Sala kakuhle ku-Instagram, uMthunywa, kunye noWhatsApp.. ukudityaniswa okubi kweteknoloji

I-Facebook ibhengeze ngaphambili ukuba idibanisa iiplatifomu ezintathu eziphambili zemiyalezo, i-WhatsApp, i-Messenger kunye ne-Instagram, ukwenzela ukuvumela abasebenzisi ukuba banxibelelane kuwo onke amaqonga ngexesha elinye, kwaye esi sibhengezo luphuhliso olukhulu, njengoko i-Facebook ifumene inkonzo. I-Instagram ngo 2012, ngelixa wafumana WhatsApp ngo 2014, ukwenza le ntshukumo kunokwenzeka.

Isiseko esitsha sigcina izicelo ezithathu ezihlukeneyo ngexesha elinye, ukuvumela abasebenzisi ukuba baxoxe omnye nomnye, kungakhathaliseki ukuba iqonga elisetyenzisiweyo.

Ngengxelo elandelayo, sizama ukukhanyisa kwizinto ezi-8 omele uzazi malunga nenkqubo yokudibanisa i-WhatsApp, uMthunywa, kunye ne-Instagram, kunye nokuba eli nyathelo lithetha ntoni kubasebenzisi, abathengisi kunye neenkampani.

Abasebenzisi bafumana uncedo oluninzi

Xa ujonga bonke abantu abasebenzisa ezi apps, uFacebook waqonda ukuba inkqubo inokwenziwa lula, iyenze kube lula ukuyisebenzisa, kwaye inkampani yaxelela iNew York Times, emva kokubhengeza umbono omtsha woMthunywa, ukuba izama ukwakha eyona ilungileyo. Amava omyalezo anokwenzeka, ovumela abantu ukuba bathumele umyalezo Ngendlela ekhawulezayo, elula, ethembekileyo neyimfihlo, ithi yongeza uguqulelo oluntsonkothileyo kwiimveliso zayo zokuthumela imiyalezo, kwaye ijonge iindlela zokwenza kube lula ukufikelela kubahlobo kunye nosapho kuzo zonke iinethiwekhi.

Iinkampani zifumana ithuba lokufikelela kubaphulaphuli abaninzi

Ngaphandle kweenzuzo ze-2.6 yezigidigidi zabasebenzisi be-chat apps, kukho elinye iqela eliya kuvuna izibonelelo kolu kudibanisa, oluziinkampani, apho unokucinga ngokusebenza okufunyanwa ziinkampani malunga nokufikelela kubathengi be-3 imiyalezo ye-apps. kulo lonke iqonga uMyalezo weNtengiso eNye.

Ngokudibana, iinkampani zinokufikelela kuninzi lwabantu emhlabeni jikelele, zichithe ixesha elininzi zinxibelelana nabathengi abatsha, kwaye zingabi naxhala malunga nendlela yokudibanisa iimarike zehlabathi, kunye neziseko ezinkulu zabasebenzisi be-WhatsApp eziseAsia, eMzantsi Melika naseYurophu.

ubuso I-Facebook yenza inzuzo enkulu ngokudibanisa

Ukudityaniswa kuvumela imbuyekezo enkulu kakhulu kufacebook Ngeenkonzo ezintsha zeshishini elinjengendawo entsha yentengiso, into efunwa yinkampani emva kokuba inexhala malunga nendawo yentengiso egcweleyo kule minyaka yamva nje, njengoko ingeniso yentengiso ibalulekile ekusindeni kukaFacebook, yenze i-6.2 yeebhiliyoni zeedola kwingeniso yentengiso kuyo, imithombo echazwe ukuba kunokwenzeka ukuba nayo. iifitsha ezikhethekileyo ezinokuthi abasebenzisi bazihlawulele.

Ii-Chatbots zingena kwindawo yokuthengisa

I-Chat marketing lelona thuba likhulu kubathengisi kwiminyaka embalwa ezayo, kwaye i-automation yokuthengisa i-chat ivumela ukuphanda inani elikhulu leyona ndlela ibalulekileyo yokuthengisa idijithali egxininise kumsebenzisi, oko kukuthi ubukrelekrele bokwenziwa, ukuzenzekelayo, ukuzenzela kunye nokusebenzisana.

Ujongano lwencoko oludityanisiweyo lwe-AI lwehlisa imiqobo kwishishini kwaye lunceda ukunika inkonzo yabathengi ngoko nangoko.

Emva kokungena kule ntsimi nge-Facebook, ii-chatbots kufuneka zilungele ukungena kwintsimi yokuthengisa nge-WhatsApp kunye ne-Instagram, njengoko oku kuvumela iinkampani ukuba zinxibelelane ngokulula nabathengi emhlabeni wonke kumaqela ahlukeneyo abantu basebenzisa iqonga elinye le-bot chat.

Ukufumana enye indlela esebenzayo kwiNtengiso ye-imeyile

Oku kudityaniswa kunika amashishini ijelo lehlabathi lonxibelelwano oluthe ngqo olunomtsalane ngakumbi kwaye lusebenziseka lula kunentengiso ye-imeyile, kunye neengxelo ezibonisa ukuba umyinge ovulekileyo we-imeyile yokuthengisa yi-20%, ngelixa unqakrazo oluphakathi kwezo imeyile ziyi-2.43%.

Amashishini anokonwabela ukuya kuthi ga kwi-60% kunye ne-80% yemiyalezo evulekileyo kunye ne-4-10x yokucofa-ngokusebenzisa amazinga xa kuthelekiswa ne-imeyile, kwaye ukudibanisa kunika amashishini iqonga elilodwa lokufikelela kubathengi ngokufanelekileyo xa kuthelekiswa nemikhankaso yokuthengisa i-imeyile.

I-Facebook iyakwazi ukukhuphisana ne-WeChat ngokudibanisa

Ukuba sijonga imiyalezo ye-apps, kukho enye i-app egqwesa zonke ezinye, kwaye yi-WeChat.Le app isetyenziswa kwi-China yonke njengeqonga leenjongo ezininzi, into engazange ibonwe kwenye indawo ngenxa yokwahlulwa kwabasebenzisi, kunye nokudibanisa. Ii-apps ezintathu zokuthumela imiyalezo, i-Facebook idlulela ngaphaya kokufikelela kwe-WeChat e-China kunye ne-1.08 yezigidigidi zabasebenzisi abasebenzayo benyanga.

Uhlengahlengiso lwangaphakathi lwe-Facebook luyaqhubeka

Akusiyo imfihlo ukuba utshintsho olukhulu lukhokelela kuhlengahlengiso lwangaphakathi, njengoko abasunguli be-WhatsApp kunye ne-Instagram bemkile emva kokuba i-Facebook iqale ukulawula ngakumbi ulawulo lwezo zicelo, kwaye i-New York Times yabika ukuba le projekthi entsha sisizathu Ukuhamba kwabasunguli.

Iinzuzo ezinkulu kubathengisi beNgxoxo

Ihlabathi lobuchwepheshe alitshintshi ngolu hlobo rhoqo, kwaye ukuba ulungiselela ukuqalisa isiqalo, ukhangela yonke inzuzo enokwenzeka, ngoko ke kufuneka udibanise ngokukhawuleza kunye ne-MobileMonkey, iqonga lokuthengisa elingcono kakhulu emhlabeni, ukuze dibanisa izakhono zakho zokuncokola kunye nentengiso Usenokuba ngowokuqala kumgca wakho weshishini ukuze uxhamle kolona nxibelelwano lungcono kunye neereyithi zokuphendula.