USpotify ubhengeza intsebenziswano yokuqala phakathi kweRADAR MENA kunye neRADAR Korea ngengoma edibeneyo kaBadr Al Shuaibi kunye noAleXa

I-Spotify ibhengeze intsebenziswano yesithathu yeRADAR kuMbindi Mpuma kunye nommandla waseNyakatho Afrika kunye nokukhululwa kwengoma edibanisa abaculi abavela kwiinkcubeko ezimbini ezahlukeneyo kunye nothando lwabo lweengoma ze-K-Pop.

I-Spotify ibhengeza intsebenziswano yokuqala phakathi kwe-RADAR MENA kunye ne-RADAR Korea ngokusebenzisa ingoma edibeneyo ka-Badr Al Shuaibi kunye no-AleXa. Intsebenziswano iya kubona ukukhululwa kwengoma ye-K-Pop eyenziwa ngu: Badr ShuaibiUyimvumi yepop yaseKuwaiti-Saudi kunye AleXa K-Pop. Ingoma ekhawulezayo ethi "Is It On" kwisingqisho sereggaeton imiselwe ukuba ikhutshwe Nge-21 kaMeyi Ngaphantsi kwenkqubo yeRADAR. Eli lixesha lokuqala lokuba iSpotify, ngenkqubo yeRADAR, iphumelele ukusebenzisana okumangalisayo.

I-Spotify iyaqhubeka nokuxhasa amagcisa kwiprogram yeRADAR kuMbindi Mpuma naseMntla Afrika ngokusebenzisa imisebenzi ebalaseleyo yokusebenzisana. Umculo we-K-Pop ube yimpumelelo enkulu kuMbindi Mpuma nakuMntla Afrika, ukonyusa ukuthandwa kwawo phakathi kukaJanuwari ka-2020 noJanuwari ka-2021 ukuya kuthi ga kwi-140 yeepesenti xa kuthelekiswa nonyaka ophelileyo. ISaudi Arabia, UAE, Morocco, Egypt kunye neQatar ziphakathi kwamazwe amahlanu aphezulu apho umculo weK-Pop uthandwa kakhulu ngoku.

Inkqubo yeRADAR kuMbindi Mpuma kunye noMntla Afrika igxile kubaculi abasakhasayo kulo mmandla abafana noBadr Al Shuaibi, iingoma zabo eziye zaduma eKuwait, eSaudi Arabia, eUnited Arab Emirates naseUnited States. U-AleXa ligcisa lokuqala ukujoyina iRADAR Korea emva kokusungulwa ngokusemthethweni ngo-Agasti ka-2020. Ikwaligcisa leRADAR laseKorea elisasazwa kakhulu kwihlabathi liphela ngo-2020.

Wayengowesibini umzobi osasazwe kakhulu weRADAR KOREA kwihlabathi liphela ngo-2020

UBader Al-Shuaibi uthe: “Le projekthi sisiqhamo sokudityaniswa kwehlabathi ethe yabhangisa imida phakathi kweenkcubeko nabantu, ukongeza kwinto endiyithanda kakhulu inkcubeko ye-AleXa. U-K-Pop ligcisa elinetalente kakhulu kwaye ndicinga ukuba senze umsebenzi omangalisayo wokuthelekisa inkcubeko."

Kwelinye icala, umdlali wathi: AleXa: “Kuyandivuyisa ukuba nenxaxheba kulo msebenzi udibeneyo. Kukudibana okukhethekileyo phakathi kweenkcubeko ezahlukeneyo kunye namazwi. ” U-AleXa wongeze wathi, "Ndivuya kakhulu kukwazi ukuba uluntu lucinga ntoni ngengoma emva kokukhululwa kwayo."

UWissam Khader, iGosa leNtsebenziswano kunye namaGcisa kunye neeNkampani zeMveliso, uthe:Spotify KuMbindi Mpuma nakuMntla Afrika: “Njengenxalenye yemizamo yethu eqhubekayo yokukhuthaza ukusebenzisana komculo kwinqanaba lehlabathi, siye saxhasa iRADAR ukuvelisa umsebenzi omtsha wokusebenzisana ogxile kumculo we-K-Pop kunye noKhaleeji wepop kummandla weGulf. Iingoma ze-K-Pop zithandwa kakhulu kwihlabathi liphela, ngakumbi kwingingqi ye-Gulf apho iingoma ze-K-Pop ziye zafumana izikhundla eziphezulu kwiitshathi. "Lo msebenzi unegalelo ekunikeni abaculi ithuba lokufikelela kwiimarike ezintsha kunye nabaphulaphuli abatsha ukuze bafezekise impumelelo enkulu," uKhader wongezelela.

USpotify waqala ukulungiselela le projekthi yentsebenziswano neRADAR ngaphezu konyaka ophelileyo. Nangona ingoma iza kuba yeyenkampani erekhodiweyo yamagcisa amabini, uSpotify uwubeke esweni umsebenzi ngokunika inkxaso yezemali kunye nentengiso. Inkxaso ayibandakanyi kuphela iindleko zokuvelisa kunye nokukhuthaza ingoma, kodwa kunye nokuthumela iibhodi zebhodi kwi "New York Times Square" kunye nokukhuthaza ingoma kwimidiya yoluntu ukwandisa inani lababukeli kunye nokutsala abaphulaphuli abavela kwihlabathi lonke ngokunjalo.

USpotify uphehlelele iRADAR, inkqubo eyilelwe ukunceda amagcisa asakhasayo kwihlabathi liphela ukuba aqhubele phambili umsebenzi wawo wobugcisa kwaye afikelele kubaphulaphuli. I-Spotify ibonelela amagcisa e-RADAR ngazo zonke izixhobo eziyimfuneko kunye nokufikelela kwiimarike ezininzi ukutyebisa umsebenzi wabo wobugcisa kunye nokusabalalisa umsebenzi wabo kwiimarike ezingaphezu kwe-178 kwihlabathi jikelele.