URihanna usungula ingqokelela yakhe yefashoni ngokubambisana neLVMH

Emva kokuba uRihanna esebenzisana iminyaka kunye nePuma, yayilixesha lentsebenziswano enkulu.Iqela leLVMH libhengeze injongo yalo yokuphehlelela uphawu lweempahla zodidi ngokusebenzisana nomdlali wepop uRihanna, ukuthengisa iimpahla esele zikulungele ukunxitywa kunye nesikhumba.

Iqela lesiFrentshi, eliphethe iimpawu ezifana ne "Dior", "Louis Vuitton", "Fendi" kunye ne "Givenchy", idibene no "Robin Rihanna Fenty" ukuseka indlu entsha yezinto zodidi eziseParis, ngokwengxelo. ikhutshwe yiLL. e. Umama. H".

Isiteyitimenti sachaza ukuba "olu phawu lubonisa umbono walo wefashoni, kungakhathaliseki ukuba ngokwendlela yoyilo lwempahla esele yenziwe, izicathulo kunye nezixhobo, okanye malunga nokusabalalisa kunye nokunxibelelana."

Yindlu yefashoni yokuqala ukusekwa ngaphandle kwendawo ngaphakathi kwe “L. e. Umama. H” ukususela “kwiChristian Lacroix” ngowe-1987, ngokutsho kwesithethi seqela. Iza kuholwa ngumfazi, komnye umzekelo weqela elibambeleyo, eliya “kuchaza indlela yalo yobugcisa.”

Iqela elitsha kunokwenzeka ukuba libone ukukhanya kwemini ngoMeyi okanye ngoJuni ozayo.

URihanna, owazalelwa eBarbados kwaye ungumnikazi wempahla yezemidlalo eyaziwayo iFenty, ujwayele ukuya kwimiboniso yefashoni, ngakumbi leyo iququzelelwe yindlu ka "Dior". Iiprojekthi zakhe kwinkalo yefashoni ziphumelele.

Ukongeza kwi-brand ye-Fenty, umntu oneminyaka engama-31 ubudala uncedise ekunyuseni intengiso ye-brand ye-Puma ngelixa ethatha ulawulo olutsha lwe-brand. Le mvumi ikwayile uluhlu lwempahla yangaphantsi kwaye iye yaba yimpembelelo kwimidiya yoluntu enabalandeli abazizigidi ezisi-7.

Kwisiteyitimenti sakhe, uthe, “Akukho ntsebenziswano ingcono kunale siyenzileyo apho ukusungula izinto ezintsha kunye norhwebo zithungelana. Ndonwabile kakhulu ukuveza uyilo lwethu. ”