lwangaphambili lweumazisi (IDFA).

unayo Yenza ilizwe elingenafayileّAthini amaqebengwana?I-Moore inzima ngakumbi ngabakhangisi, ngelixa idatha ehambelanayo yeqela lokuqala ibaluleke kakhulu. phi Ubume be-app buvumela abathengisi ukuba bajolise kubaphulaphuli ngokusekwe kwindlela abaziphatha ngayo kunye nethuba lemiyalezo eyenzelwe wena kunye noyilo apho iibhrendi zinokufikelela kubathengi ngokuthe ngqo.

uqwalaseloa Kuba ukufikelela kubathengi abanakho bindlela Kulula ukusebenzisa iifomati zentengisom ibaluleke ngakumbi kunangaphambiliIimveliso zikhangela amajelo amatsha okudibanisa. ngoko كاNet imidlalo mobile kunye neentengiso Ukuchasene Umvuzo sisisombululoّ iminyaka emininzi. Kwaye iUkonyuka kwexesha elichithwe kwintengiso yomdlalo ngexeshaisifo esikho elizweni jikelele Kuyisiphumo sokulindela kwabathengi kunye novakalelo lwabakhangisi.

Ngale ndlela, Warrick Bellingham, uMlawuli we ngokubanzi addcolonie I-AdColony kwi-eurozoneBa, kuMbindi Mpuma, Afrika kunye UmmkhohloisiLatiniIimpawu kunye nee-arhente ulungiselela ntoni Ukudibana ne dibanisa Ukujolisa ngakumbiّعa yeapps esekwe Kubaphulaphuli kunye nokujoliswe kuko ngokomxholo iza kuba phakathi phezuluّe. phi yonwabele imidlalo mobile Ngokukwazi ukufikelela kubathengi abaninzi Kwiindawo ezininzi, ukuqonda iindawo ezifanelekileyo eziphathwayo sisitshixo sempumelelo kwihlabathi umalume ozala umama UkusukaIzazisi zekubathengisi (IDFA), kunye nehlabathi eliphakathiّh engenanto ifayileّuyachaza الUthethathethwano. "

Ngaphambi الIsichongi sabathengisi (IDFA)Abakhangisi baye bakwazi ukufumanisaّp izenzo kwizixhobo "Iphone" iPhone usebenzisa i-IDّIsixhobo esisisigxina esibizwa ngokubaّى Mrّq isixhobo esisodwa (I-UID) وLuphawu lwezixhobo iOS Ilandwa kwiiseva "Nkamela"iapile Xa umsebenzisi ezama ukuvula ifowuni esebenzisa iCloud okanye useto lwesicelo. Iyelelene kwi ifayileّ iqebengwanaAbakhangisi bathembele (I-UID) Ukulandelela idatha yomsebenzisi kunye nokuziphatha. emva koko sibe nayo الIsichongi sabathengisi (IDFA)، وuyaziwaّq isixhobo random osaziyoّhayi "Nkamela" iapile kwisixhobo somsebenzisi ukubaImali Abakhangisi ukuba balandeleّp data kwaye unikeze iintengiso ezilungiselelweyoّThula. وNgo-2012, Kwagqitywaّ ithatha indawo (I-UID) UmfoIsichongi sabathengisi (IDFA)، Kwaye oko umdaّ ukusuka eTibetanّp ngokuqhubekayoّ, kwaye wathabatha"Uphando" Uphando Unyaka olandelayo uye walandela ngokukhupha isazisi sentengiso kwisistim "Android" Android ukulungisaّ Hayiّ Mrّف "Android" Android eyayo yodwa. وNcedisa الIsichongi sabathengisi (IDFA) umhlohliINin iphucula amaphulo entengiso, ejolise kubathengi abafanelekileyoKwaye uyeke ukubonisa iintengiso kubantu abangenamdlaّyen. njenge Lungiselelaّ eTibetّع I-asethi ebalulekileyo KweIsichongi sabathengisi (IDFA)، Kuba inokugqiba ukuba ngaba abasebenzisi bakunye namّCofa kwisibizo kwintengiso ngeenjongo zentlawulo kunye nokuthunyelwa.

UyaiOS 14 Sisiphelo sesichongi sabathengisi IDFA؟

ayisenziwaّ thumela idّIiroli zesixhobo esizenzekelayoa ekuhambeni الUnikezelo. yabaisongiweّri apps ukuba bayabuza Ekuqaleni ukusuka kumsebenzisi Amazaِّهاً (ngezantsi). قUkuba umsebenzisi ucofa "vumela"Vswahlala konkeّ into enjenge-eي ityala namhlanje.

Ukuba umsebenzisi ucofa "Cela Ungaguquki"ّKwisicelo”, isicelo asizukwazis (kunye naziphi na iinethiwekhi zentengiso, amaqabane olamlo, okanye MMP okanye abathengisi) ngokubona Isichongi sabathengisiIDFA . njengoko أnaziphi na iinzame zokusebenzisa enye idata ukulandelela okanyebeka ibala"Esi sixhobo somsebenzisi siya kujongwa."ا njengokoا Ukwaphulwa kwemigaqo yenkonzo yomphuhlisiّukunkcenkceshela"Nkamela" iapile Kwaye usengozini yokuba le app kunye naziphi na iipakethi SDK ifakiwe Van kwi-App Store Ivenkile yosetyenziso.

impembelelo kum Abakhangisi

Ngaba unako لUtshintsho ukuze uvule washukumaّل Ukusuka ekulinganiseni kwamaqhinga athile ekujoliswe kuwoّP isixhobo kwizixhobo "Nkamela" iapile.

وNgethamsanqa,sKwaye unako addcolonie I-AdColony Ukusuka Dibana neeKPIs zabathengisi kwisixokelelwano iOS ibhasisebenzisa Umxholo ojolise kwii-algorithms, Ibhokhweّg ngezixhobo eziyeّ الUkufumana imvume yabasebenzisi. سhlalaّ scalability "Android" Android ngaphandle kotshintsho, Kwayeuya kukonwabelat imilinganiselo yeziphumo zohlobo, njengesiphumo seUphawu intshukumo yomsebenzisi, kwaye nangokunjalo, ekusebenzeni ngezixhobo eziqhelekileyo kunye nabasebenzisi.

imidlalo yomoyaّi waqoّumxholo

Ukudubula imidlalokuMbindi Mpuma nakuMntla أIqela lam lemidlalo endiyithandayoّIreyithi yabadlali bemfonomfono yi-52.2%, ilandelwa ngu imidlalo Isenzo/i-adventure kwi-50.3% kunye neMidlalo kwi-43.2%. وXa sijonga ngakumbi kwimisebenzi yabo ye-intanethii-trent, Sifumanisa ukuba umlinganiselo 100% abadlali umdlalo mobileKwaye kuMbindi Mpuma kunye nommandla waseMntla أiqela benjenjalo Ngokundwendwela okanye ukusebenzisa inethiwekhi yokuncokola kwinyanga ephelileyo. njenge Ama-99.3% atyelele izithuthiّuphendlo lwakhokwaye i-98.4% isebenzise i-app yemiyalezo. وXa sijonga Umvavanyi kwimisebenzi yesikrini sesibini, fumana aIipesenti ezingama-39.7 zabasebenzisi kwingingqi ye-MENA badlala imidlalo ephathwayo ngelixa bebukele iTV.

تyonwabele addcolonie I-AdColony Ngaphezu kweminyaka elishumi eyadlulayoUkuze ube namava ekwakheni i-algorithms yokuphucula, okwexeshaّEkuqaleni, iyezaّQena ubuchule bethu bokwakha ialgorithm ukujolisa ngokomxholoّIvolontiyaّr abaxhamli yezixhobo ezinokulungiseka ukuphucula umxholo wethu ekujoliswe kuwo kunyeUphuhliso Iindlela Ukuthatha inzuzo ye Iimpawu ezityebileyo kunye nezona zihlukeneyoّعa Malunga لYintoni, njani kwaye nini abaphulaphuli bakho abaphambili banxibelelana noluhlu lwethu lwe-app.

فUbumfihlo ngoku yimveliso “Nkamela iapile. ngoko UApple uyakholelwaiapile lonto Kaninzi yabathengi baya kuthenga iimveliso zabo ukubaت Banolawulo olungaphezulu kwidatha yabo. Ukudityaniswa kwendawo yayo ngokugxila kwindawo yabucala لهُوَ "Indawo yokuthengisa" yeqonga "Nkamela" iapile Ukuchasene "Uphando" Uphando okanye"Amazon" Amazon. Yagqitywaّ Ukubhengeza eli nyathelo kuّKwakanye ngoJuni 2020, kwaye ukusuka kwikomkhuluّyifake ngoku Intwasahlobo ka-2021.

Ngolwazi oluthe kratya, ungandwendwela iphepha I-AdColony's I-Apple yaBucala kunye ne-iOS 14 Collection:

https://www.adcolony.com/insights/apple-privacy-changes-ios-14