Boucheron launches its immersive experience in the world of jewelry “La Maison” in Riyadh, Saudi Arabia

تValues The prestigious French jewelry house BoucheronBoucheron event titled “La Maison”THE MAISON, Which elegant experience embracing her Gallery “Lakum Artsspace” Lakum Artspace In Riyadh, a modern lifestyle space founded by Nima Al-Sudairy where fashion, design, art and gastronomy meet..

In this regard, she said Helen Polly-Dukan, CEO Dar BouchereauN, praising the values ​​of the Kingdom of Saudi Arabia, which were shaped by its heritage and traditions: “The Middle East is an important region for Boucheron's business. It was one of the first markets that existed inthis house - We are actually one of the oldest jewelers in existenceمNaqta - It still has huge potential and remains a very important part of our client portfolio. We are working within Elite segment of the market, where we sell our jewelry to Jewelery educated and experienced clients buy investments through our designs, As well as about dreams. We are also very proud of our local customers so They have a better understanding and awareness of the house، from where Its values ​​and character. That is why she chose Bo .Sharon of Saudi Arabia to launch"La Maison" event THE MAISON In the countries of the Gulf Cooperation Council . "

At this first Maison Boucheron event in Saudi Arabia, guests are invited to a special encounter with the world of jewellery. where تThe event will showcase style, innovation, heritage, The French art of living They are the most prominent elements rooted in filsBoucheron's identity Boucheron - through a trip by the feesdigital and real experiences Goatsّg and other surprises toveّAn immersive and interactive experience in the world of the house.

A unique and immersive experience

before the visit, the guestFat invitedat To enter a microsite on his phonesن Roaming and answering some educated questionstastesn and personalinsult, in order to createhis virtuesn The character is Boucheron's style. At the end of the questionnaire, will getn the QR code QR each of them to scan it during the actual experiment. This unique QR code will allow per visitor Enjoy a personal journey and discover Boucheron's special style Out.

The method is the basis

always she was thefreedom on his way Embellishing with jewelry is the most prominent element in House creativity, in parallel With movement and personality. where letsSlob BoucheronBoucheron Everyone create their own style, to detect evasionّraid، Thus writing Chapters storyّThey are special.

وFrom this point, it was normal To allow this event forcircles Discovery Latest innovations Boucheron for. seasonfall andthewinter in Room comfortable in DesignThe. so Illuminateّh this atmosphereintimate House philosophy in terms of Boucheron does not impose، Rather, he suggests - and cheersّEveryone has to come up with their own style.

ستhaveّن every visitor From scanning the . codequick response Next to the digital mirror arc to interact with the content Boucheron Boucheron elegant matching fileّ Identification of private user Out. وOn this arc of the mirror, senjoy A selection of personalized jewelry، You will also be able to from post That Recommend on social media.

وplus mBoucheron's Balls Boucheron للfall andthewinter, badto get to know Guests on Groups Jewelery Boucheron thefamous مثل Four وBohemian Snake وJacques de Boucheron.

A vivid sense of heritage

It is known that the archive Boucheron House Boucheron House هو of The most beautiful in Place Vendôme, which allows the house to saturate historical vision and methodsthat I inherited, and prompts it to activate Those methods and describe it to drive it to the future. وcontinueّ That Abundant archives and precious Inspiration creative studio at the house, and influence on craftsmanship The mastery of craftsmanship inherent infine jewelry sets like a group Histoire of style.

will find outFor visitors to this heritage Via red painted library In a scenography inspired by the “Chinese Salon”Chinese living , which is a secret treasuryvibe Chinese style Recommended making Frédéric Boucheron at the beginning of the centuryn twentieth and is still present in 26Place VendômeWhere is the headquarters of the house.

in this library,تgrandfathercircles A selection of pieces from the new High Jewelery collectionHistoire of style which Launched In January 2021. and to design this group، baptized Claire Schwann, Boucheron's Creative Director, To search in theArchives About the era of artتdecorate meart deco"، and extract nEncounter lines and radical simplicity offormation A bridge between the past and the present, revealing the timeless essence of fine jewellery. وستSurround visitors with digital screens broadcastingّ Group videos and photos، كما will be available to them Augmented Reality Cutting Experienceّz on the micrositeّر.

in addition toHusband will be happyّExplore a collection of heritage pieces from the Art Deco period such as thebracelet Diamond decorated withblack enamel From the year 1920، The diamond and platinum watch from 1929. وThese are the two pieces that are revealed For the first time in Saudi Arabia, They are bright proof On experience and creativityDistinguished for creationshome from that era.

Innovation in servicebruise and passion

وJust as in the expression conveyed by a group Carte Blanche for jewelryProtective from BoucheronBoucheron , the always guided innovationa A creative dream.فresearch and development They At the heart of Boucheron's values، وSince 1858, The house worked to consolidate its position as a noun synonym for innovation and vision. Moreover, Boucheron she always In constant searchّ , artistic techniques A new aesthetic, over one hundred and sixty-three years past، Published by the house shapesa and designs New and revolutionary From jewelry, by creating daring ways to wear it and incorporating unusual materials, and all She had a lasting impact on the history of French jewelry.

وIn the innovation room, guests will discover how assembled by Boucheron Boucheron House Among the advanced scientific techniquesّThe experience and experiences of the grandparents in their own workshops set pieces Map Wheat beer for fine jewelry،which make fun innovation and creativity لfood serviceِArrogance and passion.

Each visitor will scan code.'s quick responseThe At the entrance to the innovation room. وApprovala on his featuresا, will be submergedا As for ambiance pink Or blue heavenlyة، around allottedّconnectقObey Innovative fine jewelry, is she rings Fleurs Eternelles and bracelet Gotte de Ciel. وستhaveّn girlcircles Who shared his picture?n favoriteّhim on social media.

FLEURS ÉTERNELLES

In an innovative artistic attempt to perpetuate the beauty of nature with its fleeting moments, and throughRings Set Fleurs eternelles (Eternal flowers), re Boucheron HouseDefine the meaning of precious materials, and leadّm flower petals rightEnter the world of fine jewelry in Achievement made possiblea Thanks to many years of research and an endless creative challenge,preceded.

GOUTTE DE Ciel

recoila piece of The sky About your wrist. This الحلم It became real when The design studio succeeded in The House of Boucheron immortalizes an ephemeral moment، And that by packing a drop of "Airgel" airgel in rock crystal. حيث make upّn this article from air by 99.8%Which is the material you are using? "NASA" to pick up star dust.

Introduction in French art of living ART DE VIVRE

The headquarters of Maison Boucheron on the famous Place Vendôme in Paris is Much more than just a boutique, where Designed This wonderful home in 26, yardfandom - and he Boucheron's private palace - to feelvisitor like in منزلown e. وThis feeling of welcome كان At the core of Frédéric Boucheron's values who always consider workءe friends him, andremainّ This vision erasedgood for To The house to this day.

And taking this meaning in mind, Experience ends with a moment of artّ French life Art of living In Boucheron ConservatoryBoucheron Jardin d'Hiver inspired by of House located on the 26th, Place Vendôme. in this place full ofambiance thewarm Center the trees، will be invited marriageّR to sip coffee and savorّs a selection of mashّTypical French nat. as you willNakedّض creations from . the animalsPets and creations Others inspired by natureة.