UKhenketho lwaseDubai kunye ne-Adidas basayine imemorandam yokuqonda ukuphucula intsebenziswano phakathi kwabo kwimisitho kunye nemisebenzi ngaphakathi kwenkqubo yokhenketho.

I-Dubai iSebe lezoKhenketho kunye neNtengiso yoRhwebo (i-Dubai Tourism) kunye ne-Adidas Emerging Markets FZE basayine imemorandam yokuqonda ukuphucula intsebenziswano phakathi kwabo kuluhlu olubanzi lweziganeko kunye nemisebenzi ngaphakathi kwenkqubo yokhenketho ejolise ekomelezeni isikhundla se-Dubai njengendawo ehamba phambili yehlabathi. .

Ukutyikitya iMemorandam yokuQonda U-Issam Kazim, i-CEO ye-Dubai Corporation yezoKhenketho kunye neNtengiso yoRhwebo, kunye noGianni Conti, uMphathi Jikelele we-Adidas kuMbindi Mpuma kunye noMntla Afrika.. Eli nyathelo libalulekileyo liza ngaphakathi kwesakhelo semigudu ejolise ekuhlanganiseni inkcubeko yokuziqhelanisa nemidlalo phakathi kwamaqela ahlukeneyo eminyaka ubudala, kunye nokukhuthaza ukwamkelwa kwendlela yokuphila enempilo nesebenzayo. UKhenketho lwaseDubai kunye ne-Adidas ziya kusebenzisana ukuphucula impilo-ntle yoluntu, kunye nokugxila kwizisombululo zoyilo eziqhubela phambili ukuma kwesixeko kwihlabathi.

Ngesi sihlandlo, wathi, Essam Kazem: “Obu budlelwane kunye ne-Adidas beza njengenxalenye yeenzame ezihambelana nombono kunye nezikhokelo zobunkokeli bethu obulumkileyo obujolise ekwenzeni iDubai ibe sesona sixeko sisebenzayo, sizinzileyo kwaye sinentsha kwihlabathi, ngakumbi njengoko silungiselela ukufumana uhlelo lwesihlanu lwelizwe. Umngeni woQoqosho lwaseDubai. Le ntsebenziswano icwangcisiweyo kunye ne-brand eyaziwayo yehlabathi iya kunika ithuba abahlali kunye neendwendwe zaseDubai ukuba bathathe inxaxheba kwaye baye kuluhlu lweziganeko zemidlalo, kunye nemisebenzi yokuthengisa kunye nendlela yokuphila, kunye nokuxhamla kwiintengiso ezikhethekileyo, ngelixa bebeka phambili impilo nokhuseleko lwabo. .”

 

Wongeza wathi: "Olu budlelwane luya kuvumela uKhenketho lwaseDubai kunye ne-Adidas ukuba baphonononge amathuba angakumbi kumacandelo okuthengisa kunye nemisitho, ukongeza ekukhawuleziseni umfutho kukhenketho lwezemidlalo, olulongezo olubalulekileyo kwiminikelo eyahlukeneyo enikezelwa sisixeko, njengoko sifuna. ukomeleza isikhundla seDubai njengendawo ekhethwayo yehlabathi ukuyindwendwela unyaka wonke. ”

 

Kwelinye icala, wathi UGianni Conti: "UIsivumelwano sentsebenziswano kunye nentsebenziswano phakathi kwe-Adidas kunye ne-Dubai Tourism ijolise ekuphuculeni izicwangciso kunye nentsebenziswano yamaqela amabini ukuze kube negalelo ekwenzeni i-Dubai ibe sesona sixeko sisebenzayo, esizinzileyo kunye nentsha ehlabathini. Ngenkxaso yoKhenketho lwaseDubai, sizama ukuphucula iziseko zezemidlalo ezahlukeneyo neziphucukileyo zesixeko ukuze sitsale inani leembaleki ezibalaseleyo zehlabathi kunye nabathandi bezemidlalo ukuba bafumane amava amnandi kule emirate ezele zizithako kunye namathuba angapheliyo. ”

 

Wongeza wathi: "I-Adidas iya kuphucula kakhulu ukuzinikela kwayo kuzinzo ngokusebenzisa intsebenziswano kunye noKhenketho lwase-Dubai, ngemisebenzi emikhulu efana ne "Run to Save the Oceans" kunye ne "Dubai Fitness Challenge", njengoko sifuna ukuqhubeka nomsebenzi wethu "wokuphelisa inkunkuma" yeplastiki '.

Le ntsebenziswano iya kubandakanya ukuqaliswa koluhlu lweempahla ezikhethekileyo ezibhiyozela isixeko sokwenza izinto ezintsha, ezikhuthaza inkqubela phambili, kwaye ngumzekelo wempumelelo kunye nophuhliso. Ezi mveliso ziza kufumaneka ekupheleni kwalo nyaka kwiivenkile ezinkulu ze-adidas kwidolophu iphela.

Esi sivumelwano siya kuba negalelo ekomelezeni intsebenziswano enxulumene nemisebenzi yezemidlalo kunye neziganeko eziyinxalenye "yeKhalenda yokuthengisa yoNyaka yaseDubai", ngakumbi ukufumana iindlela zokudala umxholo kunye nokwandisa ukusebenzisana kunye nomsebenzi kunye ne "Dubai Fitness Challenge", inyathelo elijolise ekuboneleleni. ithuba lokuba wonke umntu wezizwe ezahlukeneyo kunye neelwimi aphucule ukomelela kwabo Ukubakhuthaza ukuba balandele ubomi obonwabisayo nobusebenzayo ngokuthatha inxaxheba kwimidlalo emininzi kunye neenkqubo ezikhoyo, ukukhuthaza uluntu ngawo onke amacandelo ukuba baphile ngendlela enempilo, kunye nokuphucula iDubai's. isikhundla sokuba sesona sixeko sisebenzayo ehlabathini. I-MoU ikwabonelela ngentsebenziswano ekuququzeleleni nasekukhuthazeni uluhlu lwemisitho ebalulekileyo kunye namava ngaphakathi kwenkqubo yokhenketho, kunye nokusebenza noonozakuzaku bohlobo kunye nabaqulunqi bomxholo ukukhuthaza zombini iDubai kunye ne-Adidas.