Ngethuba lokuqala, ilokhwe yesepha

I-Lux, i-brand yobuhle evela kwi-Unilever, idibene nomyili wamazwe ngamazwe u-Abed Mahfouz, ukubonisa ngelokhwe yokuqala yehlabathi yesepha. Esi sinxibo esithathe malunga neenyanga ezintathu sisebenza, sidizwe kumsitho othi “Fashion Forward Dubai”, ubuzinyaswe singinginya seengcaphephe zobuhle nezefashoni.
Iphepha lesepha elikhethekileyo langeniswa lisuka eIndiya laza lafakwa iziqholo. Isepha ngumxube we-elixirs enobunewunewu enezithako ezinqabileyo, ezenziwe zezona ngcali zibalaseleyo zesiqholo zehlabathi, ukunika amava achukumisa zonke iimvakalelo kwaye avuse imvakalelo yobuhle kuye wonke umntu wasetyhini.

U-Lux usebenze ecaleni kwe-Firmenich, eyona nkampani yabucala yabucala yeziqholo, isenza ezona ziqholo zidumileyo ngalo lonke ixesha, ngakumbi i-Dolce & Gabbana kunye neziqholo zikaElie Saab, ukwenza ivumba elivumba elimnandi ngesepha yeLuxe Soft Touch kunye nejeli yeshawa. Ngokuphathelele isinxibo kunye nomsitho, uSabine Fazli, uMlawuli weeMveliso zoKhathalelo loMntu e-Unilever Gulf, uthe: “Umboniso wefashoni apho siveze ubugqwesa boyilo kunye nesinxibo sokuqala sesepha uquka ukuzinikela kukaLux ekudaleni iimveliso zokukhathalela ulusu ezinikeza abafazi amava ezizodwa, naphi na apho ehlabathini. U-Lux ukholelwa ukuba ubuhle ayingomsebenzi onzima, kodwa ngomnye wolonwabo ebomini. Ukuhlamba isepha ye-Lux yonke imihla kukunika imvakalelo yotshintsho kunye nokutshintsha yonke imihla, ukunceda wonke umntu wasetyhini azive ubufazi bakhe obungenakuphikiswa kwaye azithembe ngalo lonke ixesha. "
Ngexesha lomsitho, umyili wamazwe aphesheya u-Abed Mahfouz ubonise ingqokelela yakhe yamva nje yaseNtwasahlobo-yeHlobo ka-2017 enesihloko esithi Secret Glow okokuqala ngqa kumboniso wefashoni okhethekileyo. Ingqokelela ibandakanya imibala ye-pastel ephefumlelweyo yeLux ukuze ekugqibeleni iveze ilokhwe yokuqala eyenziwe yesepha.