Japan boutique opens Tokyo welcomes first BELL & ROSS boutique 

Just steps away from the intersection Ginza 4- Choumi Avatar and Intersection Higashi GinzaAnd near the theater kabuki The legendary - in this famous place - you playBell & Ross Opening its first boutique in Tokyo.

The opening of this new boutique in the heart of one of the world's most dynamic capitals highlights the importance of the brandBell & Ross Expanding around the world, the brand is now present in more than sixty countries.





Practical at its core – distinctive in style, timeless in style, and emphasizing the guiding principle of the brand. This was the main idea and concept behind the creative studio for Bell & Ross- In the design of the interior decoration of the entire boutique led and directed by Bruno BelamicCo-founder of the brand.Driven by brand principles where the essentials always come first without being influenced by additions and extras, the interior décor presented an elegant and modern design characterized by transparency and clarity.

At first sight, the boutique's facade reflects and emphasizes the brand's philosophy and visual identity. The primary reference behind the design inspiration for this store: the world of aviation. Both cabinets and showcases were imagined like fuselage structures. Both are light and resistant.

The four themes of the brand are: Aviation, Diving, Formula 1, and trendy Each in one of the four custom interfaces. All models of the collection will be displayed inside the boutique. In fact, it is one of the few places in the world where you can find all the collections.

The store fully reflects the spirit of navigation and aviation. Inside, the place was skillfully divided into two areas.

before everything else, The metallic texture dominates the first and main space. The concrete floor reminds us of paved roads and aircraft hangars. The light strips are reflected in the ceiling to indicate the illuminated signage for the landing strips. Black marble has also been used in some sections of this area in reference to the precious and authentic aspect of the black color, the color of the dashboard, and the symbolic color of the brand, which contrasts perfectly with the pure white color of the ceiling..

The second space is intimate and warm, giving the furniture designers a place of prominence. A space specially designed for the client to see the clocks and closely observe their details while sitting on a sofa designed in the shape of an airplane fuselage. The light oak wood on the wall and the softness of the luxurious white carpet on the floor add to an atmosphere of comfort. The entire space contrasts with the coolness of the matte black marble columns and shelves – collectors’ collections reflect the company’s history – and the solidity of concrete. On the wall decorated with oak, three iconic clocks in black indicate three different time zones for three countries dear to my heart. Bell & Ross: Geneva, capital of the watch industry; New York, the capital of the world, and Tokyo, the capital of Japan. Just like in airport lounges. Last but not least, it will include the . region VIP A giant screen that broadcasts and narrates all the news and topics about the brand and its developments.

The entire space forms a balance where everything is in its place and does its job. This distinctive décor design reflects the special world embodied by the brand Bell & Ross A pioneering world of timeless excellence and practicality, as precise as the movement of the brand’s watches.

Since its inception, it has established Bell & Ross Strong relationship with the land of the rising sun.

Bruno Belamic Bruno Belamic - Co-Founder and Creative Director - He grew up in the midst of the technological revolution, a rich period in terms of modernization. He was interested in innovation and subtlety of performance during the era when masters of these arts were brought in from Japan. This explains his early fascination with this attractive country, which instilled in him a passion and reinforced his distinctive vision of the future world..

The presence of the brand is not new to this country, it has been there for nearly 25 years. In 2019, after decades, I established Bell & Ross branches in Japan, coinciding with the launch of its new iconic watch Class 05. A strategic step in the history of the brand confirms its dynamic expansion. Two years later, in 2021, the brand is ready to unveil its first official flagship store in the heart of Tokyo in the Ginza in Japan.

Carlos A. Rosselló Carlos-A. rosillo, CEO and co-founder of the brand Bell & Ross Says: “We are very excited about this new addition to our international network of stores. It sets a new milestone in the development of Bell & RossIn Japan, two years after the establishment of our subsidiary company. Japan is a unique market due to its exponential growth and reveals a strong passion for luxury culture. We look forward to even closer contact with our discerning customers and watch aficionados in Tokyo.”



It is the ongoing brand journey that feed her Aspiration and an absolute appetite for perfection, just like this nation and its people. The opening of the newest boutique Bell & Ross Another step in support of this vision. Dreams are the foundation of every great endeavor. More than just a noble ambition; Dreams require determination and hard work to achieve them.